Adam Kos Cov ntaub ntawv uas EU tab tom sim tswj cov tuam txhab loj thiab lawv cov platforms tsis yog tshiab. Tab sis raws li lub sijhawm kawg rau Txoj Cai Kev Lag Luam Digital kom nkag mus rau hauv txoj hauv kev, peb muaj xov xwm ntau ntxiv ntawm no. Yog tias koj xav tias EU tsuas yog tsom rau Apple, qhov ntawd tsis yog li ntawd. Ntau lwm cov players loj kuj yuav muaj teeb meem.
Xyoo tas los, European Commission twb tau kos npe rau tsab cai lij choj hu ua DMA (The Digital Markets Act lossis DMA Act ntawm kev lag luam digital), raws li cov platforms ntawm cov tuam txhab thev naus laus zis loj raug xa mus rau cov neeg saib xyuas cov rooj vag uas tsis xav tso lwm tus rau hauv lawv. Txawm li cas los xij, qhov no yuav tsum hloov nrog txoj cai los siv. Tam sim no EU tau tshaj tawm cov npe ntawm cov platforms thiab lawv "cov neeg saib xyuas" uas yuav tau qhib lawv lub qhov rooj. Cov no feem ntau yog rau lub tuam txhab, uas DMA yuav muab ntau qhov wrinkles ntawm lub hauv pliaj. Kom meej meej, nws tsis yog tsuas yog Apple uas yuav tsum tau them nyiaj ntau tshaj rau nws, tab sis saum toj no tag nrho Google, piv txwv li lub tuam txhab Alphabet.
Nws yuav yog txaus siab rau koj
Tsis tas li ntawd, EC tau lees paub tias cov platforms no tsuas muaj ib nrab xyoo los ua raws li DMA. Yog li, ntawm lwm yam, lawv yuav tsum ua kom muaj kev sib raug zoo nrog lawv cov kev sib tw thiab tsis tuaj yeem nyiam lossis nyiam lawv tus kheej cov kev pabcuam lossis lub platform tshaj lwm tus.
Cov duab thaij duab
Cov npe ntawm cov tuam txhab tsim los ua "gatekeepers" thiab lawv cov platforms / kev pabcuam:
- Cov tsiaj ntawv: Android, Chrome, Google Ads, Google Maps, Google Play, Google Search, Google Khw, YouTube
- Amazon: Amazon Ads, Amazon Marketplace
- Kua: App Store, iOS, Safari
- Tsuag: TikTok
- meta: Facebook, Instagram, Meta tshaj tawm, Marketplace, WhatsApp
- Microsoft: LinkedIn, Windows
Tau kawg, daim ntawv teev npe no yuav tsis tag, txawm tias cov kev pabcuam. Nrog Apple, iMessage tam sim no tab tom tham txog seb nws puas tseem yuav suav nrog, thiab nrog Microsoft, piv txwv li, Bing, Edge lossis Microsoft Advertising.
Yog tias cov tuam txhab ntsia hlau, lossis tsuas yog tsis "qhib" lawv lub platform kom raug, lawv tuaj yeem raug nplua txog li 10% ntawm lawv cov kev lag luam thoob ntiaj teb, thiab txog li 20% rau cov neeg ua txhaum cai rov qab. Lub commission txawm ntxiv tias nws tuaj yeem yuam lub tuam txhab "muag nws tus kheej" lossis tsawg kawg muag ib feem ntawm nws tus kheej yog tias nws tsis tuaj yeem them tus nqi nplua. Nyob rau tib lub sijhawm, nws tuaj yeem txwv tsis pub muaj kev yuav khoom ntxiv hauv thaj chaw uas nws ua txhaum txoj cai. Yog li tus scarecrow loj heev.
