Lub lag luam hloov pauv hloov pauv tau ua rau tus neeg siv khoom siv hluav taws xob - peb tau faus netbooks, walkmans, handhelds kuj tau poob qis thiab PDAs tsuas yog lub cim xeeb nyob deb. Tej zaum nws yuav siv li ob peb xyoos ntxiv thiab lwm yam khoom lag luam kuj yuav poob - suab paj nruag players. Tseem tsis tau muaj qhov qhia meej, tab sis tsis ntev los sis tom qab ntawd peb tuaj yeem pom qhov kawg ntawm iPods, cov khoom uas tau pab muab Apple daim ntawv xauj tsev thib ob ntawm lub neej.
Apple tseem yog tus thawj coj hauv kev lag luam suab paj nruag, iPods tseem tuav lub lag luam ntawm ib ncig ntawm 70%. Tab sis lub khw no tau me dua thiab Apple xav tias nws ib yam nkaus. Nws muag tsawg dua thiab tsawg dua iPods txhua xyoo, tsuas yog qis dua 3,5 lab cov khoom siv hauv lub quarter kawg, 35% poob ntawm xyoo tas los. Thiab cov qauv no tej zaum yuav txuas ntxiv mus, thiab tsis ntev los sis tom qab no ntu ntawm kev lag luam hluav taws xob yuav tsum tsis txaus siab rau Apple. Tom qab tag nrho, nyob rau lub quarter dhau los, iPods suav tsuas yog ob feem pua ntawm tag nrho cov muag khoom.
Txawm li cas los xij, Apple muaj kev xaiv ntau ntawm cov players, plaub tus qauv hauv tag nrho. Txawm li cas los xij, ob ntawm lawv tsis tau txais qhov hloov tshiab rau lub sijhawm ntev. Lub xeem iPod Classic tau qhia nyob rau hauv 2009, lub iPod shuffle ib xyoos tom qab. Tom qab tag nrho, kuv muaj ob qho tib si qauv kwv yees qhov kawg ob xyoos dhau los. Nws yuav tsis yog qhov xav tsis thoob, Classic tuaj yeem hloov pauv lub peev xwm siab dua iPod kov, thiab qhov sib tw me me nano, yog tias Apple rov qab mus rau qhov zoo sib xws rau tiam 6. Lwm ob tus qauv tsis yog qhov zoo tshaj plaws. Apple txuas ntxiv lawv tsis tu ncua, tab sis tsuas yog ib zaug txhua ob xyoos.
Nws yog qhov tseeb tias cov neeg ntaus suab paj nruag tau hloov cov xov tooj ntawm tes thiab cov khoom siv ib leeg tsuas yog siv tsawg xwb, piv txwv li rau cov neeg ncaws pob, tab sis nws muaj peev xwm pom tau ntau dua, piv txwv li, cov neeg khiav nrog lub iPhone strapped rau lawv txhais caj npab siv armband. Kuv tus kheej muaj lub iPod nano ntawm tiam 6, uas kuv tsis tso cai, tab sis kuv kuj siv nws tshwj xeeb rau kev ua kis las, lossis feem ntau rau cov dej num uas lub xov tooj ntawm tes yog lub nra rau kuv. Kuv yuav tsis yuav tus qauv tshiab lawm.
Txawm li cas los xij, qhov teeb meem rau cov neeg ntaus suab paj nruag tsis yog tsuas yog mobile cannibalization, tab sis kuj yog txoj hauv kev uas peb mloog cov nkauj niaj hnub no. Kaum xyoo dhau los, peb tau ntsib kev hloov pauv mus rau hauv daim ntawv digital. Cassettes thiab "CDs" twb dhau lawm, MP3 thiab AAC cov ntaub ntawv kaw rau hauv cov neeg uas ua ntawv qhov chaw khaws cia hauv suab paj nruag. Niaj hnub no peb tab tom ntsib lwm qhov kev hloov pauv hloov pauv - tsis yog tus tswv thiab kaw suab paj nruag ntawm cov neeg ua si, peb ntws los ntawm Is Taws Nem rau tus nqi tiaj tus, tab sis peb tau nkag mus rau lub tsev qiv ntawv loj dua. Cov kev pabcuam xws li Rdio lossis Spotify tau loj hlob, thiab tseem muaj iTunes Radio lossis Google Play Music. Txawm tias Apple, uas tau hloov pauv suab paj nruag, nkag siab qhov twg kev lag luam suab paj nruag tau mus. Dab tsi yuav yog kev siv cov suab paj nruag niaj hnub no nrog cov suab paj nruag khaws cia rau hauv uas yuav tsum tau synchronized ntawm txhua qhov kev hloov pauv? Niaj hnub no nyob rau hauv lub hnub nyoog ntawm huab?
Yog li Apple yuav ua li cas nrog cov khoom lag luam tsis tshua muaj npe txawm hais tias nws tseem ua tus thawj coj ua lag luam? Tsis muaj ntau txoj kev xaiv ntawm no. Ua ntej tshaj plaws, nws yuav yog qhov txo qis ntawm cov lus hais saum toj no. Apple tej zaum yuav tsis yog tshem tawm ntawm iPod kov, vim tias nws tsis yog ib tus neeg ua si xwb, tab sis ib qho khoom siv iOS no puv npo thiab tseem yog Apple's Trojan nees rau lub khw muag khoom. Nrog cov tswj kev ua si tshiab rau iOS 7, kov ua rau muaj kev nkag siab ntau dua.
Qhov kev xaiv thib ob yog hloov tus neeg ua si rau hauv ib yam tshiab. Nws yuav tsum yog dab tsi? Lub smartwatch ntev ntev yog tus neeg sib tw zoo tshaj plaws. Ua ntej ntawm tag nrho cov, lub iPod ntawm lub 6th tiam twb ua raws li ib tug saib thiab tau yoog rau nws ua tsaug rau lub full-screen dials. Txhawm rau kom lub smartwatch ua tiav, nws yuav tsum muaj peev xwm ua tau txaus ntawm nws tus kheej, tsis yog XNUMX% nyob ntawm kev sib txuas ntawm iPhone. Ib qho kev sib koom ua ke suab paj nruag tuaj yeem yog ib qho xws li standalone feature.
Nws tseem yuav yog ib qho kev siv zoo rau cov neeg ncaws pob uas tsuas yog ntsaws lub mloog pob ntseg rau hauv lawv cov saib thiab mloog nkauj thaum qoj ib ce. Apple yuav tau daws qhov kev sib txuas ntawm lub mloog pob ntseg kom lub moos nrog cov khoom sib txuas tsis muaj dej (tsawg kawg hauv cov nag) thiab tias 3,5 hli jack tsis nce qhov ntev ntau dhau, tab sis qhov no tsis yog qhov teeb meem insurmountable. Tag nrho ib zaug, iWatch yuav tau txais qhov tshwj xeeb uas tsis muaj lwm yam smartwatch tuaj yeem khav tau. Ua ke nrog, piv txwv li, pedometer thiab lwm yam biometric sensors, lub moos tuaj yeem yooj yim dhau los ua kev ntaus.
Tom qab tag nrho, Steve Jobs tau hais txog dab tsi thaum nws qhia txog iPhone? Kev sib xyaw ntawm peb yam khoom siv - xov tooj, suab paj nruag thiab khoom siv hauv internet - hauv ib qho. Ntawm no, Apple tuaj yeem ua ke ib qho iPod, kev ua kis las tracker, thiab ntxiv kev sib cuam tshuam tshwj xeeb nrog lub xov tooj txuas nrog.
Txawm hais tias qhov kev daws teeb meem no yuav tsis thim rov qab txoj hmoo ntawm iPods, nws yuav tsis ploj mus rau qhov muaj peev xwm uas tib neeg tseem siv niaj hnub no. Lub neej yav tom ntej ntawm iPods raug kaw, tab sis lawv cov keeb kwm tuaj yeem nyob, txawm tias nws nyob hauv iPhone, ib leeg iPod kov, lossis smartwatch.
"Nws tseem yuav yog qhov kev siv zoo rau cov neeg ncaws pob tsuas yog ntsaws lub mloog pob ntseg rau hauv lawv cov saib thiab mloog nkauj thaum qoj ib ce"
Sim mus rau kev khiav lossis ua lub rooj zaum xovxwm thaum "txuas" zoo li no thiab thov qhia rau kuv paub tias nws mus li cas. Qhov tsuas yog qhov tsis zoo hauv kev zoo nkauj ntawm Ipod Shuffle tam sim no yog tias nws tsis muaj lub khawm tuav thiab thaum lub sijhawm ua haujlwm, lwm yam tswj cov nyees khawm tau raug nias tas li Cov ntawv dhau los tsis muaj cov nyees khawm thiab ua kom zoo rau kev tawm dag zog ... Hmoov tsis zoo, nws tau ua tsis tiv thaiv tsis xav tau ntxhua hauv lub tshuab ntxhua khaub ncaws.
Tuav lub khawm ua si li 3 vib nas this thiab nws yuav kaw.
Shuffle siv rau kev tawm dag zog thiab. Ib tug ntev nias ntawm lub khawm ua si yuav xauv tus yuam sij thiab tsis muaj dab tsi yog nias lawm ...
Kuv xav tias lub iPod yuav rov qab los zoo li Mac Pro tau ua. Desktops tau poob qis, tab sis Mac Pro tshiab tsis zoo li nws mus qhov twg. :D
Kuv yuav tsis xav tsis thoob yog tias Apple ditched tag nrho iPod seem. Tab sis kuv yuav xav tsis thoob yog tias nws rhuav tshem nws.
Kuv yuav pom qhov teeb meem loj tshaj plaws nyob rau hauv qhov tseeb hais tias ib tug neeg yuav xws li ib tug iPod ib zaug thiab ces nws kav rau ob peb xyoos thiab tsis tas yuav hloov nws. Txawm hais tias nws tseem tuaj yeem ua suab paj nruag, nws tseem tuaj yeem ua tau zoo ib yam.
Nws yog qhov zoo uas koj tau txais nws tag nrho ua ntej thiab tom qab ntawd pib sib cav koj tus kheej tam sim ntawd. Yog lawm, tus qauv yuav & rub tawm ntawm kev yuav suab paj nruag yog coj mus rau qhov chaw yos hav zoov mus ib txhis, thiab thaum lub suab paj nruag classic tsis ua rau muaj kev nkag siab, nws tsis muaj txiaj ntsig los rov ua dua rau lwm yam. Qhov tsuas yog qhov uas ua rau kuv nkag siab yog "reinvented transistor" - piv txwv li ntau dua lossis tsawg dua ib lub hom phiaj suab paj nruag los ntawm huab. Rau ib qho nyiaj, los ntawm txhua qhov chaw, xyaum txhua yam. Qhov no nyob rau hauv lem tuaj yeem hloov pauv lub ntiaj teb tib txoj kev uas lub xov tooj cua transistor portable hloov nws qee zaum hauv 60's - suab paj nruag nres raug xa mus rau qhov chaw ruaj khov thiab tau muaj nyob txhua qhov chaw. Tsuas yog qhov rov qab ntawd nws yog qhov me me ntawm kev npaj cov kwj ntawm cov xov tooj cua, hos hnub no muaj cov ntaub ntawv huab ua tiav muaj nyob hauv qhov kev ua si. Kuv yog Apple, qhov no yog qhov uas kuv xav mus.
Tab sis koj xav tau internet rau kwj, thiab kuv ncaj ncees tsis tuaj yeem xav txog tus qauv uas xav kom koj nyob online 100% ntawm lub sijhawm. Hauv Teb Chaws Asmeskas tej zaum. Tab sis thaum kuv xav txog qhov kev pab cuam hauv Czech koom pheej ... nws yog qhov tsis xav tau ...
Tsis yog, Apple tiag tiag yuav tsis tsim cov khoom lag luam raws li Czech tej yam kev mob ... ;) Kuv tuaj yeem xav txog qhov zoo heev ntawm cov cuab yeej sawv ntawm lub xov tooj sib txuas lus me me, ntawm kev pabcuam LTE zoo thiab tej zaum ntawm kev pom zoo nrog cov tswv ntawm lub hom phiaj pheej yig. cov ntaub ntawv txuas tsuas yog rau Apple huab ...
Qhov ntawd ncaj ncees tsis ua rau kuv paub ntau. Vim li cas ib tug neeg yuav nws thiab them nqi internet txhua hli ntxiv thaum lawv lub xov tooj ua txhua yam? Kuv tuaj yeem xav txog kev siv qhov chaw cia li cache, yog tias. Txawm li cas los xij, kuv tsis pom nws yog qhov rov tsim dua tshiab ntawm transistor, nws yeej ua rau muaj kev nkag siab ntau dua rau kuv kom muaj iWatch ua ke nrog iPod.
Raws li kuv twb tau sau lawm, kuv xav tias nws yuav rov los. Yuav muaj kev hloov pauv loj heev, tab sis nws tseem yuav yog "iPod", vim li cas Apple yuav tua lub npe zoo li no?
Lawv yeej yuav tsis rhuav tshem iPods. Es tsis txhob, lawv yuav remake lawv. Piv txwv li, lub iPod classic yuav tsum tau txais ntau lub cim xeeb, kev txhawb nqa rau qhov tob me ntsis thiab cov qauv ntau dua. Classic yog tsom rau cov neeg nyiam suab paj nruag tiag tiag thiab lawv muaj cov tsev qiv ntawv loj loj thiab cov peev txheej xws li vinyls thiab khw hauv online nrog HD suab paj nruag. Cov zaub tuaj yeem yooj yim ua kom me me thiab lub roj teeb nce ntxiv.
Zoo, kuv yuav tsis pom nws dhau rosy nrog huab, qhov chaw ntawm wifi, lossis hauv nroog, yog, tab sis txhua yam koj yuav tsum tau ua yog tawm hauv nroog mus rau qhov chaw thiab huab cua dhau lawm - hauv cov zos nrog 200kbit ntug sib koom nrog ntau ntau. cov neeg siv, koj tuaj yeem zoo siab thauj cov sijhawm, cia nyob ib leeg ua si hauv xov tooj cua hauv internet :D