Amaya Toman Ntau xyoo dhau los ntawm nws lub neej, Apple tau nthuav tawm txoj kab zoo ntawm kev tshaj tawm rau hauv ntiaj teb. Qee tus tau tswj hwm los ua kev ntseeg, lwm tus tau poob rau hauv kev xav lossis ntsib kev thuam. Kev tshaj tawm, txawm li cas los xij, khiav los ntawm Apple keeb kwm zoo li xov liab, thiab peb tuaj yeem siv lawv los soj ntsuam kev txhim kho ntawm Apple cov khoom. Tuaj saib ob peb yam tseem ceeb tshaj plaws nrog peb.
1984 - 1984
Xyoo 1984, Apple tau tshaj tawm nws Macintosh. Nws tau txhawb nws nrog tam sim no qhov chaw legendary hu ua "1984" los ntawm Ridley Scott tus thawj coj lub rooj cob qhia, tshaj tawm rau pej xeem thaum lub sij hawm Super Bowl. Kev tshaj tawm, uas pawg thawj coj ntawm lub tuam txhab kua txiv tsis txaus siab txog, tau poob rau hauv keeb kwm, thiab Apple tau muag 100 txhiab lub computer hauv thawj 72 hnub.
Lemmings - 1985
Apple tau cia siab tias yuav ua tiav tib yam li "1984" qhov chaw nrog "Lemmings" phiaj xwm tsim los ntawm tib pab pawg muaj tswv yim. Ridley Scott tus tij laug Tony tau qhia, tab sis cov yeeb yaj kiab yog flop. Kev txhaj tshuaj ntawm ib txoj kab ntev ntawm cov neeg hnav khaub ncaws nrog lub qhov muag tsis pom kev, uas rau lub suab ntawm lub suab paj nruag los ntawm Snow White thiab Xya Dwarfs en masse pov lawv tus kheej tawm ntawm pob tsuas, tsis zoo los ntawm cov neeg tuaj saib. Cov neeg saib hu ua cov yeeb yaj kiab "kev tawm tsam" thiab Apple yuav tsum tau tso tseg 20% ntawm nws cov neeg ua haujlwm vim qhov muag tsis zoo tshwm sim los ntawm kev ua tsis tiav. Nyob rau hauv tib lub xyoo, Steve Jobs kuj tawm Apple.
https://www.youtube.com/watch?v=F_9lT7gr8u4
Lub Hwj Chim Ua Koj Qhov Zoo Tshaj - 1986
Hauv xyoo 1980, Apple tau los nrog cov lus hais tias "Lub Hwj Chim Ua Koj Qhov Zoo Tshaj Plaws", uas nws tau siv ntau xyoo lawm. Txawm hais tias qhov kev sib tw yuav tsum tau cuam tshuam nrog qee qhov kev thuam los ntawm cov kws tshaj lij kev lag luam vim tias nws tsis tau hais tshwj xeeb rau Apple lub khoos phis tawj, nws tau ua tiav tag nrho.
Hard Muag - 1987
Nyob rau hauv lub eighties, Apple tus neeg sib tw tseem ceeb yog IBM. Apple tau nkag siab tias nws tau sim nthuav nws feem ntawm kev lag luam kev lag luam thiab ua kom cov pej xeem xav tias nws tuaj yeem muab cov khoom zoo dua li kev sib tw. Qhov kev siv zog no tau tshwm sim hauv "Hard Sell" qhov chaw los ntawm 1987.
https://www.youtube.com/watch?v=icybPYCne4s
Ntaus Txoj Kev Mac - 1989
Xyoo 1989, Apple tau qhia lub ntiaj teb rau nws thawj "portable" Macintosh. Txhawm rau txhawb nws, nws tau siv qhov chaw hu ua "Hit The Road Mac" thiab sim ua kom pom tseeb hauv kev tshaj tawm tias Macs tuaj yeem siv txawm tias cov neeg tsis paub dab tsi txog computers. Txawm li cas los xij, lub portable Macintosh tsis tau ntsib nrog cov lus teb zoo heev. Qhov txhaum tsis yog tsuas yog qhov nyuaj ntawm kev txav mus los ntawm lub khoos phis tawj, uas hnyav txog 7,5 kilograms, tab sis kuj yog tus nqi siab - nws yog 6500 las.
https://www.youtube.com/watch?v=t1bMBc270Hg
John thiab Greg - 1992
Xyoo 1992, Apple tuaj nrog kev tshaj tawm qhia cov neeg saib ob tus txiv neej "tsis tu ncua", John thiab Greg. Cov neeg nyob hauv lub dav hlau siv lawv cov PowerBooks interconnected los ntawm cable yam tsis muaj teeb meem. Qhov peb pom zoo tam sim no yog ib hom kev hloov pauv me me thaum ntxov XNUMXs.
https://www.youtube.com/watch?v=usxTm0uH9vI
Lub Hom Phiaj Impossible - 1996
Ib qho ntawm cov yam ntxwv ntawm ntau tus Apple tshaj tawm yog cov neeg muaj npe nrov thiab tseem ceeb. Xyoo 1996, qhov kev ua yeeb yam "Lub Hom Phiaj Impossible" ua yeeb yam Tom Cruise yog qhov kev ntaus loj. Ntxiv rau Cruise, nws kuj "ua si" Apple PowerBook hauv zaj duab xis. Apple kuj tau siv cov yeeb yaj kiab ua yeeb yaj kiab hauv nws qhov kev tshaj tawm zoo.
Here's To The Crazy Ones - 1997
Xyoo 1997, Steve Jobs ib zaug tau los ua tus thawj coj ntawm Apple thiab lub tuam txhab tau tswj kom sawv ntawm qhov tshauv. Nyob rau hauv tib lub xyoo, ib tug spectacular TV thiab luam tawm phiaj los nqis tes kuj tau tshwm sim los ntawm dub thiab dawb portraits ntawm cov neeg tseem ceeb xws li Bob Dylan, Muhammad Ali, Gandhi los yog Albert Einstein. Cov phiaj xwm kuj tau paub rau pej xeem raws li lub npe "Xav txawv".
https://www.youtube.com/watch?v=cFEarBzelBs
Hais nyob zoo rau iMac - 1998
Tsis ntev tom qab rov qab los ntawm Steve Jobs mus rau txoj hauj lwm ntawm CEO ntawm Apple, tshiab, tag nrho revolutionary iMacs los rau hauv lub ntiaj teb no. Ntxiv rau qhov kev xav tsim, lawv kuj khav theeb ua haujlwm zoo thiab kev sib txuas yooj yim tab sis txhim khu kev qha. Lub sij hawm tuaj txog ntawm iMacs tau nrog cov chaw tshaj tawm, tshwj xeeb tshaj yog qhov yooj yim ntawm kev txuas iMacs rau Is Taws Nem.
Coj California - 2001
Apple thawj iPod raug tso tawm thaum Lub Kaum Hli 2001. Txhawm rau txhawb nws cov neeg ua si tshiab, Apple siv cov yeeb yaj kiab uas muaj cov Propellerheads, ib pab pawg uas tsis tau tso tawm ib qho album. Txawm tias ua ntej Apple ua cov yeeb yuj animated silhouettes seev cev, thawj iPod ad featured seev cev peb caug yam.
Tau ib Mac - 2006
Thawj qhov kev tshaj tawm los ntawm "Get a Mac" kev tshaj tawm tau tshaj tawm hauv xyoo 2006. Thaum xaus ntawm lub xyoo, muaj kaum cuaj yeeb yaj kiab, thiab plaub xyoos tom qab kev sib tw tau los xaus, cov yeeb yaj kiab yog 66. Txawm hais tias lawv cov poignancy, cov tshaj tawm featuring Embodied los ntawm "tib neeg" lam, Mac thiab sib tw PCs tau ntsib nrog ib tug zoo heev teb, thiab tau txais ntau yam variations thiab parodies.
Nyob zoo - 2007
Hauv daim ntawv teev npe tseem ceeb ntawm Apple tshaj tawm, qhov "Nyob Zoo" qhov chaw txhawb nqa thawj zaug iPhone yuav tsum tsis txhob ploj. Nws yog peb caug-ob montage ntawm Hollywood lam nyob rau hauv cov yeeb yaj duab nrov thiab series. Qhov kev tshaj tawm tau qhib nrog qhov xwm txheej dub-thiab-dawb los ntawm Hitchcock's 1954 Kev tua neeg ntawm Kev Txiav Txim thiab xaus nrog kev txhaj tshuaj ntawm lub suab nrov iPhone.
Nkauj Tshiab - 2008
Xyoo 2008, ultra-nyias thiab ultra-light MacBook Air tau yug los. Apple tau tshaj tawm nws, ntawm lwm yam, nrog rau kev tshaj tawm uas lub khoos phis tawj rub tawm ntawm lub hnab ntawv zoo tib yam thiab qhib nrog ib tus ntiv tes. Cov neeg saib tau zoo siab tsis yog los ntawm Apple lub laptop tshiab thiab elegant, tab sis kuj los ntawm zaj nkauj "Tshiab Soul" los ntawm Yael Naim, uas ua si hauv kev lag luam. Cov nkauj tau nce siab ntawm tus lej xya ntawm Billboard Hot 100.
Muaj ib qho App rau qhov ntawd - 2009
Xyoo 2009, Apple tau tuaj nrog kev tshaj tawm nrog cov lus hais lus qub "Muaj ib qho app rau qhov ntawd". Lub hom phiaj tseem ceeb ntawm qhov phiaj xwm no yog taw qhia tias iPhone tau dhau los ua ntau yam, ntse ntaus ntawv nrog ib qho app rau txhua lub hom phiaj thiab lub sijhawm.
Hnub qub thiab Siri - 2012
Apple tshaj tawm nrog cov neeg ua yeeb yam nrov heev hauv ntau qhov xwm txheej. Thaum Apple launched nws iPhone 4s nrog lub suab virtual pab Siri, nws pov John Malkovich, Samuel L. Jackson lossis txawm Zooey Deschanel hauv cov chaw txhawb nqa qhov tshiab no. Hauv kev lag luam, Siri teb tau zoo rau lub suab lus txib ntawm cov neeg ua yeeb yam, tab sis qhov tseeb yog qhov txawv ntawm kev lag luam.
Tsis nkag siab - 2013
Apple's Christmas tshaj tawm yog ib tshooj rau lawv tus kheej. Ua tiav liab qab, lawv sim nyem kom muaj kev xav ntau li ntau tau los ntawm cov neeg tuaj saib, uas lawv ua tiav ntau dua los yog tsawg dua. Qhov chaw hu ua "Musunderstood" yeej ua tau zoo. Hauv nws, peb tuaj yeem ua raws li tus tub ntxhais hluas uas tsis tuaj yeem hle nws lub qhov muag ntawm nws lub iPhone thaum lub caij Christmas tsev neeg sib sau ua ke. Tab sis qhov kawg ntawm qhov chaw yuav qhia tau tias cov tub ntxhais hluas yuav tsis yog leej twg lawv zoo li.
https://www.youtube.com/watch?v=A_qOUyXCrEM
40 Xyoos hauv 40 Thib Ob - 2016
Hauv 2016, Apple ua kev zoo siab rau nws 40th hnub tseem ceeb. Nyob rau lub sijhawm ntawd, nws tso tawm plaub caug-ob qhov chaw uas tsis muaj cov neeg ua yeeb yam, cov duab qub lossis cov duab (xws li lub log tsis zoo nkauj zaj sawv) - cov neeg saib tsuas tuaj yeem saib cov ntawv ntawm keeb kwm monochrome, muab cov ntsiab lus ntawm Apple cov khoom tseem ceeb tshaj plaws.
Xyoo tshiab - 2017
Qhov chaw 2017 hu ua "Sway" tshwm sim nyob ib ncig ntawm Christmas hnub so. Lub luag haujlwm tseem ceeb muaj ob tus tub ntxhais hluas ua las voos, AirPods lub mloog pob ntseg thiab iPhone X. Tsis tas li ntawd, Czech cov neeg saib yuav pom tseeb tias Czech cov chaw thiab cov ntawv sau "Aunt Emma's Bakery" thiab "Rollercoaster" hauv kev tshaj tawm. Kev lag luam tau ua yeeb yaj kiab hauv Prague. Thiab ib qho ntxiv nthuav qhov tseeb - lub ntsiab protagonists, New York dancers Lauren Yatango-Grant thiab Christopher Grant, tau sib yuav hauv lub neej tiag tiag.
qhov zoo tshaj plaws ad rau kuv qhov no.... https://youtu.be/Xvbuwfawqcc
Thov nco ntsoov kuv txog hnub thaum Jablíčkâre raug coj los ntawm pawg neeg ua haujlwm pab dawb ua si ntawm cov neeg sau xov xwm hits. Kuv quote:
"Apple siv cov yeeb yaj kiab uas muaj cov Propellerheads, ib pab pawg uas tsis tau tso tawm ib qho album, los txhawb lawv cov neeg ua si tshiab." Yog li kuv ntxiv cov lus qhia, cov menyuam yaus: Decksandrumsandrockandroll. (:Dhttps://www.amazon.com/Decksandrumsandrockandroll-Propellerheads/dp/B000006BZ5/ref=mp_s_a_1_3?ie=UTF8&qid=1530312072&sr=8-3&pi=AC_SX236_SX340_SYp65
Yog li, yog tias lub hom phiaj yog tig lub portal no rau hauv KinderFanzin, nws tau ua tiav. Txawm li cas los xij, kuv nyob ntawm no hnub no, cov menyuam yaus, rau lub sijhawm kawg. :)