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iPods ringing ntug, yuav ua li cas rau cov suab paj nruag players?

Michal Ždanský
13

Lub lag luam hloov pauv hloov pauv tau ua rau tus neeg siv khoom siv hluav taws xob - peb tau faus netbooks, walkmans, handhelds kuj tau poob qis thiab PDAs tsuas yog lub cim xeeb nyob deb. Tej zaum nws yuav siv li ob peb xyoos ntxiv thiab lwm yam khoom lag luam kuj yuav poob - suab paj nruag players. Tseem tsis tau muaj qhov qhia meej, tab sis tsis ntev los sis tom qab ntawd peb tuaj yeem pom qhov kawg ntawm iPods, cov khoom uas tau pab muab Apple daim ntawv xauj tsev thib ob ntawm lub neej.

Apple tseem yog tus thawj coj hauv kev lag luam suab paj nruag, iPods tseem tuav lub lag luam ntawm ib ncig ntawm 70%. Tab sis lub khw no tau me dua thiab Apple xav tias nws ib yam nkaus. Nws muag tsawg dua thiab tsawg dua iPods txhua xyoo, tsuas yog qis dua 3,5 lab cov khoom siv hauv lub quarter kawg, 35% poob ntawm xyoo tas los. Thiab cov qauv no tej zaum yuav txuas ntxiv mus, thiab tsis ntev los sis tom qab no ntu ntawm kev lag luam hluav taws xob yuav tsum tsis txaus siab rau Apple. Tom qab tag nrho, nyob rau lub quarter dhau los, iPods suav tsuas yog ob feem pua ​​​​ntawm tag nrho cov muag khoom.

Txawm li cas los xij, Apple muaj kev xaiv ntau ntawm cov players, plaub tus qauv hauv tag nrho. Txawm li cas los xij, ob ntawm lawv tsis tau txais qhov hloov tshiab rau lub sijhawm ntev. Lub xeem iPod Classic tau qhia nyob rau hauv 2009, lub iPod shuffle ib xyoos tom qab. Tom qab tag nrho, kuv muaj ob qho tib si qauv kwv yees qhov kawg ob xyoos dhau los. Nws yuav tsis yog qhov xav tsis thoob, Classic tuaj yeem hloov pauv lub peev xwm siab dua iPod kov, thiab qhov sib tw me me nano, yog tias Apple rov qab mus rau qhov zoo sib xws rau tiam 6. Lwm ob tus qauv tsis yog qhov zoo tshaj plaws. Apple txuas ntxiv lawv tsis tu ncua, tab sis tsuas yog ib zaug txhua ob xyoos.

Nws yog qhov tseeb tias cov neeg ntaus suab paj nruag tau hloov cov xov tooj ntawm tes thiab cov khoom siv ib leeg tsuas yog siv tsawg xwb, piv txwv li rau cov neeg ncaws pob, tab sis nws muaj peev xwm pom tau ntau dua, piv txwv li, cov neeg khiav nrog lub iPhone strapped rau lawv txhais caj npab siv armband. Kuv tus kheej muaj lub iPod nano ntawm tiam 6, uas kuv tsis tso cai, tab sis kuv kuj siv nws tshwj xeeb rau kev ua kis las, lossis feem ntau rau cov dej num uas lub xov tooj ntawm tes yog lub nra rau kuv. Kuv yuav tsis yuav tus qauv tshiab lawm.

Txawm li cas los xij, qhov teeb meem rau cov neeg ntaus suab paj nruag tsis yog tsuas yog mobile cannibalization, tab sis kuj yog txoj hauv kev uas peb mloog cov nkauj niaj hnub no. Kaum xyoo dhau los, peb tau ntsib kev hloov pauv mus rau hauv daim ntawv digital. Cassettes thiab "CDs" twb dhau lawm, MP3 thiab AAC cov ntaub ntawv kaw rau hauv cov neeg uas ua ntawv qhov chaw khaws cia hauv suab paj nruag. Niaj hnub no peb tab tom ntsib lwm qhov kev hloov pauv hloov pauv - tsis yog tus tswv thiab kaw suab paj nruag ntawm cov neeg ua si, peb ntws los ntawm Is Taws Nem rau tus nqi tiaj tus, tab sis peb tau nkag mus rau lub tsev qiv ntawv loj dua. Cov kev pabcuam xws li Rdio lossis Spotify tau loj hlob, thiab tseem muaj iTunes Radio lossis Google Play Music. Txawm tias Apple, uas tau hloov pauv suab paj nruag, nkag siab qhov twg kev lag luam suab paj nruag tau mus. Dab tsi yuav yog kev siv cov suab paj nruag niaj hnub no nrog cov suab paj nruag khaws cia rau hauv uas yuav tsum tau synchronized ntawm txhua qhov kev hloov pauv? Niaj hnub no nyob rau hauv lub hnub nyoog ntawm huab?

Yog li Apple yuav ua li cas nrog cov khoom lag luam tsis tshua muaj npe txawm hais tias nws tseem ua tus thawj coj ua lag luam? Tsis muaj ntau txoj kev xaiv ntawm no. Ua ntej tshaj plaws, nws yuav yog qhov txo qis ntawm cov lus hais saum toj no. Apple tej zaum yuav tsis yog tshem tawm ntawm iPod kov, vim tias nws tsis yog ib tus neeg ua si xwb, tab sis ib qho khoom siv iOS no puv npo thiab tseem yog Apple's Trojan nees rau lub khw muag khoom. Nrog cov tswj kev ua si tshiab rau iOS 7, kov ua rau muaj kev nkag siab ntau dua.

Qhov kev xaiv thib ob yog hloov tus neeg ua si rau hauv ib yam tshiab. Nws yuav tsum yog dab tsi? Lub smartwatch ntev ntev yog tus neeg sib tw zoo tshaj plaws. Ua ntej ntawm tag nrho cov, lub iPod ntawm lub 6th tiam twb ua raws li ib tug saib thiab tau yoog rau nws ua tsaug rau lub full-screen dials. Txhawm rau kom lub smartwatch ua tiav, nws yuav tsum muaj peev xwm ua tau txaus ntawm nws tus kheej, tsis yog XNUMX% nyob ntawm kev sib txuas ntawm iPhone. Ib qho kev sib koom ua ke suab paj nruag tuaj yeem yog ib qho xws li standalone feature.

Nws tseem yuav yog ib qho kev siv zoo rau cov neeg ncaws pob uas tsuas yog ntsaws lub mloog pob ntseg rau hauv lawv cov saib thiab mloog nkauj thaum qoj ib ce. Apple yuav tau daws qhov kev sib txuas ntawm lub mloog pob ntseg kom lub moos nrog cov khoom sib txuas tsis muaj dej (tsawg kawg hauv cov nag) thiab tias 3,5 hli jack tsis nce qhov ntev ntau dhau, tab sis qhov no tsis yog qhov teeb meem insurmountable. Tag nrho ib zaug, iWatch yuav tau txais qhov tshwj xeeb uas tsis muaj lwm yam smartwatch tuaj yeem khav tau. Ua ke nrog, piv txwv li, pedometer thiab lwm yam biometric sensors, lub moos tuaj yeem yooj yim dhau los ua kev ntaus.

Tom qab tag nrho, Steve Jobs tau hais txog dab tsi thaum nws qhia txog iPhone? Kev sib xyaw ntawm peb yam khoom siv - xov tooj, suab paj nruag thiab khoom siv hauv internet - hauv ib qho. Ntawm no, Apple tuaj yeem ua ke ib qho iPod, kev ua kis las tracker, thiab ntxiv kev sib cuam tshuam tshwj xeeb nrog lub xov tooj txuas nrog.

Txawm hais tias qhov kev daws teeb meem no yuav tsis thim rov qab txoj hmoo ntawm iPods, nws yuav tsis ploj mus rau qhov muaj peev xwm uas tib neeg tseem siv niaj hnub no. Lub neej yav tom ntej ntawm iPods raug kaw, tab sis lawv cov keeb kwm tuaj yeem nyob, txawm tias nws nyob hauv iPhone, ib leeg iPod kov, lossis smartwatch.

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