Daniel Hruska Beats Electronics yog lub chaw tsim khoom zoo tshaj plaws ntawm lub mloog pob ntseg. Zoo ib yam li Apple, lawv muaj peev xwm muag lawv cov khoom rau cov neeg coob coob ntawm tus nqi siab dua lawv cov neeg sib tw. Qhov no ua rau nws yog ib tus neeg sib tw zoo rau kev nrhiav cov qauv lag luam tsim nyog rau kev muag cov suab paj nruag ntawm kev tso npe. CEO Jimmy Iovine tau sim ua qhov no rau ib xyoo caum, tab sis tsuas yog tsis ntev los no nws tau txais tsawg kawg qee cov lus teb.
Nws txoj haujlwm zoo hauv daim ntawv lo loj tshaj plaws hauv ntiaj teb - Universal Music Group - tuaj yeem kaw rau hauv daim ntawv. Tau kawg, qhov tseeb no tsis tas txhais tau tias Iovine txoj kev vam meej. Iovine thiab nws pab neeg tseem tsis tau nthuav tawm cov ntsiab lus, tab sis nws zoo siab tshaj los tham txog keeb kwm ntawm nws qhov kev sim siab tam sim no. Nws tam sim ntawd lees paub nws qhov kev txaus siab rau cov suab paj nruag subscriptions txawm tias ua ntej nws pib muag lub mloog pob ntseg. Tib lub sijhawm, nws xav tias nws tuaj yeem tsim cov kev pabcuam zoo dua li Spotify, Rhapsody, MOG, Deezer thiab lwm tus neeg sib tw.
Nws pib li cas
Kuv ib txwm xav tias peb cov ntsiab lus tseem ceeb heev. Nyob rau tib lub sijhawm, kuv muaj peev xwm pab technically tsom cov tuam txhab sib txawv ntawm lawv tus kheej, tab sis lawv pom qhov xwm txheej txawv kiag li. Ib tug txiv neej uas paub txog nws lub sijhawm yog Steve Jobs. Yuav ua li cas lwm tus.
Kuv ib zaug tau ntsib nrog Les Vadasz (tus tswv cuab ntawm Intel tswj). Kuv tseem tab tom khiav Intescope thaum ntawd. Nws yog ib tug neeg zoo, nws yeej mloog kuv hais thiab hais tias: “Peb pab tau koj. Koj paub, Jimmy, txhua yam koj hais yog qhov zoo, tab sis tsis muaj kev lag luam nyob mus ib txhis. "
Kuv tau tawm ntawm nws. Kuv hu lub taub hau ntawm Universal thaum lub sij hawm, Doug Morris, thiab hais tias, "Peb raug ntsia hlau. Lawv tsis xav koom tes kiag li. Lawv tsis txaus siab rau txiav lawv feem ntawm peb lub ncuav. Lawv zoo siab qhov lawv nyob ntawd.” Txij thaum ntawd los, kuv paub tias tag nrho cov suab paj nruag kev lag luam tau mus rau lub abyss. Peb xav tau ib tug subscription. Kuv tsis tau tso lub tswv yim no mus txog hnub no.
Xyoo 2002 lossis 2003, Doug hais kom kuv mus rau Apple thiab tham nrog Steve. Kuv tau ua li ntawd thiab peb tsoo nws tam sim ntawd. Peb tau los ua phooj ywg zoo. Peb tuaj nrog qee qhov kev lag luam zoo ua ke - 50 Cent, Bono, Jagger thiab lwm yam khoom siv iPod. Peb yeej ua tau ntau yam ua ke.
Txawm li cas los xij, kuv ib txwm sim thawb lub tswv yim rau npe rau Steve. Tau kawg nws tsis nyiam nws thaum xub thawj. Luke Wood (co-tus tsim ntawm Beats) sim ntxias nws rau peb xyoos. Ib pliag nws ntsia zoo li qhov quav, ces dua ntawd ne … Nws tsis xav them cov tuam txhab sau ntawv ntau dhau. Pom tau tias nws xav tias qhov kev tso npe yuav tsis ua haujlwm thiab thaum kawg tau tshem nws. Kuv xav paub dab tsi Eddy Cue tau hais txog qhov no, Kuv tau teem sijhawm nrog nws sai. Kuv xav tias Steve yog inwardly sympathetic rau kuv lub tswv yim. Hmoov tsis zoo, qhov kev tso npe yuav tsis muaj txiaj ntsig zoo vim tias cov ntawv thov nyiaj ntau dhau.
Cov tuam txhab thev naus laus zis thiab kev sau suab paj nruag tsis mus ua ke
Kuv xav tsis thoob li cas petrified neeg siv khoom electronics manufacturers. Kuv kuj tau kawm qhov no - koj tuaj yeem tsim Facebook, koj tuaj yeem tsim Twitter, lossis koj tuaj yeem tsim YouTube yooj yim. Thaum koj tau txais lawv nce thiab khiav, lawv siv lub neej ntawm lawv tus kheej, raws li lawv cov ntsiab lus muaj cov neeg siv cov ntaub ntawv. Cia li tuav rawv lawv. Cov ntsiab lus suab paj nruag subscriptions xav tau ib yam dab tsi ntxiv. Koj yuav tsum tsim kom tiav thiab txhim kho nws tas li.
Vim li cas lawv yuav txawv ntawm Beats
Lwm lub tuam txhab sau npe suab paj nruag tsis muaj kev xaiv thiab muab cov ntsiab lus zoo. Txawm hais tias lawv thov qhov tsis sib xws, tsis yog li ntawd. Peb, ua ib lub suab paj nruag, ua qhov no. Muaj kwv yees li 150 tus neeg dawb rappers hauv Asmeskas, peb tau txais ib qho rau koj. Peb ntseeg hais tias txoj cai muab suab paj nruag yog kev sib txuas ntawm tib neeg yam thiab lej. Thiab nws kuj yog hais txog los yog.
Tam sim no ib tug neeg muab 12 lab nkauj rau koj, koj muab koj daim credit card rau lawv thiab lawv tsuas yog hais tias "zoo hmoo". Tab sis koj xav tau ib co kev pab xaiv cov suab paj nruag. Kuv yuav muab ib hom kev qhia rau koj. Koj tsis tas yuav siv nws, tab sis koj yuav paub tias nws nyob ntawd. Thiab yog tias koj txiav txim siab siv nws, koj yuav pom tias nws tuaj yeem tso siab rau.
Vim li cas kev tsim khoom yog kev coj ua zoo
Thaum Steve hu kuv li no: “Muaj ib yam hauv koj thiab koj yuav tsum zoo siab txog nws. Koj tsuas yog tus txiv neej software uas tuaj yeem ua tiav ib qho khoom kho vajtse ib yam nkaus. " Qhov ntawd txhais tau tias peb ob leeg yog cov uas tuaj yeem daws cov teeb meem ntawm cov suab paj nruag subscription. Thaum kawg, peb muaj kev vam meej hauv qhov no ntau dua li hauv kev kho vajtse. Koj puas paub vim li cas nws tseem hu ua hardware? Vim nws nyuaj heev ua rau nws.
