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Apple cov txiaj ntsig nyiaj txiag rau lub quarter kawg ntawm kev siv nyiaj txiag, lawv tau coj cov lej nthuav dav uas tsis tsuas yog txhawj xeeb txog cov ntaub ntawv muag ntawm iPhones thiab iPads lossis qhov nyiaj ntau tshaj plaws hauv lub tuam txhab keeb kwm. Lawv qhia txog kev nthuav dav ntawm ob sab ntawm Apple cov ntaub ntawv pov thawj spectrum. Ntawm qhov tod tes, txoj kev loj hlob ntawm Mac computers, ntawm qhov tod tes, kev poob siab ntawm iPods.

Tom qab-PC era yog undoubtedly depriving PC manufacturers ntawm ntau ntawm lawv cov txiaj ntsig. Feem ntau ua tsaug rau cov ntsiav tshuaj, kev muag khoom ntawm cov khoos phis tawj classic, txawm tias lub desktop lossis laptop, tau poob rau lub sijhawm ntev, thaum lawv tau loj hlob zoo txawm tias ua ntej kev taw qhia ntawm iPad. Raws li nyob rau hauv cov ntaub ntawv ntawm iPhone nrog cov ntsiav tshuaj, Apple tau hloov cov cai ntawm qhov kev ua si, uas feem ntau yuav tsum tau hloov kho lossis tuag.

Kev poob qis ntawm PC kev muag khoom tshwj xeeb yog xav tau los ntawm cov tuam txhab uas lawv cov nyiaj tau los yog cov khoos phis tawj ntawm tus kheej thiab chaw ua haujlwm. Hewlett-Packard tsis yog tus tsim PC loj tshaj plaws, dhau los ntawm Lenovo, thiab Dell tau rub tawm ntawm lub khw muag khoom. Tom qab tag nrho, qhov txo qis hauv cov khoos phis tawj kuj cuam tshuam rau Apple, thiab nws tau sau tseg qhov kev muag khoom poob rau ob peb lub hlis dhau los.

Txawm li cas los xij, nws yog ob peb feem pua ​​​​tsawg dua qhov kev muag khoom thoob ntiaj teb poob qis, uas Peter Oppenheimer tau lees paub cov tswv lag luam thaum lub sijhawm tshaj tawm cov txiaj ntsig nyiaj txiag. Tab sis thawj lub quarter nyiaj txiag ntawm 2014, txhua yam txawv. Mac muag tau nce 19 feem pua, zoo li cov xov xwm resonated nrog Tim Cook cov lus nyob rau hauv ntau qhov kev xam phaj cim lub 30th hnub tseem ceeb ntawm Macintosh. Nyob rau tib lub sijhawm raws li IDC ntiaj teb no PC muag poob - los ntawm 6,4 feem pua. Mac yog li tseem tuav txoj haujlwm tshwj xeeb ntawm kev ua lag luam, tom qab tag nrho, ua tsaug rau Apple cov txiaj ntsig siab, ntau dua 50% ntawm cov txiaj ntsig hauv kev lag luam no suav nrog.

Qhov teeb meem sib txawv kiag li tshwm sim nrog cov suab paj nruag. Lub iPod, ib zaug lub cim ntawm Apple lub tuam txhab, uas tau coj lub kiv puag ncig hauv kev lag luam suab paj nruag thiab uas tau pab Apple mus rau sab saum toj, maj mam tab sis muaj tseeb tawm mus rau qhov chaw yos hav zoov mus ib txhis. Qhov 52 feem pua ​​​​poob rau rau lab units, uas tau txais kev lag luam tsawg dua ib lab, hais rau nws tus kheej.

[ua kev txiav txim = "quote"] Lub iPhone yog qhov zoo li lub suab paj nruag uas tsis muaj chaw rau lub iPod ntawm nws.[/do]

Lub iPod poob raug tsim txom rau lwm qhov kev ua tiav ntawm cov thev naus laus zis niaj hnub - iPhone. Nws tsis yog rau tsis muaj dab tsi uas Steve Jobs tshaj tawm ntawm lub ntsiab lus hauv 2007 tias qhov no yog qhov zoo tshaj plaws iPod lub tuam txhab tau tsim. Nyob rau hauv qhov tseeb, lub iPhone yog xws li ib tug zoo suab paj nruag player uas tsis muaj chaw rau ib tug iPod ntawm nws. Txoj kev uas peb mloog suab paj nruag kuj tau hloov nrog qhov nce ntawm cov kev pabcuam streaming. Huab suab paj nruag yog ib qho inevitable qauv uas lub iPod tsis tuaj yeem ua tiav vim muaj kev sib txuas tsawg. Txawm tias ib qho iPod kov nrog tag nrho iOS no yog txwv los ntawm Wi-Fi muaj.

Kev taw qhia ntawm cov neeg ua si tshiab xyoo no tuaj yeem ua rau qis qis qis, tab sis tsis thim rov qab. Nws tsis yog ib qho surprise rau Apple ib qho, tom qab tag nrho, lub iPhone yog ib feem tsim tawm ntawm kev ntshai tias cov xov tooj ntawm tes yuav cannibalize suab paj nruag players, thiab nws tsis xav kom tawm ntawm qhov kev ua si.

Apple tej zaum yuav tsis tso tseg cov iPods tam sim ntawd, tsuav yog lawv muaj txiaj ntsig, lawv tuaj yeem tswj hwm lawv, txawm tias tsuas yog ua haujlwm nyiam. Txawm li cas los xij, qhov kawg ntawm cov neeg ntaus suab paj nruag yog qhov yuav tshwm sim tsis tau thiab, zoo li Walkmans, lawv yuav mus rau lub tsev khaws khoom ntawm keeb kwm thev naus laus zis.

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