Amaya Toman Tsis ntev dhau los, Tim Cook tau zoo siab nthuav tawm ntau npaum li cas cov neeg siv tau hloov ntawm Android rau iOS. Nyob rau tib lub sijhawm, nws tau hais tias cov "switchers" no yog ib qho ntawm cov tsav tsheb tseem ceeb tom qab muag iPhone. Tab sis kev tshawb fawb peb lub hlis twg tsis ntev los no qhia tau tias cov neeg siv muaj kev ntseeg siab rau Android ntau dua. Apple tus nqi li cas hauv kev soj ntsuam?
Raws li qhov tseeb Consumer Intelligence Research Partners (CIRP) daim ntawv ntsuam xyuas, cov neeg siv loyalty rau iOS sawv ntawm ib tug hwm 89%. Nov yog cov ntaub ntawv rau lub sijhawm txij lub Xya Hli mus txog rau lub Cuaj Hli xyoo no. Kev ntseeg siab nyob rau tib lub sijhawm rau cov neeg siv Android yog 92%. Hauv nws daim ntawv nug peb lub hlis twg, CIRP tau xam phaj XNUMX tus neeg koom thiab ntsuas kev ncaj ncees los ntawm feem pua ntawm cov neeg siv uas, thaum hloov lawv lub xov tooj xyoo dhau los, tseem muaj siab ntseeg rau lawv cov kev khiav haujlwm.
Cov neeg siv kev ncaj ncees rau Android operating system nyob nruab nrab ntawm 2016% thiab 2018% ntawm 89 thiab 92, thaum iOS yog 85% rau 89% nyob rau tib lub sijhawm. Cov txiaj ntsig kawg no sawv cev rau kev ua tiav zoo rau ob lub platform, uas tuaj yeem nrhiav lawv cov neeg siv lub hom phiaj hauv kev lag luam smartphone loj hlob. CIRP's Mike Levin tau hais tias kev ncaj ncees rau ob lub platform tau nce mus rau qib uas tsis tau muaj dua li ob xyoos dhau los. Raws li Levin, nyob rau peb lub xyoos dhau los, kwv yees li 90% ntawm cov neeg siv hauv Tebchaws Meskas nyob ruaj khov rau tib lub sijhawm ua haujlwm thaum lawv yuav lub xov tooj tshiab.
Hauv ob peb lub hlis dhau los, Apple tau pib tsom ntau dua rau cov neeg siv uas yuav hloov mus rau Apple los ntawm Android. Raws li kev txheeb xyuas Lub Rau Hli CIRP, tsawg dua 20% ntawm cov neeg siv iPhone tshiab hloov mus rau Cupertino tuam txhab los ntawm Android, tab sis ntau tus neeg kuj tseem xav hloov mus rau Apple, nrog cov qauv qis dua li iPhone SE yog lawv cov khoom nkag mus rau hauv Apple ecosystem. .
CIRP co-founder Josh Lowitz nco qab tias ntau tus kws tshuaj ntsuam tau kwv yees qhov nce ntawm kev hloov ntawm Android rau iOS. Raws li nws, qhov no yog qhov ua tau, tab sis nws yuav yog qhov kev khiav mus ntev. "Cov kev tshuaj ntsuam no yog ua raws li kev tshawb fawb ntawm cov neeg siv khoom, uas, raws li peb paub, yog qhov tseem ceeb heev." taw qhia. Raws li Mike Levin, Android tuaj yeem khav theeb ntau dua ntawm kev ncaj ncees, tab sis Apple tau tswj hwm kom nqaim qhov pib sib txawv ntawm ob lub platform. Raws li Levin, ob qho tib si cov neeg sib tw tau ua tiav tib yam, qib siab ntawm kev ncaj ncees.
Source: AppleInsider
