Kaw ad

Apple tau xyaum ib txwm muaj peev xwm khav theeb ntawm qhov txawv thiab ua tiav kev tshaj tawm kev tshaj tawm. Ntxiv rau Kev Xav Txawv, cov npe nrov tshaj plaws suav nrog kev sib tw hu ua "1984", uas lub tuam txhab tau txhawb nqa nws thawj Macintosh thaum lub sij hawm Super Bowl nyob rau nruab nrab-XNUMXs.

Txoj kev sib tw tau muab xa mus rau lub sijhawm thaum Apple nyob deb ntawm kev txiav txim siab ntawm kev lag luam suav - IBM yog qhov tseem ceeb hauv cheeb tsam no. Lub npe nrov Orwellian clip tau tsim nyob rau hauv kev cob qhia ntawm California lub koom haum tshaj tawm Chiat / Hnub, tus thawj coj kos duab yog Brent Thomas thiab tus thawj coj muaj tswv yim yog Lee Clow. Cov clip nws tus kheej tau qhia los ntawm Ridley Scott, uas thaum lub sij hawm yog feem ntau txuam nrog dystopian sci-fi zaj duab xis Blade Runner. Tus cwj pwm tseem ceeb - tus poj niam hauv luv luv liab thiab lub tsho dawb lub tsho dawb uas khiav mus rau ntawm txoj kev tsaus ntuj thiab tsoo lub vijtsam nrog tus cwj pwm hais lus nrog rauj pov - tau ua si los ntawm British ncaws pob, ua yeeb yam thiab qauv Anya Major. Tus cwj pwm ntawm "Big Brother" tau ua si los ntawm David Graham ntawm qhov screen, thiab Edward Grover tau saib xyuas cov lus piav qhia ntawm kev lag luam. Ntxiv rau qhov hais txog Anya Major, tsis qhia npe London skinheads kuj tau ua si hauv kev lag luam, uas tau piav qhia cov neeg tuaj saib mloog "ob feeb ntawm kev ntxub".

"Apple Computer yuav qhia Macintosh thaum Lub Ib Hlis 24. Thiab koj yuav pom tias vim li cas 1984 yuav tsis yog 1984, " sounded nyob rau hauv lub ad nrog ib tug meej siv rau lub cult tshiab los ntawm George Orwell. Raws li feem ntau cov ntaub ntawv, muaj kev tsis sib haum xeeb hauv lub tuam txhab hais txog qhov kev tshaj tawm no. Thaum Steve Jobs txaus siab rau qhov kev sib tw thiab txawm tias tau them nyiaj rau nws qhov kev tshaj tawm, lub tuam txhab pawg thawj coj tau muaj kev xav sib txawv, thiab kev tshaj tawm yuav luag tsis pom lub hnub ci. Tom qab tag nrho, qhov chaw tau tshaj tawm thaum lub sij hawm tsis pheej yig Super Bowl, thiab nws ua rau muaj kev ntxhov siab heev.

Nws yeej tsis tuaj yeem hais tias kev sib tw tsis muaj txiaj ntsig. Tom qab nws tshaj tawm, qhov kev hwm 3,5 lab Macintoshes tau muag, tshaj qhov kev cia siab ntawm Apple nws tus kheej. Tsis tas li ntawd, Orwellian kev lag luam tau yeej nws cov neeg tsim khoom ntau yam khoom plig, suav nrog Clio Awards, ib qho khoom plig ntawm Cannes Film Festival, thiab hauv 2007, "1984" kev lag luam tau raug hu ua kev lag luam zoo tshaj plaws hauv plaub caug xyoo keeb kwm ntawm Super. Lub tais.

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