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Apple lub logo tau dhau los ua ntau yam kev hloov pauv loj thaum nws muaj. Nyob rau niaj hnub no ib feem ntawm peb series hu ua Los ntawm cov keeb kwm ntawm Kua, peb yuav nco ntsoov lub kawg ntawm lub yim hli ntuj 1999, thaum lub tuam txhab Apple hais tias ib tug meej goodbye rau lub logo ntawm ib tug tom txiv apples nyob rau hauv cov xim ntawm zaj sawv, thiab hloov mus rau ib tug yooj yim, monochromatic version.

Rau peb feem ntau, hloov lub logo xim nrog ib qho yooj yim zoo li ib yam dab tsi peb tsis tas yuav xav txog. Ntau lub tuam txhab sib txawv hloov lub logo thaum lawv ua haujlwm. Tab sis qhov no nws txawv. Kua tau siv zaj sawv tom kua logo txij li xyoo 1977, thiab hloov cov zaj sawv txawv ntawm qhov yooj yim monochrome version tsis tuaj yam tsis muaj kev cuam tshuam los ntawm Apple cov kiv cua. Tom qab qhov kev hloov pauv yog Steve Jobs, uas twb tau rov qab los ntawm lub taub hau ntawm lub tuam txhab rau qee lub sijhawm, thiab leej twg, tom qab nws rov qab los, tau txiav txim siab ua ntau cov kauj ruam tseem ceeb thiab kev hloov pauv ntawm cov khoom lag luam thiab cov ntsiab lus ntawm lub tuam txhab. kev lag luam, kev tshaj tawm thiab kev lag luam. Ntxiv nrog rau qhov hloov pauv lub logo, nws kuj tseem cuam tshuam nrog Txoj Haujlwm 'rov qab, piv txwv li Xav txawv tshaj tawm phiaj xwm los yog kev tso tseg ntawm kev tsim khoom thiab muag khoom ntawm qee yam khoom.

Apple lub logo thawj zaug tau qhia txog Isaac Newton zaum hauv qab tsob ntoo, tab sis qhov kos duab no tau hloov los ntawm lub cim tom qab cov kua txiv hmab txiv ntoo tom qab tsawg dua ib xyoos. Tus sau lub logo no yog thaum 16-xyoo-laus Rob Janoff, uas thaum lub sij hawm tau txais ob qho lus qhia meej los ntawm Cov Haujlwm: lub logo yuav tsum tsis yog "ntxim hlub", thiab nws yuav tsum pom qhov muag xa mus rau qhov kev hloov pauv XNUMX-xim zaub. Apple II computers. Janoff ntxiv ib qho yooj yim tom, thiab lub logo muaj yeeb yuj yug. Janoff tau hais tias "Lub hom phiaj yog los tsim lub logo txaus siab uas kuj txawv ntawm txhua yam uas muaj nyob rau lub sijhawm," Janoff hais.

Ib yam li lub logo muaj yeeb yuj qhia txog qhov tshiab ntawm Apple cov khoom lag luam muab rau lub sijhawm, nws cov qauv monochrome kuj yog nyob rau hauv txoj kab nrog cov khoom tshiab. Piv txwv li, lub logo monochrome tshwm rau iMac G3 lub computer, hauv software los ntawm Apple - piv txwv li hauv Apple cov ntawv qhia - tab sis zaj sawv txawv nyob rau qee lub sijhawm. Qhov kev hloov pauv tau tshwm sim thaum Lub Yim Hli 27, 1999, thaum Apple kuj tau hais kom cov neeg muag khoom tau tso cai thiab lwm tus neeg koom tes kom tsis txhob siv zaj sawv variant. Cov neeg koom tes tuaj yeem xaiv ntawm cov xim dub thiab xim liab ntawm lub logo yooj yim. Hauv cov ntaub ntawv ntsig txog, Apple tau hais, ntawm lwm yam, tias qhov kev hloov pauv yuav tsum muaj kev cuam tshuam txog kev txhim kho ntawm Apple hom. "Tsis txhob txhawj, peb tsis tau hloov peb lub logo - peb nyuam qhuav hloov kho nws," lub tuam txhab hais.

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