Amaya Toman Nrog rau kev tshaj tawm ntawm iTunes Music Store, Apple tau hloov kho kev lag luam suab paj nruag thiab hloov pauv tag nrho txoj kev xa suab paj nruag rau cov neeg mloog. Nyob rau hauv lub "pre-iTunes" era, thaum koj xav mus download tau ib tug digital version ntawm koj nyiam zaj nkauj los yog album los ntawm Is Taws Nem, nws yog feem ntau yog ib tug txhaum cai nrhiav tau cov ntsiab lus los ntawm ib tug kev cai lij choj taw tes ntawm view - tsuas yog nco ntsoov lub Napster rooj plaub nyob rau hauv lig. Xyoo 1990s. Kev nrawm ntawm kev sib txuas hauv Is Taws Nem, nrog rau kev loj hlob ntawm cov CDs kaw tau, tau muab rau tib neeg ib txoj hauv kev tshiab, zoo heev los tsim thiab xa tawm suab paj nruag. Thiab Apple tau ua lub luag haujlwm loj rau qhov ntawd.
Rip, Mix, Hlawv
Txawm li cas los xij, cov neeg siv khoom ntawm lub tuam txhab kua txiv tsis muaj lub sijhawm yooj yim heev nrog kev hlawv thaum xub thawj. Txawm hais tias Apple tau ua lag luam rau lub sijhawm no-kub tshiab iMac G3 ua "lub computer rau Internet," cov qauv muag ua ntej 2001 tsis muaj CD-RW tsav. Steve Jobs nws tus kheej tom qab lees paub qhov kev txav no yog qhov tsis ncaj ncees lawm.
Thaum cov qauv iMac tshiab tau tso tawm xyoo 2001, kev tshaj tawm tshiab hu ua "Rip, Mix, Burn" tau qhia rau pej xeem, taw qhia qhov muaj peev xwm hlawv koj tus kheej CDs ntawm cov khoos phis tawj tshiab. Tab sis nws yeej tsis tau txhais hais tias lub tuam txhab apple npaj los txhawb "piracy". Cov kev tshaj tawm kuj tau ua tib zoo mloog rau qhov tuaj txog ntawm iTunes 1.0, ua rau yav tom ntej kev yuav khoom raug cai ntawm cov nkauj hauv Is Taws Nem thiab nws cov kev tswj hwm ntawm Mac.
https://www.youtube.com/watch?v=4ECN4ZE9-Mo
Nyob rau hauv lub chav kawm ntawm 2001, thawj puas iPod tau yug los, uas, txawm lub fact tias nws yeej tsis yog thawj portable neeg uas ua ntawv nyob rau hauv lub ntiaj teb no, sai heev tau txais thoob ntiaj teb muaj koob meej thiab nws cov muag khoom yog, tsis muaj exaggeration, cov ntaub ntawv tawg. Kev vam meej ntawm iPod thiab iTunes yuam Steve Jobs xav txog lwm txoj hauv kev los pab txhawb kev muag suab paj nruag hauv online. Apple twb ua kev zoo siab nrog nws lub vev xaib mob siab rau cov yeeb yaj kiab trailer, thiab Apple Online Store kuj tau txais koob meej.
Risk los yog profit?
Convincing cov neeg siv hais tias nws yog ib qho zoo mus yuav suab paj nruag online nrog ntxim hlub tshaj tawm tsis yog ib qho teeb meem loj rau Apple. Nws yog qhov phem dua kom paub tseeb cov ntawv sau suab paj nruag loj uas txav cov ntsiab lus mus rau Is Taws Nem yuav tsis poob rau lawv thiab nws ua rau muaj kev nkag siab ntau. Thaum lub sijhawm, qee lub tuam txhab tshaj tawm tau ua tsis tiav los muag cov nkauj hauv MP3, thiab lawv cov kev tswj hwm tsis ntseeg tias iTunes platform tuaj yeem hloov pauv txhua yam kom zoo dua. Tab sis rau Apple, qhov tseeb no yog qhov kev sim siab ntau dua li qhov teeb meem insurmountable.
Cov duab thaij duab
Lub premiere ntawm iTunes Music Store tau tshwm sim rau lub Plaub Hlis 28, 2003. Lub khw muag suab paj nruag online muab cov neeg siv ntau dua 200 zaj nkauj thaum lub sijhawm tso tawm, feem ntau ntawm cov khoom tuaj yeem yuav tau 99 xees. Tshaj li rau lub hlis tom ntej, cov nkauj hauv iTunes Music Store tau nce ob npaug, thaum Lub Kaum Ob Hlis 2003, 25, Apple lub khw muag suab paj nruag online ua kev zoo siab 100 lab rub tawm. Thaum Lub Xya Hli xyoo tom ntej, tus naj npawb ntawm cov nkauj rub tawm mus txog XNUMX lab, tam sim no twb muaj kaum tawm txhiab tus nkauj rub tawm.
https://www.youtube.com/watch?v=9VOEl7vz7n8
Lub sijhawm tam sim no, iTunes Music Store yog tus thawj coj los ntawm Apple Music, thiab Apple lub tuam txhab tau nrawm nrawm rau cov qauv ntawm cov ntsiab lus streaming. Tab sis lub community launch ntawm iTunes Music Store tsis poob nws qhov tseem ceeb - nws yog ib qho piv txwv zoo ntawm Apple lub siab tawv thiab nws lub peev xwm tsis tsuas yog hloov mus rau cov qauv tshiab, tab sis kuj txiav txim siab cov qauv no rau qee yam. Rau Apple, kev txav mus rau hauv kev lag luam suab paj nruag txhais tau tias cov peev txheej tshiab thiab cov hauv kev rau cov nyiaj tau los. Kev nthuav dav tam sim no ntawm Apple Music ua pov thawj tias lub tuam txhab tsis xav nyob hauv ib qho chaw thiab tsis ntshai ntawm kev tsim nws tus kheej cov ntsiab lus hauv xov xwm.
