Amaya Toman Niaj hnub no, Apple cov khw muag khoom lag luam hauv ntau qhov chaw hauv ntiaj teb yog qhov chaw tshwj xeeb, siv tsis yog rau kev yuav khoom ntawm Apple, tab sis kuj rau kev kawm. Txoj kev uas Apple khw muag khoom tau mus rau lub sijhawm ntawd yog qhov ntev heev, tab sis nws yog qhov kev xav tau los ntawm qhov pib. Hauv tsab xov xwm niaj hnub no, peb yuav nco ntsoov qhov qhib thawj Apple Store.
Thaum lub Tsib Hlis 2001, Steve Jobs pib muaj kev hloov pauv hauv kev muag khoom hauv computer. Nws tshaj tawm rau pej xeem nws lub hom phiaj xav qhib thawj nees nkaum tsib lub tswv yim tshiab Apple lub khw muag khoom hauv ntau qhov chaw thoob plaws Tebchaws Meskas. Thawj ob Apple Dab Neeg los qhib tau nyob hauv Tysons Corner hauv McLean, Virginia thiab Glendale Galleria hauv Glendale, California. Raws li yog kev cai nrog Apple, lub tuam txhab kua txiv tsis tau npaj yuav tsum "tsuas yog" tsim lub khw muag khoom. Apple radically redesigned txoj kev nyob rau hauv uas computer technology tau ib txwm muag mus txog rau thaum lub sij hawm ntawd.
Cov duab thaij duab
Apple tau ntev tau pom tias yog lub chaw nres tsheb ywj pheej pib. Txawm li cas los xij, nws cov neeg sawv cev ib txwm sim ua kom paub qhov "xav txawv" hauv txhua qhov chaw ntawm lub tuam txhab cov haujlwm. Thaum lub sijhawm xyoo 1980 thiab 1990s, Microsoft lub Windows operating system tiv thaiv cov qauv kev tshaj tawm nrog rau cov PCs classic, tab sis lub tuam txhab Cupertino tsis tau nres hauv kev rov nrhiav txoj hauv kev los txhim kho cov neeg siv khoom ntawm kev yuav khoom.
Txij li xyoo 1996, thaum Steve Jobs yeej rov qab los rau Apple, nws tau teeb tsa ob peb lub hom phiaj tseem ceeb. Ntawm lawv yog, piv txwv li, kev tshaj tawm ntawm lub khw muag khoom Apple online thiab kev tshaj tawm ntawm "kho-hauv-khoom" cov ntsiab lus muag hauv CompUSA network ntawm cov khw muag khoom. Cov chaw no, uas nws cov neeg ua haujlwm tau ua tib zoo kawm hauv kev pabcuam cov neeg siv khoom, tau txais txiaj ntsig zoo li tus qauv qauv rau lub khw muag khoom Apple lub npe yav tom ntej. Raws li qhov pib, lub tswv yim zoo me ntsis - Apple muaj qee qhov kev tswj hwm ntawm nws cov khoom yuav raug nthuav tawm - tab sis nws nyob deb ntawm qhov zoo tagnrho. Cov qauv me me ntawm Apple Stores feem ntau nyob tom qab ntawm cov khw muag khoom "niam txiv" tseem ceeb, thiab yog li lawv cov tsheb khiav qis dua li Apple tau xav txog thaum xub thawj.
Nws yuav yog txaus siab rau koj
Steve Jobs tau tswj kom hloov nws txoj kev npau suav ntawm cov khw muag khoom lag luam Apple lub khw muag khoom rau hauv qhov tseeb hauv xyoo 2001. Txij thaum pib, cov khw muag khoom Apple tau tsim los ntawm kev xav, nthuav dav, elegant timeless tsim, uas iMac G3 lossis iBook sawv tawm zoo li qhov tseeb. jewels nyob rau hauv ib lub tsev cia puav pheej. Ib sab ntawm cov khw muag khoom siv computer zoo tib yam nrog cov txee classic thiab cov qauv PCs, Apple Story zoo li kev tshwm sim tiag tiag. Txoj kev nyiam cov neeg siv khoom yog li tau ua tiav tiav.
Ua tsaug rau nws cov khw muag khoom, Apple thaum kawg tau ua tiav kev tswj hwm kev muag khoom, kev nthuav qhia thiab txhua yam ntsig txog nws. Tsis yog lub khw muag khoom siv computer, qhov twg feem ntau geeks thiab geeks tuaj xyuas, Apple Story zoo li cov khw muag khoom kim heev nrog cov khoom muag zoo kawg nkaus.
Steve Jobs tau sawv cev los ntawm thawj Apple Store hauv 2001:
https://www.youtube.com/watch?v=xLTNfIaL5YI
Cov hauj lwm tau ua hauj lwm nrog Ron Johnson, yav tas los tus lwm thawj ntawm kev muag khoom ntawm Target, tsim thiab conceptualize lub khw muag khoom tshiab. Qhov tshwm sim ntawm kev koom tes yog qhov tsim ntawm qhov chaw rau qhov zoo tshaj plaws ntawm cov neeg siv khoom. Piv txwv li, Apple Store lub tswv yim suav nrog Genius Bar, thaj chaw ua qauv qhia khoom thiab cov khoos phis tawj hauv internet uas cov neeg siv khoom tuaj yeem siv sijhawm ntau npaum li lawv xav tau.
Steve Jobs tau hais tias "Apple Stores muab txoj hauv kev tshiab zoo los yuav lub computer," Steve Jobs tau hais hauv tsab ntawv tshaj tawm thaum lub sijhawm. "Tshaj li mloog tham txog megahertz thiab megabytes, cov neeg siv khoom xav kawm thiab paub txog tej yam uas lawv tuaj yeem ua tau nrog lub computer, xws li ua yeeb yaj kiab, hlawv CDs tus kheej, lossis tshaj tawm lawv cov duab digital ntawm tus kheej lub vev xaib Apple-branded khw muag khoom nws tsuas yog cim kev hloov pauv ntawm txoj kev lag luam hauv computer yuav tsum saib.
