Amaya Toman iPhone cov neeg siv loyalty yog nyob rau txhua lub sij hawm tsawg, raws li kev soj ntsuam tsis ntev los no. Ib daim ntawv ntsuam xyuas los ntawm BankMyCell qhia tias iPhone khaws cia tus nqi tau poob los ntawm ib ncig ntawm kaum tsib feem pua piv rau xyoo tas los.
Thaum Lub Peb Hlis Ntuj xyoo tas los, BankMyCell tau tsom mus saib xyuas tag nrho ntawm 38 cov neeg siv, lub hom phiaj ntawm kev soj ntsuam yog, ntawm lwm yam, los txiav txim siab rau cov neeg siv khoom ncaj ncees rau Apple smartphones. Tag nrho ntawm 26% ntawm cov neeg siv khoom lag luam hauv lawv lub iPhone X rau lub xov tooj smartphone los ntawm lwm lub lag luam nyob rau lub sijhawm, thaum tsuas yog 7,7% ntawm cov neeg tshawb fawb tau hloov los ntawm Samsung-branded smartphone rau iPhone. 92,3% ntawm Android cov tswv smartphone tseem muaj siab ntseeg rau lub platform thaum hloov mus rau tus qauv tshiab. 18% ntawm cov neeg siv khoom uas tau tshem ntawm lawv cov laus iPhone hloov mus rau Samsung smartphone. Cov txiaj ntsig ntawm qhov kev tshawb fawb tau hais los saum no, nrog rau cov ntaub ntawv los ntawm ntau lub tuam txhab, qhia tias iPhone cov neeg siv khoom loyalty tau poob mus rau 73% thiab tam sim no nyob rau txhua lub sij hawm qis txij li thaum 2011. Nyob rau hauv 2017, cov neeg siv loyalty yog nyob rau ntawm 92%.
Cov duab thaij duab
Txawm li cas los xij, nws yuav tsum nco ntsoov tias qhov kev tshawb fawb tau hais tseg tsuas yog qee qhov txwv ntawm cov neeg siv khoom, feem coob yog cov neeg siv khoom ntawm BankMyCell qhov kev pabcuam. Cov ntaub ntawv los ntawm qee lub tuam txhab, xws li CIRP (Consumer Intelligence Research Partners), txawm hais tias qhov tsis sib xws - cov neeg siv khoom ncaj ncees rau iPhone yog 91% raws li CIRP thaum Lub Ib Hlis xyoo no.
Kuj tau tshaj tawm lub lim tiam no yog tsab ntawv ceeb toom los ntawm Kantar uas pom tias muag iPhone hauv UK suav txog tsuas yog 2019% ntawm tag nrho cov smartphone muag hauv lub quarter thib ob ntawm 36, nqis 2,4% xyoo-rau-xyoo. Gartner dua rau xyoo no kwv yees 3,8% poob hauv ntiaj teb kev muag khoom xov tooj ntawm tes. Gartner ntaus nqi qhov kev poob qis rau ob qho tib si lub neej ntev ntawm cov xov tooj smartphones thiab qis dua ntawm kev hloov mus rau cov qauv tshiab. Gartner tus thawj coj tshawb fawb Ranjit Atwal tau hais tias tshwj tsis yog tus qauv tshiab muaj xov xwm ntau ntxiv, kev hloov kho tus nqi yuav pheej yig dua.
Source: 9to5Mac
