Ondrej Holzman Yuav ua li cas Apple nyob rau hauv Tim Cook tau sib ntaus sib tua kom muaj ntau haiv neeg nyob rau hauv nws cov neeg ua haujlwm cov qauv nyob rau hauv xyoo tas los no, piv txwv li kom muaj, piv txwv li, ib tug ntau dua sawv cev ntawm cov poj niam nyob rau hauv cov lus qhia tseem ceeb uas cov khoom tshiab tau nthuav tawm, tseem tsis tau pom ntau heev. Tab sis lub taub hau ntawm Apple cog lus tias: koj yuav pom qhov hloov pauv hnub no ntawm WWDC.
Tsuas yog ob peb teev (hauv San Francisco hnub ua ntej) ua ntej lub ntsiab lus tseem ceeb uas yuav pib lub rooj sib tham Apple tsim tawm xyoo no, Tim Cook tau tshwm sim ntawm lub rooj sib tham nrog cov tub ntxhais kawm uas tau txais daim pib dawb rau WWDC rau lawv cov dej num. Phau ntawv xov xwm Mashable nws nyob rau lub sijhawm ntawd xam phaj.
"Nws yog lub neej yav tom ntej ntawm peb lub tuam txhab," Tim Cook hais tsis meej txog vim li cas cov neeg ua haujlwm sib txawv tseem ceeb heev rau Apple. Nws yog tom qab nws tuaj txog tias lub tuam txhab Californian pib koom nrog hauv cheeb tsam no, thiab Cook tau ua txhua yam los xyuas kom meej tias yav tom ntej - thiab tsis yog Apple nkaus xwb, tab sis tag nrho lub ntiaj teb thev naus laus zis - ntiav ntau tus poj niam lossis cov neeg ntawm daim tawv nqaij tsaus.
"Kuv xav tias pawg neeg muaj ntau haiv neeg tsim cov khoom lag luam zoo tshaj plaws, Kuv ntseeg siab tias," piav qhia Cook, uas hais tias Apple yog "lub tuam txhab zoo dua" ntawm tus nqi tsuas yog vim nws muaj ntau haiv neeg.
[do action="quote"] Koj yuav pom qhov hloov pauv.[/do]
Qhov teeb meem ntawm kev tsis txaus ntseeg ntawm cov poj niam lossis ntau haiv neeg tsawg hauv cov tuam txhab thev naus laus zis tsis tuaj yeem daws tau ib hmos. Xyoo tas los, Apple hauv nws thawj daim ntawv qhia txog nws tus kheej cov neeg ua haujlwm qauv lees tias nws yog 70 feem pua txiv neej lub tuam txhab. "Kuv xav tias nws yog peb qhov txhaum. Los ntawm 'peb' Kuv txhais tau tias tag nrho cov zej zog tech, "hais tias Cook.
Raws li tus thawj coj ntawm Apple, tsis muaj tus poj niam ua qauv hauv cov tuam txhab loj, los ntawm cov poj niam hluas, piv txwv li, tau txais kev tshoov siab. Yog vim li cas Apple ua hauj lwm nrog cov ntxhais los ntawm high school thiab universities, nrog rau kev sim siv sijhawm ntau nrog cov tsev kawm ntawv dub keeb kwm.
Cook kuj xav ua ib kauj ruam tseem ceeb hauv cheeb tsam no ntawm cov lus tseem ceeb niaj hnub no. Qhov kev nthuav qhia ntawm cov khoom tshiab yog ib qho ntawm cov txheej xwm saib tshaj plaws uas lub tuam txhab cov neeg sawv cev sab saum toj tau tshwm sim. Thiab kom txog rau thaum tsis ntev los no nws yog ib tug purely txiv neej kev tshwm sim.
"Saib tag kis (hmo no - editor daim ntawv)," nws qhia tus editor Mashabl Ua noj. “Cia li saib tag kis thiab qhia rau kuv paub koj xav li cas. Koj yuav pom qhov hloov pauv, "Cook tau hais tias peb tuaj yeem tos ntsoov rau tus poj niam sawv cev ntawm Apple ntawm Moscone Center ib yam nkaus. Christy Turlington Burns tsoo cov dej khov thawj zaug thaum nws qhia tias nws siv Apple Watch tshiab li cas thaum ua kis las.
Yog tias Apple npaj yuav nthuav qhia ib qho ntawm nws cov thawj coj saum toj kawg nkaus ntawm theem, Angela Ahrendts muaj lub sijhawm zoo. Nws muaj kev paub dhau los nrog pej xeem hais lus los ntawm nws txoj haujlwm dhau los ntawm lub tsev zam Burberry, thiab tam sim no nws tuaj yeem tham txog nws txoj haujlwm los tsim kho Apple lub khw muag khoom cib thiab mortar.
Lisa Jackson, tus lwm thawj tswj hwm ntawm ib puag ncig kev ua haujlwm, thiab Denise Young Smith, tus lwm thawj coj ntawm tib neeg cov peev txheej, kuj yog tus tswj hwm saum toj kawg nkaus. Nws tseem muaj peev xwm hais tias Apple yuav ncav cuag nws cov neeg koom tes rau tus poj niam hais lus ntawm WWDC.
Tim Cook nws tus kheej xav ua txhua yam hauv nws lub hwj chim kom tsawg kawg hloov qhov xwm txheej hauv nws lub tuam txhab. “Kuv sim saib kuv tus kheej hauv daim iav thiab nug kuv tus kheej yog tias kuv ua txaus. Yog cov lus teb tsis yog, ces kuv sim ua ntau dua. Peb yuav tsum tau ua kom cov neeg ntseeg tias qhov no tseem ceeb npaum li cas, "Cook xav tias, uas rau nws txhais tau tias tsis nyob twj ywm thaum tsim cov haujlwm ua haujlwm uas pab cov poj niam lossis African-Asmeskas.
"Nws hloov tsis tau thaum hmo ntuj. Tab sis tib lub sij hawm, nws tsis yog ib qho teeb meem unsolvable. Nws yooj yim daws tau vim tias cov teeb meem feem ntau yog tib neeg tsim, yog li lawv tuaj yeem kho tau, "Cook ntxiv.
Lub ntsiab lus tseem ceeb ntawm WWDC 2015 pib hnub no thaum 19 teev tsaus ntuj thiab koj tuaj yeem saib nws nyob ntawm 18.45:XNUMX teev tsaus ntuj ntawm jablickar.cz/keynote. Tshiab OS X thiab iOS systems yuav tsum tau qhia nrog rau cov kev pabcuam streaming suab paj nruag Apple Music. Tom qab tag nrho, raws li nag hmo VentureBeat paub tseeb Sony tus thawj coj Doug Morris.
"Nws yuav tshwm sim tag kis," Morris hais txog Apple cov kev pabcuam suab paj nruag tshiab, uas Sony yuav tsum yog ib tus neeg koom tes tseem ceeb. Ntawm qhov tsis sib xws, thaj Peb yuav tsis pom Apple TV tshiab.
"Kuv xav tias nws yog peb qhov txhaum. Los ntawm 'peb' Kuv txhais tau tias tag nrho cov zej zog tech, "hais tias Cook.
Tsis muaj leej twg ua txhaum. Nws tsuas yog vim tias feem ntau cov poj niam tsuas yog nyiam siv tshuab thiab khoos phis tawj los ntawm cov neeg siv sab. Tsis tas li ntawd, cov tsev kawm ntawv qib siab ntawm cov txuj ci thiab IT kuj tseem yog cov txiv neej. Qhov no yog vim qhov sib txawv ntawm tus txiv neej thiab poj niam lub hlwb. Yog tias ib tug neeg xav tias los ntawm kev dag ntxias cov poj niam lawv tuaj yeem hloov lub siab ntawm lwm tus, lawv tsis yog lawm. Cov poj niam yuav tsum xav tau nws tus kheej, qhov no tsis yog ntawm cov txiv neej lub xub pwg nyom.
Ua siab ntev, tsis muaj qhov taw tes ntawm kev mus ntawm lawv nrog logic, qhov no tsis yog hais txog poj niam lossis logic. Qhov no yog kev nom kev tswv, nws yog cov txheej txheem kev nom kev tswv ntawm New Left. Nws suav nrog kev ntxub ntxaug zoo, ntau haiv neeg, cov txheej txheem LGBT, feminism thiab cov quotas. Ntawm no, cov quota totalitarians kuj muaj lub teeb ntsuab, tsuas yog nco ntsoov cov quotas rau cov parliament thiab lwm tus. Ib tug yuav tsum ceev faj txog cov kev siv zog no thiab ua kom ib tus neeg muaj kev nkag siab zoo.
Thaum kawg! tim Cook yog ib tug thawj coj zoo, lawv ua tau ntau yam nrog ntau haiv neeg. Kuv zoo siab tias cov kua tau dhau los ua ib lub tuam txhab sib txawv thiab tsis yog qhov loj dub thiab dawb juggernaut.