Twb tau kaum hnub lawm 30 Lub Ib Hlis ntawm Macintosh, tab sis Apple tsis ua tiav nrog kev ua koob tsheej nco txog qhov tseem ceeb no. Hnub no nws tau tso tawm ib daim vis dis aus hu ua "1.24.14", uas tau txhaj tshuaj tshwj xeeb rau ntawm iPhones thiab kho rau Macs hnub tseem ceeb hauv kaum tsib qhov chaw ntawm tsib lub tebchaws. Nrog rau qhov no, Apple xav ua pov thawj tias Mac tau muab thev naus laus zis tiag tiag rau hauv tes ntawm tib neeg…
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Cov vis dis aus tshiab, uas yog ib thiab ib nrab feeb ntev, yog dua lub koom haum tshaj tawm TBWAChiatDay, tus khub ntev ntawm Apple coj los ntawm Lee Clow. Qhov chaw tshiab tau qhia los ntawm Jake Scott, tus tub ntawm tus kws ua yeeb yaj kiab nto moo Ridley Scott, uas yog tom qab cov lus dab neeg "1984" kev lag luam. 30 xyoo tom qab, Apple qhia cov khoom tam sim no thiab lawv cov kev siv ntau.
Rau lub sijhawm no, thaum Lub Ib Hlis 24, 15 pawg tau mus rau tag nrho tsib lub tebchaws thiab tsuas yog muaj cov iPhones tshiab nrog lawv rau kev ua yeeb yaj kiab. Kev ua yeeb yaj kiab tau tshwm sim hauv Melbourne, Tokyo, Shanghai, Botswana, Pompeii, Paris, Lyon, Amsterdam, London, Puerto Rico, Maryland, Brookhaven, Aspen thiab Seattle.
Tag nrho cov yeeb yaj kiab kaw tau raug xa mus rau lub sijhawm tiag tiag siv satellites lossis xov tooj ntawm tes mus rau lub chaw tswj hwm hauv Los Angeles, ua tsaug uas tus thawj coj Jake Scott tuaj yeem nyob hauv 15 qhov chaw ib zaug thiab yog li muaj txhua yam tswj hwm.
Cov kws yees duab tau ntes tag nrho ntawm 45 zaj dab neeg, suav nrog, piv txwv li, 3D renderings ntawm faus khoom hauv Pompeii lossis tus neeg sau xov xwm hauv Puerto Rico kho cov yeeb yaj kiab ntawm Mac thaum tsav tsheb jeep. Kev ua yeeb yaj kiab tau tshwm sim thaum Lub Ib Hlis 24th, thiab nws siv sijhawm 70 teev los sau cov yeeb yaj kiab ib thiab ib nrab feeb los ntawm ntau dua 36 teev ntawm cov duab.
Txhua pab pawg tau coj los ntawm cov kws yees duab paub txog, uas yog siv iPhone 5S nws tus kheej thaum ua yeeb yaj kiab, tab sis kuj muaj ntau yam kev pab xws li tripods thiab mobile ramps ntawm lawv pov tseg. Cov khoom siv los ntawm ib puas iPhones tom qab ntawd raug txiav los ntawm ib qho ntawm Hollywood tus neeg nrhiav-tom qab tshaj plaws, Angus Wall, uas tau sib sau ua ke ntawm 21 tus neeg kho tag nrho, vim tias muaj ntau yam khoom siv los mus. Tag nrho ntawm 86 Macs ntawm txhua yam tau koom nrog hauv kev tsim cov yeeb yaj kiab.
Koj tuaj yeem saib qhov kev nthuav qhia lub vev xaib ntawm tag nrho cov haujlwm ntawm Apple lub vev xaib (txuas hauv qab no). Tam sim no Apple tsis tau koom nrog "kev tshaj tawm frenzy" uas ib txwm muaj thaum lub sijhawm Super Bowl, qhov kawg kev ua si ntawm North American League of American Football, tab sis tsis tau tshaj tawm nws cov vis dis aus txog thaum sawv ntxov tom qab ntawm nws lub vev xaib.
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Yog li kuv xav tias cov yeeb yaj kiab los ntawm iPhone 5S yuav phem me ntsis, tab sis lawv yog cov txhaj tshuaj zoo heev.
Nws yog unbelievable npaum li cas zoo meej nws zoo li, kuv yuav tsis tau lees paub tias nws raug tua ntawm ib tug "ib txwm" xov tooj ntawm tes.
Kuv tsuas yog tsis muaj lus. Apple muaj cov lus tshaj tawm, thiab txhua zaus muaj ib qho tshiab, qhov kev tshaj tawm yeej kov kuv, hauv kev nkag siab zoo ntawm lo lus.
Kev txhaj tshuaj yog qhov zoo, tab sis tsis yog los ntawm lub koob yees duab, tab sis los ntawm tus neeg tuav nws. Tab sis cov duab zoo tsis zoo. Lub iPhone siv cov duab zoo hauv cov teeb pom kev zoo. Cov yeeb yaj kiab no muaj ntau lub suab nrov tshem tawm, thiab yog li ntawd, cov yees duab, uas yog nyob rau hauv tag nrho HD, yog qhov muag plooj. Lub ntsej muag nyob tom qab qhov muag plooj. Kuv muaj ib tug canon compact txog 7 xyoo thiab nws yuav siv tau cov duab zoo dua li lub iphone. Txhua yam kuv hais yog tias kuv yuav tsis pom zoo rau iphone rau kev ntes ntau lub sijhawm muaj txiaj ntsig, tshwj xeeb tshaj yog tias koj puas xav luam cov duab. Qhov ntawd yog qhov tsis zoo ntawm cov koob yees duab xov tooj ntawm tes tau pom meej.
Kuv yuav ua ib daim video zoo .-) Kuv mam li muab tshem tawm, Kuv mam li rho tawm, Kuv yuav zoo .-) ces muab qee qhov video zoo rau theem :-)
Raws li txhua yam, kuv muaj ib daim duab tshiab, tab sis kuv tsis kam lees tias kuv tuaj yeem ua qee yam zoo dua li cov yees duab hais.-)
Steve yuav zoo siab…
Ib yam li Apple reinvented lub xov tooj, nws reinvented advertising. Kev tshaj tawm uas tsis tsom peb qhov kev xav nrog lub suab nrov nrov thiab kev npau taws ntawm kev txaus siab.. nws tsom rau kev xav ntawm kev siv cov khoom thiab tsis tsim dab tsi.
Tsis muaj dabtsi tiag? :D :D :D
Tsis muaj dab tsi. Hauv kev nkag siab ntawm qhov nws qhia txog qhov kev xav uas peb xav kom muaj thaum siv xov tooj ntawm tes, ntsiav tshuaj lossis khoos phis tawj ... Kuv xav tias peb txhua tus pom zoo tias Apple cov khoom ua haujlwm :) thiab qhov ntawd yog nws ;))