Amaya Toman Apple twb tau khav theeb ntau zaus yav dhau los txog qhov ua tiav los ntawm nws pawg Wearables. Nws suav nrog, ntawm lwm yam, Apple Watch, uas tswj hwm los ntawm kev sib faib loj zuj zus ntawm cov lag luam cuam tshuam. Thaum lub sijhawm kaum ob lub hlis xaus rau lub Kaum Ib Hlis, qhov sib faib ntawm tus naj npawb ntawm smartwatches muag tau nce 61%.
Kev ua lag luam rau cov watches ntse thiab cov khoom siv hluav taws xob zoo sib xws yog tswj hwm los ntawm peb lub npe - Apple, Samsung, thiab Fitbit. Qhov trio no muaj tag nrho ntawm 88% ntawm kev ua lag luam, nrog tus thawj coj tsis meej yog Apple nrog nws Apple Watch. Raws li NPD cov ntaub ntawv, 16% ntawm Asmeskas cov neeg laus muaj lub smartwatch, nce los ntawm 2017% thaum Lub Kaum Ob Hlis 12. Hauv cov pab pawg neeg hnub nyoog 18-34, feem ntawm cov tswv smartwatch yog 23%, thiab yav tom ntej NPD kwv yees tias qhov nrov ntawm cov cuab yeej no yuav loj hlob txawm tias cov neeg siv laus.
Kev ua haujlwm ntsig txog kev noj qab haus huv thiab kev noj qab haus huv yog tshwj xeeb tshaj yog nrov nrog smartwatches, tab sis raws li NPD, kev txaus siab kuj tseem loj hlob hauv cov haujlwm ntsig txog automation thiab IoT. 15% ntawm cov tswv saib ntse hais tias lawv siv lawv lub cuab yeej, nrog rau lwm yam, nrog rau kev tswj cov khoom ntawm lub tsev ntse. Nrog rau kev nce ntau ntxiv ntawm smartwatches, NPD tseem kwv yees qhov nce hauv lawv qhov chaw thiab nthuav dav ntawm cov neeg siv hauv paus.
Hauv kev tshaj tawm nws cov txiaj ntsig nyiaj txiag Q1 2019, Apple tau hais tias cov nyiaj tau los ntawm nws cov khoom siv tau nce 50% hauv peb lub hlis twg. Pawg Wearables suav nrog, piv txwv li, AirPods ntxiv rau Apple, thiab cov nyiaj tau los ntawm nws yog ze rau tus nqi ntawm lub tuam txhab Fortune 200. Tim Cook tau hais tias pawg Wearables, Tsev thiab Accessories tau nce tag nrho ntawm 33%, thiab Apple Watch thiab AirPods muaj qhov sib koom loj tshaj plaws hauv kev ua tiav ntawm Wearables qeb.
Nws yuav yog txaus siab rau koj
Source: NPD
