Filip Brož: koj puas xav tau ntau tus thwjtim? Cov npe nkauj, hu ua playlists, twb tau tsim los ntawm peb cov poj koob yawm txwv. Yuav luag txhua lub club muaj jukeboxes, tib neeg ua lawv tus kheej mixtapes, thiab xov tooj cua chaw nres tsheb ua nkauj raws li kev thov. Nyob rau hauv luv luv, suab paj nruag thiab tsim playlists mus sib koom tes. Saib tob rau hauv keeb kwm, nws muaj peev xwm pom tau tias lub ntsiab lus ntawm cov playlists tau dhau los ua qhov kev hloov pauv tseem ceeb hauv lub xyoo. Yav dhau los, playlists tau tsim los ntawm tib neeg lawv tus kheej. Txawm li cas los xij, thaum lub sij hawm qhov tshwm sim ntawm cov digital thiab thev naus laus zis era, cov khoos phis tawj tau dhau los, siv cov txheej txheem nyuaj los tsim random lossis ib hom ntawv- thiab cov ntsiab lus tsom mus rau playlists. Niaj hnub no, txhua yam yog rov qab los ntawm cov neeg txhais tes.
Thaum Apple tshaj tawm hauv 2014 ntawd yog yuav Beats, Apple CEO Tim Cook tau hais feem ntau txog pab pawg kws tshaj lij suab paj nruag. "Hnub no nws tsis tshua muaj thiab nyuaj nrhiav cov neeg uas nkag siab txog suab paj nruag thiab tuaj yeem tsim cov playlists zoo kawg nkaus," piav qhia Cook. Ntau tshaj li ob xyoos dhau los, lub tuam txhab Californian yuav tsis tsuas yog lub suab paj nruag ua haujlwm thiab kev pabcuam streaming xwb, tab sis saum toj no ib puas tus kws tshaj lij suab paj nruag, coj los ntawm rapper Dr. Dre thiab Jimmy Iovine.
Thaum peb saib cov tuam txhab tam sim no uas muaj suab paj nruag streaming, piv txwv li Apple Music, Spotify, Google Play Music thiab marginally Tidal lossis Rhapsody, nws pom tseeb tias lawv txhua tus muaj cov kev pabcuam zoo sib xws. Cov neeg siv tuaj yeem xaiv los ntawm ntau lab ntawm ntau hom nkauj, thiab txhua qhov kev pabcuam muaj nws tus kheej playlists, xov tooj cua noj lossis podcasts. Txawm li cas los xij, ob xyoos tom qab Apple tau txais Beats, kev ua lag luam tau hloov pauv ntau, thiab Apple tab tom sim ua lub luag haujlwm tseem ceeb hauv kev tsim cov playlists.
Ib qho tseem ceeb ntawm txhua qhov kev pabcuam tau hais meej meej yog rau lawv cov neeg siv tuaj yeem nrhiav lawv txoj hauv kev hauv dej nyab ntawm ntau lab ntawm cov nkauj sib txawv, yog li cov kev pabcuam tuaj yeem pabcuam rau lawv tsuas yog cov kev tsim uas yuav txaus siab rau lawv raws li lawv. tus kheej saj. Txij li thaum Apple Music, Spotify, Google Play Music thiab lwm tus muaj ntau dua lossis tsawg dua tib cov ntsiab lus, nrog rau kev zam, qhov no tus kheej yog qhov tseem ceeb heev.
Phau ntawv xov xwm BuzzFeed ua tiav nkag mus mus rau playlist factories, xws li Spotify, Google thiab Apple, thiab editor Reggie Ugwu pom tias ntau tshaj li ib puas tus neeg thoob plaws cov tuam txhab, thiaj li hu ua curators, ua hauj lwm puv sij hawm tsim tshwj xeeb playlists. Txawm li cas los xij, tsim ib daim ntawv teev npe zoo yog qhov nyuaj tshaj qhov nws yuav zoo li thaum xub thawj siab ib muag. Ib tug neeg yuav tsum npaj cov algorithm thiab sau txhua yam.
Cov neeg uas yog tus saib xyuas kev tsim playlists feem ntau siv los ua haujlwm zoo li bloggers lossis DJs hauv ntau lub koom haum suab paj nruag. Tsis tas li ntawd, raws li kev tshawb fawb tsis ntev los no, ntau tshaj li tsib caug feem pua ntawm Spotify 100 lab cov neeg siv nyiam curated playlists rau randomly generated suab paj nruag. Raws li lwm qhov kev kwv yees, ib qho ntawm tsib zaj nkauj ua si txhua hnub thoob plaws txhua qhov kev pabcuam yog ua si hauv daim ntawv teev npe. Txawm li cas los xij, tus lej no tseem nce ntxiv raws li ntau tus neeg tau ntxiv uas tshwj xeeb hauv playlists.
"Nws yog ntau yam txog kev xav thiab kev xav. Txhua qhov qhia tau hais tias tib neeg tsim cov playlists yuav ua lub luag haujlwm loj dua yav tom ntej. Cov neeg xav mloog cov suab paj nruag tseeb thiab paub, "hais tias Jay Frank, tus lwm thawj coj ntawm lub ntiaj teb suab paj nruag streaming ntawm Universal Music Group.
Redefine peb kev sib raug zoo nrog suab paj nruag
Peb txhua tus siv los ua haujlwm raws li cov lej thiab kev tshawb nrhiav random. Piv txwv li, hauv Internet tuaj yeem pom zoo rau tus kws kho mob uas tsim nyog tshaj plaws, xaiv cov yeeb yaj kiab lossis nrhiav lub tsev noj mov rau peb. Nws zoo ib yam nrog cov suab paj nruag, tab sis cov kws tshaj lij hais tias nws yog lub sijhawm los hloov kho peb txoj kev sib raug zoo nrog nws. Kev xaiv suab paj nruag yuav tsum tsis yog random, tab sis haum rau peb tus kheej saj. Cov neeg tom qab playlists tsis tau mus rau ib lub tsev kawm lag luam. Hauv qhov tseeb ntawm lo lus, lawv tab tom sim ua peb cov neeg tiv thaiv, qhia peb kom nyob tsis muaj neeg hlau thiab khoos phis tawj algorithms.
Hauv Spotify
Oddly txaus, playlists rau Spotify tsis yog tsim nyob rau hauv Sweden, tab sis nyob rau hauv New York. Hauv qhov chaw ua haujlwm, koj yuav pom lub hiav txwv dawb iMacs, iconic Beats headphones, thiab nees nkaum cuaj-xyoo-laus Spanish Rocío Guerrero Colom, uas hais lus nrawm raws li nws xav. Nws tuaj rau Spotify ntau tshaj li ob xyoos dhau los thiab yog li ntawm thawj tsib caug tus neeg uas tau coj los tsim cov playlists puv sijhawm. Colomová tshwj xeeb yog saib xyuas cov suab paj nruag Latin American.
“Kuv tau nyob hauv ntau lub tebchaws. Kuv hais tau tsib yam lus thiab ua si violin. Ob xyoos dhau los, Doug Forda, uas yog tus saib xyuas txhua tus saib xyuas, tuaj rau kuv. Nws hais rau kuv tias lawv tab tom nrhiav ib tus neeg los tsim playlists rau cov neeg siv uas nyiam Latin American suab paj nruag. Kuv tam sim ntawd pom tau hais tias nws yuav tsum yog kuv, vim kuv yog ib tug ntawm cov neeg siv. Yog li nws ntiav kuv, "hais Colomová nrog luag nyav.
Rocío tseem yog tus saib xyuas lwm tus neeg ua haujlwm thiab ua rau xya lwm yam playlists. Nws tsuas yog siv iMac rau kev ua haujlwm thiab twb tau tswj los tsim ntau tshaj li ob puas playlists.
“Kuv niaj hnub mus saib ntau lub koom haum suab paj nruag. Kuv sim nrhiav seb cov neeg nyiam dab tsi, lawv mloog dab tsi. Kuv tab tom nrhiav rau cov neeg tuaj saib, "hais txog Colomová. Raws li nws, tib neeg tsis tuaj rau Spotify los nyeem, yog li lub npe ntawm cov playlist nws tus kheej yuav tsum tau piav qhia meej thiab yooj yim, tom qab ntawd cov ntsiab lus tuaj.
Spotify cov neeg ua haujlwm ces kho lawv cov playlists raws li cov neeg siv kev sib cuam tshuam thiab nias. Lawv taug qab cov nkauj ib leeg thaum lawv ua hauv cov kab kos npe nrov. "Thaum ib zaj nkauj ua tsis tau zoo lossis tib neeg pheej hla nws, peb sim txav nws mus rau lwm qhov playlist, qhov twg nws tau txais lwm txoj hauv kev. Ntau kuj nyob ntawm lub npog album, "Colomová txuas ntxiv.
Curators ntawm Spotify ua haujlwm nrog ntau cov kev pab cuam thiab cov cuab yeej. Txawm li cas los xij, Keanu lossis Puma daim ntawv thov, uas ua haujlwm ua tus kho rau kev tswj hwm thiab saib xyuas cov neeg siv, yog qhov tseem ceeb rau lawv. Ntxiv nrog rau cov ntaub ntawv txheeb cais ntawm tus naj npawb ntawm clicks, plays lossis offline downloads, cov neeg ua haujlwm kuj tuaj yeem pom cov duab meej hauv cov ntawv thov. Cov yeeb yam no, ntawm lwm yam, lub hnub nyoog ntawm cov neeg mloog, thaj chaw thaj chaw, lub sijhawm lossis cov txheej txheem uas lawv siv.
Cov playlist ua tau zoo tshaj plaws uas Colomová tsim yog "Baila Reggaeton" lossis "Dance Reggaeton", uas muaj ntau tshaj li ob thiab ib nrab lab cov thwjtim. Qhov no ua rau cov npe thib peb nrov tshaj plaws playlist ntawm Spotify, tom qab "Hnub no Top Hits" playlist, uas muaj 8,6 lab followers, thiab "Rap Caviar", uas muaj 3,6 lab followers.
Colomova tau tsim daim ntawv teev npe no hauv 2014, raws nraim kaum xyoo tom qab ua tiav Latin American ntaus "Gasolina" los ntawm Daddy Yankee. "Kuv tsis ntseeg tias cov playlist yuav ua tau zoo li no. Kuv coj nws ntau dua li cov npe pib ntawm cov nkauj uas yuav tsum tau txais cov neeg mloog raug rho tawm haujlwm thiab ntxias lawv mus rau qee yam kev lom zem, "hais Colomová, sau tseg tias hip hop ib hom ntawv nyeem tam sim no nkag mus rau Latin cov kev taw qhia, uas nws sim teb thiab kho cov npe nkauj. Nws nyiam hip hop nkauj yog "La Ocasion" los ntawm Puerta Lican.
Raws li Jay Frank, tus lwm thawj coj ntawm lub ntiaj teb suab paj nruag streaming ntawm Universal Music Group, tib neeg siv suab paj nruag streaming cov kev pab cuam vim lawv xav mloog thiab muaj tag nrho cov suab paj nruag nyob rau hauv lub ntiaj teb no. "Txawm li cas los xij, thaum lawv mus txog qhov ntawd, lawv pom tias lawv tsis xav tau txhua yam, thiab lub zeem muag ntawm kev tshawb nrhiav los ntawm plaub caug lab nkauj yog qhov txaus ntshai rau lawv," hais tias Frank, ntxiv tias cov playlists nrov tshaj plaws tau ncav cuag ntau dua li tsim. xov tooj cua chaw nres tsheb.
Tau kawg, cov neeg ua haujlwm tswj hwm kev ywj pheej ntawm kev sau ntawv, txawm hais tias lawv tau txais ntau yam kev tshaj tawm PR, caw cov neeg tsim khoom thiab cov kws ntaus nkauj txhua hnub. Nws sim kom muaj nws tus kheej txoj kev xav tsis ncaj ncees rau txhua yam. "Peb yeej tsim cov playlists raws li qhov peb xav tias cov neeg mloog yuav nyiam, thiab qhov ntawd tau cuam tshuam hauv cov ntaub ntawv," said Spotify's Doug Ford. Kev poob ntawm cov neeg mloog kev ntseeg siab yuav ua rau muaj kev cuam tshuam loj tsis yog rau cov kev pabcuam zoo li no, tab sis kuj rau cov neeg mloog lawv tus kheej.
Hauv Google Play Music
Google Play Music cov neeg ua haujlwm tseem nyob hauv New York, nyob rau pem kaum ib ntawm Google lub hauv paus chaw haujlwm. Piv rau Spotify, txawm li cas los xij, tsis muaj tsib caug, tab sis tsuas yog nees nkaum. Lawv muaj cov khoom siv hauv pem teb zoo li lwm lub chaw haujlwm Google thiab, zoo li Spotify, lawv siv ntau yam kev pab cuam los pab lawv tswj cov playlists thiab txheeb cais.
Thaum sib tham nrog ib tus kws sau ntawv xov xwm BuzzFeed feem ntau daws cov lus nug ntawm cov npe ntawm cov npe ntawm cov nkauj. "Nws yog txhua yam hais txog tib neeg, lawv tus cwj pwm thiab saj. Playlists raws li lub siab xav thiab hom kev ua ub no uas peb ua tau dhau los ua ntau dua. Tab sis qhov ntawd yog txhua lub tuam txhab suab paj nruag ua, "cov kws saib xyuas pom zoo. Qhov no kuj tau ua pov thawj los ntawm qhov tseeb tias peb ntawm kaum nrov tshaj plaws playlists ntawm Spotify tsis muaj qhov qhia txog yam lawv yog dab tsi.
Raws li lawv, yog tias tib neeg twb paub ua ntej tias nws yog hom dab tsi, piv txwv li pob zeb, hlau, hip hop, rap, pop thiab lwm yam, ces lawv twb tau hloov kho thiab tsim kev xav hauv kev nkag siab ntawm cov suab paj nruag zoo li cas. daim ntawv teev npe yuav rov hais dua rau lawv tej zaum tos. Vim li no, lawv yuav hla tag nrho cov nkauj thiab xaiv tsuas yog cov uas lawv paub los ntawm lub npe. Raws li cov neeg ua haujlwm, nws yog qhov zoo dua kom tsis txhob muaj txoj cai no txij thaum pib thiab nyiam lub npe playlists raws li kev xav, piv txwv li.
“Nws zoo ib yam li cov paib txoj kev. Ua tsaug rau qhov raug sau npe ntawm cov playlists, tib neeg tuaj yeem taug kev zoo dua hauv dej nyab ntawm ntau lab ntawm cov nkauj. Hauv luv luv, cov neeg mloog tsis paub yuav nrhiav dab tsi txog thaum koj qhia lawv, "Jessica Suarez, tus kws saib xyuas hnub nyoog 35 xyoo los ntawm Google ntxiv.
Hauv Apple Music
Apple Music lub tsev hauv paus nyob hauv Culver City, Los Angeles, qhov chaw Beats Electronics 'lub hauv paus nyob yav dhau los. Nrog ntau tshaj li ib puas tus neeg ua hauj lwm hauv lub tsev los tsim playlists, nws yog ib pawg loj tshaj plaws ntawm cov neeg saib xyuas suab paj nruag. Apple kuj tau pioneer lub tswv yim ntawm kev tsim playlists los ntawm cov neeg tiag tiag ua tsaug rau Beats.
"Peb tsis yog hais txog kev xav txog peb cov kev xav thiab tus kheej lub suab paj nruag saj rau lwm tus neeg. Peb xav txog peb tus kheej ntau dua li cov kws saib xyuas cov catalog, xaiv cov suab paj nruag zoo, "hais tias Indie Editor-in-Chief Scott Plagenhoef. Raws li nws, lub ntsiab lus yog nrhiav cov neeg ua yeeb yam uas yuav muaj kev cuam tshuam rau cov neeg mloog thiab ua rau lawv tsaug zog, piv txwv li, qee qhov kev xav. Thaum kawg, koj yuav nyiam cov nkauj lossis ntxub lawv.
Apple Music qhov riam phom loj tshaj plaws yog cov pab pawg kws tshaj lij uas lwm cov kev pabcuam tsis muaj. “Music yog tus kheej heev. Txhua leej txhua tus nyiam ib yam dab tsi txawv, thiab peb tsis xav ua haujlwm hauv cov style uas yog tias koj nyiam Fleet Foxes, koj yuav tsum nyiam Mumford & Cov Tub," hais txog Plagenhoef.
Apple, tsis zoo li lwm lub tuam txhab suab paj nruag, tsis qhia nws cov ntaub ntawv, yog li nws tsis yooj yim sua kom paub seb cov playlists zoo li cas los yog cov ntaub ntawv tob dua txog cov neeg siv. Apple, ntawm qhov tod tes, yog thawj koom ruam ntawm Beats 1 nyob xov tooj cua, tuav los ntawm cov kws ua yeeb yam paub zoo thiab DJs. Ntau tus kws ntaus suab paj nruag thiab pab pawg tau hloov pauv hauv lub studio txhua lub lim tiam.
Apple kuj tau ua tiav tag nrho thiab rov tsim nws daim ntawv thov hauv iOS 10. Cov neeg siv tam sim no tuaj yeem siv daim ntawv teev npe hloov tshiab tsis tu ncua uas haum rau ib tus neeg siv, lub npe hu ua Discovery Mix, uas zoo ib yam li cov neeg siv twb paub los ntawm Spotify thiab dab tsi. yog nrov heev. Hauv Apple Music tshiab, koj tuaj yeem pom cov npe tshiab txhua hnub, uas yog, xaiv rau hnub Monday, Tuesday, Wednesday thiab lwm yam. Playlists tsim los ntawm curators kuj raug cais, yog li cov tib neeg muaj lub ntsiab lus meej ntawm seb cov npe tau tsim los ntawm lub computer lossis ib tus neeg tshwj xeeb.
Txawm li cas los xij, Apple yeej tsis yog tib tus ib txwm mus tom ntej hauv daim teb no. Qhov no yog, tom qab tag nrho, meej los ntawm cov lus hais saum toj no, thaum txhua qhov kev pabcuam streaming ua haujlwm ntawm cov playlists tsim rau txhua tus mloog, sib nrug ntawm Apple Music, tshwj xeeb tshaj yog hauv Spotify thiab Google Play Music. Tsuas yog lub hlis thiab xyoo tom ntej no yuav qhia tias leej twg yuav tswj hwm kom haum rau cov neeg siv ntau tshaj plaws thiab muab lawv qhov kev paub ua suab paj nruag zoo tshaj plaws. Nws yog qhov ua tau tias lawv yuav ua lawv txoj haujlwm thiab nce nrov tshwj xeeb albums...
Kuv xav paub ntau ntxiv txog Apple Music tshiab, tab sis kuv muaj qhov tsis zoo uas muaj lub iPhone qub thiab kuv tsis tuaj yeem tau txais iOS 10 nyob ntawd. Puas muaj leej twg paub tias tsuas yog yuav muaj qhov hloov tshiab rau daim ntawv thov Music rau cuaj tus laus, qhov twg tus qauv AM tshiab yuav yog? Thiab tib yam ntawm Mac, vim tias Mac mini twb ua haujlwm rau kuv rau ib xyoos :) Ua tsaug.
Nws yog qhov tseeb tias Apple tej zaum tsis tau tham txog nws nyob qhov twg, tab sis kuv xav tias UI tshiab yuav muaj kev cuam tshuam hauv Apple Music (tej zaum me ntsis tom qab) ntawm cov txheej txheem qub thiab. Nws ua rau tsis muaj txiaj ntsig rau nws tsis yog.
Yuav ua li cas kuv paub nyob rau hauv apple music uas playlists yog los ntawm cov neeg thiab uas tsis yog, ua tsaug rau cov lus teb.