Tomas Chlebek "Nws nyuaj rau hais tias lub tsev lossis lub roob av zoo nkauj dua," hais tias tus luag nyav Tim Cook, sawv hauv nruab nrab ntawm Campus 2 tab tom tsim.
Tom qab ntawd tag nrho cov av excavated yuav raug siv los cog xya txhiab tsob ntoo nyob ib ncig ntawm Apple lub tsev hauv paus tshiab. Nws txoj kev tsim kho tau raug tsa los ntawm Steve Jobs hauv 2009 thiab nws cov tsos yog tsim los ntawm tus kws kes duab vajtse Norman Foster. Lub tsev yuav tsum ua kom tiav tom qab xyoo no thiab yuav dhau los ua lub tsev tshiab ntawm kaum peb txhiab tus neeg ua haujlwm Apple.
Raws li Cov Haujlwm tau piav qhia nws lub zeem muag rau Foster hauv kev hu xov tooj, nws nco qab tias loj hlob hauv cov hav zoov citrus ntawm North Carolina thiab tom qab ntawd taug kev hauv chav tsev ntawm Stanford University. Thaum tsim lub tsev, Foster yuav tsum tau coj mus rau hauv tus account Pixar lub ntsiab lub tsev tsim los ntawm Cov Haujlwm kom nws qhov chaw yuav txhawb kev sib koom tes.
Yog li, Campus 2 muaj cov duab ntawm ib qho annulus, thaum lub sijhawm dhau los uas ntau tus neeg ua haujlwm sib txawv tuaj yeem ntsib los ntawm lub sijhawm. "Lub panes ntawm iav ntev heev thiab pob tshab uas koj tsis xav tias zoo li muaj phab ntsa ntawm koj thiab cov toj roob hauv pes ib puag ncig," nws hais Foster hauv kev sib tham nrog Apple tus thawj coj Tim Cook thiab tus tsim qauv Jony Ive rau cov ntawv xov xwm zam Vogue.
Tus kws tsim vaj tsev tshiab ntawm lub tsev kawm ntawv tshiab piv lub tsev rau Apple cov khoom, uas ntawm ib sab muaj lub luag haujlwm meej, tab sis tib lub sijhawm abstractly muaj nyob rau lawv tus kheej. Hauv cov ntsiab lus no, Tim Cook piv Apple rau kev zam. "Kev tsim qauv yog qhov tseem ceeb hauv qhov peb ua, ib yam li hauv kev zam," nws hais.
Jony Ive, Apple tus thawj tsim qauv thiab tej zaum yog tus neeg uas tau muaj kev cuam tshuam loj tshaj plaws ntawm nws cov khoom hauv nees nkaum xyoo dhau los, kuj pom kev sib raug zoo ntawm lub ntiaj teb ntawm cov thev naus laus zis raws li qhia los ntawm Apple thiab zam. Nws taw qhia tias yuav kaw Apple Watch li cas rau nws lub dab teg thiab khau Clarks rau nws ko taw. "Technology yog thaum kawg pib ua kom ib yam dab tsi uas tau npau suav ntawm lub tuam txhab no txij li thaum nws pib - ua kom technology tus kheej. Yog li tus kheej uas koj tuaj yeem hnav nws ntawm koj tus kheej. "
Qhov pom tseeb tshaj plaws ntawm Apple cov khoom lag luam thiab cov khoom siv zam yog qhov tseeb Watch. Tias yog vim li cas Apple tau tsim kev koom tes nrog lub zam atelier thawj zaug hauv nws keeb kwm tag nrho. Nws qhov tshwm sim yog Apple Watch Hermès collection, uas sib txuas cov hlau thiab iav ntawm lub cev saib nrog cov tawv tes tiav ntawm cov hlua. Raws li Ive, Hermès Apple Watch yog "qhov tshwm sim ntawm kev txiav txim siab los tsim ib yam dab tsi ua ke ntawm ob lub tuam txhab uas zoo sib xws hauv tus cwj pwm thiab lub tswv yim."
Thaum kawg ntawm tsab xov xwm Vogue Ive lub ntsiab lus nthuav dav ntawm kev sib raug zoo ntawm kev ua haujlwm thev naus laus zis thiab kev zoo nkauj tau hais tias: "ob txhais tes thiab tshuab tuaj yeem tsim cov khoom nrog kev saib xyuas zoo thiab tsis muaj nws. Tab sis nws yog ib qho tseem ceeb uas yuav tsum nco ntsoov tias qhov uas ib zaug pom tau tias yog cov thev naus laus zis tshaj plaws yuav dhau los ua kev lig kev cai. Muaj ib lub sij hawm uas txawm tias rab koob hlau yuav zoo li ib yam dab tsi uas xav tsis thoob thiab qhov tshiab. "
Txoj hauv kev no yog txuas nrog Manus x Machina qhia, uas yuav raug teeb tsa los ntawm Costume Institute ntawm Metropolitan Museum of Art hauv New York thaum lub Tsib Hlis xyoo no. Apple yog ib tus neeg txhawb nqa ntawm qhov yeeb yam, thiab Jony Ive yuav yog ib tus neeg hais lus tseem ceeb ntawm lub rooj sib tham qhib.
