Kaw ad

Nyob zoo cov neeg nyeem, Jablíčkář yog ib zaug ntxiv tshwj xeeb rau koj coj lwm tus qauv los ntawm yav tom ntej biography Steve Jobs, uas yuav tsum luam tawm nyob rau hauv Czech koom pheej ntawm 15 Kaum ib hlis 11. Tam sim no koj muaj peev xwm tsis tsuas pre-order, tab sis nyeem kev sib koom tes ntawm Cov Haujlwm thiab Bono. Peb txuas ntxiv nrog tshooj 31.

Peb qhia rau tus nyeem ntawv tias cov ntawv no yog luv luv thiab tsis tau ua tiav cov lus pov thawj.

Steve Jobs thiab Bono

U2 frontman Bono yeej ib txwm yog ib tug zoo qhuas ntawm Apple lub lag luam prowess. Nws cov pab pawg Dublin yog qhov zoo tshaj plaws hauv ntiaj teb, tab sis xyoo 2004, tom qab yuav luag peb caug xyoo ntawm kev ua si ua ke, lawv tau txiav txim siab los kho lawv cov duab. Nws tau tso tawm ib qho tshiab album nrog ib txoj kev uas ua tus ntaus suab paj nruag The Edge tau tshaj tawm tias yog "niam ntawm tag nrho cov suab paj nruag". Paub tias nws yuav xav tau kev pab, Bono txiav txim siab hu rau Txoj Haujlwm.

"Kuv xav tau ib qho tshwj xeeb los ntawm Apple," Bono hais. “Peb muaj ib txoj kab hu ua kiv tauv hau, uas qhia txog qhov kev txhoj puab heev guitar riff uas kuv paub yuav yog qhov txaus ntshai, tab sis tsuas yog tib neeg hnov ​​​​nws ntau zaus." Nws txhawj xeeb tias lub sijhawm ntawm kev tshaj tawm xov tooj cua tau dhau mus. Yog li ntawd, nws tau mus xyuas Cov Haujlwm ntawm nws lub tsev hauv Palo Alto, taug kev hauv lub vaj ua ke, thiab tuaj yeem pom zoo txawv txawv. Tau ntau xyoo, U2 tau tso tseg txog nees nkaum-peb lab nyiaj hauv kev tshaj tawm. Thiab Bono tam sim no xav kom Cov Haujlwm siv lawv cov nkauj hauv kev lag luam iPod dawb - lossis tsawg kawg yog ib feem ntawm kev yeej-yeej deal. "Lawv tsis tau ua ib qho kev tshaj tawm ua ntej," Jobs hais. "Tab sis lawv tau poob ntau rau kev rub tawm tsis raug cai, lawv nyiam peb lub khw iTunes thiab xav tias peb tuaj yeem pab lawv nrhiav txoj hauv kev kom ncav cuag cov neeg hluas."

Bono xav kom qhov kev tshaj tawm tsis yog tsuas yog cov nkauj xwb, tab sis cov pab pawg thiab. Lwm tus thawj coj yuav tau dhia ntawm lub sijhawm kom muaj U2 hauv kev tshaj tawm dawb, tab sis Cov Haujlwm tau tuav rov qab rau tam sim no. Apple tsis muaj cov neeg muaj npe nrov hauv lawv cov tshaj tawm, tsuas yog silhouettes. (Lub Bob Dylan ad tsis muaj nyob rau thaum ntawd.) "Koj tau txais silhouettes ntawm cov kiv cua," Bono hais tias, "Yog li cas yog tias cov kauj ruam tom ntej yog kom muaj silhouettes ntawm cov kws ntaus suab paj nruag?" Cov hauj lwm teb tias nws yog ib lub tswv yim tsim nyog xav txog. Bono tshuav Txoj Haujlwm ib daim qauv ntawm qhov tsis tau tso tawm album Yuav Ua Li Cas Dismantle Atomic Bombmus mloog lawv. Bono hais tias "Nws tsuas yog ib tus neeg sab nraud ntawm pawg uas muaj lawv."

Ib qho kev sib tham tau ua raws. Cov hauj lwm tau ntsib nrog Jimmy Iovine, uas nws lub tuam txhab Interscope faib U2 lub suab paj nruag, ntawm nws lub tsev hauv Los Angeles 'Holmby Hills cov zej zog. Tus Edge thiab U2 tus thawj coj Paul McGuiness kuj tau nyob hauv lub rooj sib tham. Lwm lub rooj sib tham tau tshwm sim hauv Jobs chav ua noj. Ntawm no, McGuiness tau sau cia rau hauv nws phau ntawv teev npe cov ntsiab lus ntawm kev pom zoo yav tom ntej. U2 yuav tshwm sim hauv kev tshaj tawm, thiab rov qab Apple yuav nquag txhawb lawv cov nkauj los ntawm ntau txoj kev, los ntawm cov ntawv tshaj tawm mus rau nplooj ntawv tseem ceeb iTunes. Cov pab pawg yuav tsis tau txais kev them nyiaj ncaj qha, tab sis yuav tau txais nyiaj los ntawm kev muag khoom tshwj xeeb U2 iPod series. Bono, zoo li Lack, tau ntseeg tias U2 yuav tsum tau txais nyiaj rau txhua lub iPod muag, tab sis thaum kawg nws tau tswj hwm qhov kev thov no tsawg kawg ib nrab. "Bono thiab kuv thov Steve kom peb ua ib tug dub," Iovine nco qab. "Nws tsis yog kev txhawb nqa kev lag luam, nws yog kev pom zoo rau cov txiaj ntsig ntawm ob lub npe."

"Peb xav tau peb tus kheej iPod, ib yam dab tsi txawv ntawm lwm tus dawb," Bono hais. "Peb xav tau dub, tab sis Steve hais tias, 'Peb tau sim txhua yam xim ua tau, tab sis tsis muaj leej twg ua haujlwm tsuas yog dawb xwb.' Tab sis lwm zaus nws tau qhia peb tus qauv dub thiab nws saib zoo heev. "

Qhov kev tshaj tawm hloov pauv lub zog txhaj tshuaj ntawm cov neeg ua haujlwm tsis pom kev nrog cov silhouettes li niaj zaus ntawm tus poj niam seev cev nrog iPod headphones hauv nws pob ntseg. Qhov chaw twb tau yees duab hauv London, tab sis U2 qhov kev cog lus nrog Apple tseem tsis tau kaw. Cov hauj lwm tsis nyiam lub tswv yim ntawm lub iPod tshwj xeeb dub, ntxiv rau, tus nqi ntawm cov nuj nqis thiab cov nyiaj tau los ntawm kev nce qib tseem tsis tau pom zoo. Cov hauj lwm hu ua James Vincent, uas yog tus saib xyuas kev ua haujlwm ntawm kev tshaj tawm ntawm lub chaw haujlwm tshaj tawm, thiab hais kom nws tso tseg txhua yam. Nws tau hais tias "Tej zaum nws yuav tsis tuaj txog dab tsi thaum kawg," nws hais. "Lawv tsis paub tias peb muab nqi npaum li cas rau lawv. Tag nrho mus rau ntuj txiag teb tsaus. Cia peb ua lwm qhov kev tshaj tawm. " Vincent, tus kiv cua U2 ntev, paub tias qhov kev tshaj tawm yuav ua tau zoo npaum li cas rau ob pawg thiab Apple, thiab thov kom Jobs hu Bono ib zaug ntxiv kom sim txheeb tawm. Yog li ntawd, Jobs tau muab nws tus xov tooj rau Bono. Vincent ntes tau nrog tus neeg hu nkauj hauv nws chav ua noj Dublin.

"Kuv tsis xav tias nws yuav ua haujlwm," Bono hais rau Vincent. "Lub band zoo li tsis nyiam nws." Vincent nug seb qhov teeb meem yog dab tsi. "Thaum peb tseem yog tub hluas, peb hais tias peb yuav tsis fuck," Bono teb. Vincent, txawm hais tias nws tsis yog neeg txawv teb chaws rau pob zeb slang, nug Bono raws nraim nws txhais li cas. Bono piav qhia tias "Peb yuav tsis ua dab tsi rau cov nyiaj xwb," "Peb mob siab rau cov kiv cua. Thiab peb xav tias peb yuav rubbed lawv lub nroog Yeiuxalees yog tias peb ua yeeb yam hauv kev lag luam. Peb tsis xav ua li ntawd. Kuv thov txim peb nkim koj lub sijhawm.'

Vincent nug nws tias Apple yuav ua li cas ntxiv kom nws tshwm sim. Bono hais tias "Peb muab rau koj qhov tseem ceeb tshaj plaws uas peb muaj - peb lub suab paj nruag," Bono hais. "Thiab koj muab dab tsi rau peb ntawm daim ntawv? Kev tshaj tawm. Tab sis peb cov kiv cua yuav xav tias nws yog kev tshaj tawm rau koj. Peb xav tau ib yam dab tsi ntxiv. " Vincent tsis paub tias theem twg ntawm kev sib tham tau mus txog rau qhov tshwj xeeb U2 version ntawm iPod thiab cov nuj nqis, yog li nws txiav txim siab twv txiaj rau nws. "Qhov no yog qhov tseem ceeb tshaj plaws uas peb tuaj yeem muab rau koj," nws hais rau Bon. Bono tau thawb qhov no txij li thaum nws thawj zaug ntsib Jobs, yog li nws tau coj nws. "Qhov ntawd zoo heev, tab sis koj yuav tsum qhia rau kuv paub yog tias peb yuav ua tiag tiag."

Vincent tam sim ntawd hu rau Jony Ive, lwm tus kiv cua U2 loj (nws xub pom lawv hauv kev hais kwv txhiaj hauv Newcastle xyoo 1983) thiab piav qhia qhov xwm txheej rau nws. Ive tau hais tias nws twb ua si nrog tus tsim ntawm lub iPod dub nrog lub log liab tswj raws li kev xav los ntawm Bono kom phim cov xim ntawm lub npog album. Yuav Ua Li Cas Dismantle Atomic Bomb. Vincent hu ua Jobs thiab hais tias nws xa Ive mus rau Dublin los qhia cov qhab tias iPod dub thiab liab yuav zoo li cas. Cov hauj lwm pom zoo. Vincent hu Bono rov qab thiab nug nws seb nws puas paub Jony Ive. Nws tsis paub tias ob leeg twb tau ntsib thiab qhuas ib leeg. "Kuv puas paub Jony Ive?" Bono luag. “Kuv hlub tus tub ntawd. Kuv haus cov dej uas nws da dej.'

"Hwj chim," Vincent teb. "Tab sis yuav ua li cas yog tias nws tuaj xyuas koj thiab qhia koj tias koj lub iPod zoo li cas?"

"Ok, Kuv mam li tuaj tos nws hauv kuv Maserati," Bono teb. “Nws yuav nrog kuv nyob. Peb yuav tawm mus ua ke thiab noj mov zoo ua ke.'

Hnub tom qab, thaum Ive mus rau Dublin, Vincent yuav tsum tau ua haujlwm rau Txoj Haujlwm, uas rov pib xav txog txhua yam. "Kuv tsis paub yog tias peb ua tau zoo," nws hais. "Peb yuav tsis ua rau lwm tus neeg." Nws tau txhawj xeeb txog kev teeb tsa ua ntej rau lwm tus kws ua yeeb yam uas tseem yuav xav tau nyiaj rau txhua lub iPod muag. Vincent tau lees paub nws tias daim ntawv cog lus nrog U2 yuav yog qhov tshwj xeeb.

"Jony tuaj rau Dublin thiab kuv muab nws tso rau hauv kuv lub tsev qhua. Nws yog qhov chaw nyob ntsiag to ntawm txoj kev taug kev, saib lub hiav txwv, "Bono nco qab. "Nws tau qhia kuv lub iPod zoo nkauj no nrog lub log liab thiab kuv hais tias, OK, cia peb ua nws." Thiab lawv tau mus rau ib lub tsev noj mov hauv zos ua haujlwm tawm qee cov ntsiab lus thiab tom qab ntawd hu rau Cov Haujlwm hauv Cupertino nug seb nws puas yuav pom zoo. Cov hauj lwm sib cav ib ntus txog cov duab ntawm qee qhov kev npaj thiab kev tsim, uas ua rau muaj kev txaus siab rau Bono. Nws tau hais tias "Nws yog qhov xav tsis thoob li cas tus thawj coj saib xyuas mob siab rau cov ntsiab lus no," nws hais. Thaum txhua yam pom zoo, Bono thiab Ive tau mus haus nws. Ob leeg nyob hauv tsev hauv pub. Tom qab ob peb pints, lawv txiav txim siab hu Vincent hauv California. Nws tsis nyob hauv tsev, yog li Bono tau tso nws cov lus ntawm nws lub tshuab teb - ib qho uas Vincent yuav tsis rho tawm. "Bubbly Dublin ntawm no, peb zaum ntawm no nrog koj tus phooj ywg Jony," Bono quaj. "Peb tau haus ob peb khob thiab peb txaus siab rau peb lub iPod zoo nkauj, Kuv tsis tuaj yeem ntseeg tias nws muaj tiag thiab kuv tuav nws hauv kuv txhais tes. Ua tsaug!”

Cov hauj lwm tau xauj tsev ua yeeb yam hauv San José los ua kev zoo siab rau lub lag luam tshiab thiab tshwj xeeb tsab iPod. Nws tau koom nrog rau theem ntawm The Edge thiab Bono. Muag 840 cov ntaub ntawv nyob rau hauv thawj lub lim tiam, lub album tam sim ntawd topped cov kab kos Billboard. Bono tau hais hauv xov xwm tias nws tua qhov kev tshaj tawm tsis muaj nuj nqis vim tias "U2 ua nyiaj ntau los ntawm kev tshaj tawm raws li Apple". Jimmy Iovine ntxiv tias nws tseem yuav pab pawg "kom ze rau cov neeg tuaj saib hluas dua".

Nws yog ib qho tsim nyog sau cia tias kev sib txuas nrog lub computer thiab cov chaw tsim khoom siv hluav taws xob tau pab cov pob zeb ua rau cov tub ntxhais hluas nyiam mloog. Bono tom qab hais tias tsis yog txhua qhov kev cog lus nrog lub tuam txhab loj yog kev cog lus nrog dab ntxwg nyoog. "Ua tib zoo saib nws," nws hais rau Greg Knot, tus kws tshuaj xyuas suab paj nruag los ntawm Chicago Tribune. "Dab ntxwg nyoog' ntawm no yog ib pawg ntawm cov neeg muaj tswv yim, cov neeg muaj tswv yim ntau dua li cov neeg ntaus pob. Thiab lawv tus thawj coj yog Steve Jobs. Ua ke, cov neeg no tau tsim cov khoom siv kos duab zoo nkauj tshaj plaws hauv cov suab paj nruag kab lis kev cai txij li hnub ntawm hluav taws xob guitar. Nws yog iPod. Lub luag haujlwm ntawm kev kos duab yog los tawm tsam kev phem. "

Xyoo 2006, Bono tau txais Txoj Haujlwm los koom tes dua. Lub sij hawm no nws yog lub Product Red phiaj los nqis tes, lub hom phiaj yog los nrhiav nyiaj rau cov neeg uas muaj kev mob AIDS thiab nthuav tawm kev paub txog cov pej xeem txog kev tawm tsam tus kab mob no hauv Africa. Cov hauj lwm tsis yog ib tug neeg pab nyiaj zoo thiab yeej tsis txaus siab rau kev siab hlub. Tab sis nws txiav txim siab muab ib qho tshwj xeeb liab iPod rau Bono txoj kev sib tw. Txawm li cas los xij, nws tsis tau ua cov kauj ruam no nrog kev siab dawb huv. Piv txwv li, nws tsis nyiam qhov tseeb tias lub npe Apple yuav tsum tshwm sim hauv cov kab ke ntawm ib sab ntawm lo lus hauv kev sib tw. LIAB (liab) hauv superscript – (APPLE)LIAB. "Kuv tsis xav bracket Apple," nws tshaj tawm txhob txwm tshaj tawm. Thiab Bono tau yaum nws: "Tab sis Steve, qhov no yog qhov peb qhia txog kev sib koom ua ke hauv qhov xwm txheej no." Ces lawv pom zoo pw saum nws. Thaum kawg, txoj hauv kev, Txoj Haujlwm tau tso tseg. Bono tuaj yeem ua qhov nws xav tau hauv kev tshaj tawm, tab sis Txoj Haujlwm yuav tsis tso Apple lub npe rau hauv kab lus ntawm ib qho ntawm nws cov khoom lossis hauv ib qho ntawm nws lub khw. Ntawm lub iPod yog inscription (PRODUCT)LIAB, tsis yog (APPLE)LIAB.

"Steve tuaj yeem raug rho tawm haujlwm," Bono hais tias, "tab sis lub sijhawm ntawd tau coj peb los ze dua, vim tias koj tsis ntsib ntau tus neeg hauv lub neej uas koj tuaj yeem muaj kev sib tham zoo li no. Nws tawv ncauj heev, nws muaj nws tus kheej xav txog txhua yam. Txhua zaus kuv tham nrog nws tom qab ib qho ntawm peb concerts, nws muaj kev xav txog nws. " Ib lub caij so hauv xyoo 2008, Cov Haujlwm tau xauj lub yacht thiab docked nws nyob ze Bono lub tsev. Lawv tau noj mov ua ke thiab Bono ntaus cov nkauj uas nws thiab pab pawg tab tom npaj rau qhov yuav los tom ntej album Tsis Muaj Kab Hauv Qab Hau. Txawm tias muaj kev sib raug zoo, Txoj Haujlwm tsis tau hnav cov ntaub so ntswg. Lawv tau sim pom zoo rau kev tshaj tawm ntxiv thiab ib tsab xov xwm tshwj xeeb ntawm zaj nkauj Nkag Mus Rau Koj Lub Nkoj, tab sis lawv tsis tuaj yeem pom zoo. Thaum Bono raug mob nws nraub qaum nyob rau hauv 2010 thiab yuav tsum tau tshem tawm ib ncig, Powell xa nws ib tug tshwj xeeb khoom plig pob uas muaj ib tug DVD ntawm comedy duo Flight of the Conchords, ib phau ntawv Mozart's Brain thiab Fighter Pilot, zib mu los ntawm nws muv thiab mob reliever cream. Cov hauj lwm tau txuas nws cov lus rau cov khoom kawg: "Pain Cream - Kuv nyiam cov khoom no."

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