Amaya Toman Tej zaum koj yuav nyuaj rau nrhiav ib tus neeg uas tsis paub lub cim kev lag luam 1984 txhawb nqa Apple thawj Macintosh. Kev tshaj tawm nws tus kheej yog qhov tseeb tias yuav tsum tau etched tam sim ntawd hauv lub cim xeeb ntawm txhua tus neeg uas pom nws. Tam sim no, ua tsaug rau copywriter Steve Hayden, peb muaj lub sijhawm zoo los saib cov thawj zaj dab neeg rau cov lus tshaj tawm.
Lub storyboard muaj ib tug series ntawm drawings uas muaj lub luag hauj lwm ntawm kev tsim lub tswv yim tseeb tshaj plaws ntawm cov phiaj xwm advertising chaw. Cov txheej txheem no yog thawj zaug siv los ntawm Disney hauv 300 xyoo dhau los, niaj hnub storyboards yog ib feem ntawm yuav luag txhua qhov kev ua yeeb yaj kiab, pib nrog ob peb vib nas this ntawm kev lag luam thiab xaus nrog cov duab ntev. Ib zaj dab neeg tuaj yeem suav nrog qhov yooj yim nrog rau cov duab kos kom ntxaws heev uas ntes qhov tseem ceeb ntawm daim duab kawg.
Lub rooj sib tham zaj dab neeg rau xyoo 1984 muaj tag nrho ntawm 14 xim kos duab thiab ib qho kawg, uas qhia txog qhov kawg ntawm qhov chaw. Cov duab daws teeb meem tsawg tshaj tawm los ntawm lub vev xaib ua lag ua luam Insider raws li ib feem ntawm qhov trailer rau lub podcast tuav los ntawm Steve Hayden.
Tau qhov twg los: Business Insider / Steve Hayden
Kev tshaj tawm xyoo 1984 tau sau tsis tiav hauv keeb kwm. Tab sis nws tsis txaus thiab nws tsis tas yuav pom qhov kaj ntawm hnub tag nrho. Tej zaum tsuas yog tib neeg ntawm Apple uas txaus siab rau lub tswv yim ntawm qhov chaw yog Steve Jobs thiab John Sculley. Apple's board of directors reacted rejected the ad. Tab sis Jobs thiab Sculley ntseeg lub tswv yim tag nrho. Lawv txawm them rau cuaj caum vib nas this ntawm airtime thaum lub sij hawm lub Super Bowl, uas yog ib txwm saib los ntawm yuav luag tag nrho cov ntawm America. Kev tshaj tawm tau tshaj tawm thoob tebchaws ib zaug, tab sis nws tau tshaj tawm los ntawm ntau lub chaw nres tsheb hauv zos thiab tau txais kev tsis txawj tuag nrog kev nthuav dav hauv Is Taws Nem.
