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Yog tias koj saib ntau tshaj ib yam khoom uas tawm ntawm Braun cov kev cob qhia hauv ib nrab xyoo dhau los, koj yuav pom tias Apple cov neeg tsim khoom feem ntau tau txais kev tshoov siab tseem ceeb ntawm no. Txawm li cas los xij, Dieter Rams, tus tsim qauv legendary ntawm German hom, tsis muaj teeb meem nrog qhov no. Ntawm qhov tsis sib xws, nws siv cov khoom apples raws li kev qhuas.

Los ntawm 1961 txog 1995, tam sim no yim caum-ob-xyoo-laus Dieter Rams yog tus thawj coj ntawm kev tsim qauv ntawm Braun, thiab peb tuaj yeem ua kom ntau dua lossis tsawg dua, saib daim ntawv ntawm nws cov xov tooj cua, daim kab xev lossis lub tshuab xam zauv. saib hauv cov khoom Apple niaj hnub no lossis tsis ntev los no. Hauv kev xam phaj rau Fast tuam txhab txawm tias Rams nws tshaj tawm, tias nws yuav tsis xav ua tus tsim qauv dua, tab sis nws tseem nyiam Apple txoj haujlwm.

"Nws yuav zoo li ib qho ntawm Apple cov khoom," Rams hais thaum nug seb lub khoos phis tawj yuav zoo li cas yog tias nws tau muab txoj haujlwm tsim nws. "Nyob hauv ntau phau ntawv xov xwm lossis hauv Is Taws Nem, tib neeg piv cov khoom Apple rau yam kuv tau tsim, rau qhov no lossis lub xov tooj cua transistor los ntawm 1965 lossis 1955.

"Aesthetically, Kuv xav tias lawv tus qauv tsim tau zoo. Kuv tsis xav tias nws yog imitation. Kuv qhuas nws, "hais Rams, uas tau kov yuav luag txhua qhov chaw ua tau thaum nws lub neej tsim. Nyob rau tib lub sijhawm, nws tau kawm architecture thiab tau qhia txog kev tsim qauv tsuas yog los ntawm kev tshaj tawm ntawm Braun, uas nws cov phooj ywg tau thawb nws ua.

Tab sis thaum kawg, nws feem ntau siv architecture los kos nws cov khoom lag luam iconic. "Hauv kev tsim qauv, txhua yam yuav tsum tau meej ua ntej. Koj yuav tsum tau ua tib zoo xav ua ntej txog qhov koj tab tom ua thiab koj yuav ua li cas, vim hais tias hauv kev tsim vaj tsev thiab kev tsim kho vaj tse nws raug nqi ntau dua los hloov cov khoom tom qab dua li yog tias koj xav tias lawv zoo dua ua ntej. Kuv kawm ntau yam los ntawm architecture, "Rams nco qab

Cov haiv neeg ntawm Wiesbaden tsis muaj zog heev hauv lub ntiaj teb ntawm kev tsim. Nws twb muaj ob peb lub luag haujlwm nkaus xwb hauv thaj chaw ntawm rooj tog, tab sis lwm yam yog thab nws. Zoo li Apple, nws txaus siab rau kev tiv thaiv ib puag ncig, uas cov tsim qauv kuj tuaj yeem ntsib nrog.

"Kuv npau taws tias tsis muaj qhov tshwm sim ntawm no ntxiv txog kev tsim thiab ib puag ncig. Piv txwv li, kuv xav tias lub hnub ci tshuab yuav tsum muaj kev sib koom ua ke ntau dua rau hauv architecture. Nyob rau hauv lub neej yav tom ntej, peb xav tau lub zog tauj dua tshiab, uas yuav tsum tau muab tso rau hauv cov tsev tam sim no thiab pom ntau dua hauv cov tshiab. Peb yog cov qhua hauv ntiaj teb no thiab peb yuav tsum ua ntau ntxiv kom lawv noj qab nyob zoo, "Rams ntxiv.

Koj tuaj yeem pom qhov kev sib tham ua tiav nrog tus kws tsim qauv Braun nto moo ntawm no.

Yees duab: Rene SpitzMarkus Spiering
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