Vim li cas Apple tsis siv lub cim "i" hauv nws cov npe khoom tshiab?

Thaum koj xav txog Apple cov khoom lag luam, thawj yam uas yuav los rau hauv siab yog iPhone, lossis iPad, iPod, lossis ntawm chav kawm iMac. Ua tsaug rau lub cim "i", qhov kev txheeb xyuas ntawm cov khoom siv no tsis muaj tseeb. Tab sis koj puas tau pom tias daim ntawv no maj mam tab sis muaj tseeb pib ploj ntawm cov khoom tshiab? Apple Watch, AirPods, HomePod, AirTag - tsis muaj "i" thaum pib ntawm cov khoom tsim. Tab sis yog vim li cas yog li ntawd? Nws tsis yog ib qho yooj yim rebranding, qhov kev hloov pauv yog tshwm sim los ntawm ntau lwm yam, thiab qhov tseem ceeb tshaj plaws, kev cai lij choj lossis teeb meem nyiaj txiag.

Keeb kwm pib nrog lub iMac 

Nws tag nrho tau pib hauv 1998 thaum Apple qhia thawj iMac. Tsis tsuas yog nws tau dhau los ua kev muag khoom loj heev thiab thaum kawg cawm Apple los ntawm qee qhov kev tuag, nws kuj tau pib cov qauv ntawm kev sau cov khoom lag luam nrog tsab ntawv "i", uas Apple siv rau nws cov khoom lag luam zoo tshaj plaws rau xyoo tom ntej. Nws yog qhov funny heev uas Steve Jobs xav hu rau iMac "MacMan" kom txog thaum Ken Segall tawm tsam nws. Thiab tau kawg peb txhua tus ua tsaug rau nws.

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Tom qab txhais tsab ntawv "i", ntau tus neeg yuav xav tias nws txhais tau tias "Kuv" - tab sis qhov no tsis yog qhov tseeb, uas yog, nyob rau hauv rooj plaub ntawm Apple. Lub tuam txhab Apple tau piav qhia qhov no los ntawm kev hais tias "i" kos npe yuav tsum xa mus rau qhov tshwm sim loj hlob ntawm Is Taws Nem. Tib neeg tuaj yeem txuas Is Taws Nem + Macintosh thawj zaug. Tsis tas li ntawd, "Kuv" kuj txhais tau tias lwm yam xws li "tus kheej", "paub" thiab "inspire".

Vim li cas Apple hloov cov npe khoom 

Txawm hais tias tsis muaj lus teb los ntawm Apple, muaj ntau qhov laj thawj vim li cas lub tuam txhab poob lub cim "i". Ua ntej tshaj plaws, cov no yog teeb meem kev cai lij choj. Piv txwv li Apple Watch. Raws li Apple tau piav qhia, nws tsis tuaj yeem hu nws lub smartwatch "iWatch" vim tias lub npe twb tau thov los ntawm peb lwm lub tuam txhab hauv Asmeskas, Europe thiab Tuam Tshoj. Qhov no txhais tau tias Apple yuav tsum tau los nrog lub npe tshiab lossis pheej hmoo rau kev foob thiab them nyiaj ntau lab daus las los siv lub npe.

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Qhov no yog tib yam uas tshwm sim nrog lub iPhone. Thawj "iPhone" tau tso tawm los ntawm Cisco tsuas yog ob peb hnub ua ntej tshaj tawm ntawm Apple lub iPhone. Yuav kom siv tau lub npe iPhone, Apple yuav tsum tau them nyiaj ntau rau Cisco, uas raws li qee qhov kev kwv yees tuaj yeem muaj ntau txog $ 50 lab. Cov teeb meem kev cai lij choj zoo sib xws tau tshwm sim nrog iTV, uas tam sim no peb txhua tus paub tias yog Apple TV.

Lwm qhov laj thawj yog vim li cas ntau lub tuam txhab tau txais txiaj ntsig los ntawm kev siv "i" hauv lawv cov khoom. Tau kawg, Apple tsis muaj tsab ntawv no nyob rau hauv ib txoj kev - txawm hais tias nws tau sim ua lag luam cim tsab ntawv no. Thiab yog li "i" kuj tuaj yeem siv los ntawm lwm lub tuam txhab hauv cov npe ntawm lawv cov khoom.

Apple poob qhov "i" qhov twg los tau 

Lub tswv yim ntawm kev tso tseg "i" tsis tsuas yog siv rau lub tuam txhab cov khoom tshiab. Apple kuj tau pib tshem tawm lub cim "i" hauv feem ntau ntawm nws cov apps. Piv txwv li, iChat hloov mus rau Cov Lus, iPhoto hloov Cov Duab. Tab sis peb tseem muaj iMovie lossis iCloud. Txawm li cas los xij, Apple tuaj yeem tuaj rau hauv cov kauj ruam no txawm tias tom qab kev xav paub tab, vim tias "i" hauv cov npe muab tsis muaj txiaj ntsig. Yog tias nws yuav tsum txhais tau tias "internet" ces nws tsis muaj kev nkag siab siv nws qhov twg nws tsis ncaj ncees. iCloud tseem tuaj yeem yog iCloud, tab sis vim li cas iMovie tseem raug xa mus rau xws li, tsuas yog Apple paub. 

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Lwm lub tuam txhab thev naus laus zis loj xws li Microsoft thiab Google kuj tau hloov lub npe ntawm lawv cov apps nrov. Piv txwv li, Microsoft hloov Windows Store rau Microsoft Store thiab Windows Defender rau Microsoft Defender. Ib yam li ntawd, Google tau hloov los ntawm Android Market thiab Android Them rau Google Play thiab Google Pay, feem. Raws li nrog Apple, qhov no ua rau nws yooj yim pom lub tuam txhab twg muaj cov khoom lag luam, thaum tseem ua rau peb nco txog lub npe nrov.

Puas yuav muaj lwm "i" tuaj? 

Apple tsis zoo li yuav rov qab siv nws txhua lub sijhawm sai sai. Tab sis qhov twg nws twb yog lawm, tej zaum nws yuav nyob. Nws yuav yog qhov tsis tsim nyog los hloov cov npe ntawm ob lub npe khoom nrov tshaj plaws hauv keeb kwm ntawm kev siv tshuab yog tias peb tau tham txog iPhone thiab iPad. Hloov chaw, lub tuam txhab yuav txuas ntxiv siv cov lus xws li "Apple" thiab "Air" hauv nws cov khoom tshiab.

Apple tam sim no siv Cua thaum pib ntawm lub npe los qhia peb tias nws txhais tau tias wireless, zoo li nrog AirPods, AirTags, thiab AirPlay. Nyob rau hauv cov ntaub ntawv ntawm MacBook Cua, daim ntawv lo xav evoke qhov yooj yim portable. Yog li maj mam hais goodbye rau "i". Txawm tias lub tuam txhab tsheb los, nws yuav yog Apple Car thiab tsis yog iCar, tib yam mus rau virtual thiab augmented reality tsom iav thiab lwm yam khoom.