Michal Ždanský Peb tuaj yeem hnov txog lub sijhawm Post-PC los ntawm Steve Jobs hauv xyoo 2007, thaum nws piav txog cov khoom siv xws li iPods thiab lwm cov suab paj nruag ua cov khoom siv uas tsis ua haujlwm rau lub hom phiaj, tab sis tsom rau cov haujlwm tshwj xeeb xws li ntaus suab paj nruag. Nws kuj tau hais tias peb yuav pom ntau thiab ntau dua ntawm cov cuab yeej no nyob rau yav tom ntej. Qhov no yog ua ntej qhov kev taw qhia ntawm iPhone. Nyob rau hauv 2011, thaum nws qhia iCloud, nws rov ua si lub Post-PC daim ntawv nyob rau hauv cov ntsiab lus ntawm huab, uas yuav tsum tau hloov lub "hub" uas lub PC ib txwm sawv cev. Tom qab ntawd, txawm tias Tim Cook tau hu ua tam sim no lub sijhawm Post-PC, thaum cov khoos phis tawj tsis ua haujlwm raws li qhov tseem ceeb ntawm peb lub neej digital thiab tau hloov los ntawm cov khoom siv xws li smartphones thiab ntsiav tshuaj.
Thiab muaj ntau qhov tseeb hauv cov lus ntawd. Ob peb hnub dhau los, lub tuam txhab kws tshuaj ntsuam IDC tau tshaj tawm tsab ntawv tshaj tawm txog kev muag khoom PC thoob ntiaj teb rau lub quarter dhau los, uas tau lees paub tias Post-PC qauv - PC kev muag khoom poob qis dua 14 feem pua thiab sau tseg ib xyoo-rau-xyoo poob ntawm 18,9 feem pua, uas yuav luag ob npaug tawm tsam cov kws tshuaj ntsuam kev cia siab. Kev loj hlob kawg ntawm kev lag luam hauv computer tau sau tseg ib xyoos dhau los hauv thawj peb lub hlis twg ntawm xyoo 2012, txij li thaum ntawd nws tau poob mus tas li rau plaub lub quarters ua ke.
IDC tau tshaj tawm qhov kev kwv yees muag muag ua ntej, uas HP thiab Lenovo coj ob sab saum toj nrog ze li 12 lab PCs muag thiab kwv yees li 15,5% feem. Thaum Lenovo khaws cov lej zoo sib xws los ntawm xyoo tas los, HP pom qhov poob qis dua li peb lub hlis twg. Qhov thib plaub ACER pom qhov poob qis dua nrog kev poob ntau dua 31 feem pua, thaum qhov muag ntawm Dell thib peb poob "tsuas yog" tsawg dua 11 feem pua. Txawm tias nyob rau hauv thib tsib, ASUS tsis ua qhov zoo tshaj plaws: nyob rau hauv lub quarter dhau los, nws tsuas yog muag 4 lab computers, uas yog ib tug 36 feem pua raug txo piv rau xyoo tas los.
Thaum Apple tsis tau nyob rau hauv tsib lub saum toj kawg nkaus hauv kev muag khoom thoob ntiaj teb, Asmeskas kev lag luam zoo li txawv heev. Raws li IDC, Apple tau muag qis dua 1,42 lab lub khoos phis tawj, ua tsaug rau qhov uas nws tau siv kaum feem pua ntawm cov ncuav qab zib thiab txaus rau qhov thib peb tom qab HP thiab Dell, tab sis lawv tsis muaj tus thawj coj loj dua Apple li hauv ntiaj teb. ua lag luam, saib lub rooj. Txawm li cas los xij, Apple tsis kam los ntawm 7,5 feem pua, tsawg kawg raws li IDC cov ntaub ntawv. Ntawm qhov tsis sib xws, tus neeg sib tw soj ntsuam lub tuam txhab Gartner thov tias qhov poob ntawm PC kev muag khoom tsis yog sai heev thiab tias Apple ntawm qhov tsis sib xws tau nce 7,4 feem pua hauv Asmeskas kev lag luam. Hauv ob qho xwm txheej, txawm li cas los xij, cov no tseem yog kev kwv yees, thiab cov lej tiag tiag, tsawg kawg hauv Apple cov ntaub ntawv, yuav raug nthuav tawm tsuas yog thaum cov txiaj ntsig peb lub hlis twg tau tshaj tawm rau lub Plaub Hlis 23.
Raws li IDC, ob yam tseem ceeb yog lub luag haujlwm rau kev poob qis - ib qho ntawm lawv yog qhov uas twb tau hais tseg lawm kev hloov pauv ntawm cov khoos phis tawj qub mus rau cov khoom siv txawb, tshwj xeeb yog ntsiav tshuaj. Qhov thib ob yog qhov pib qeeb ntawm Windows 8, uas, ntawm qhov tsis sib xws, tau xav tias yuav pab txhawb kev loj hlob ntawm cov khoos phis tawj.
Hmoov tsis zoo, ntawm lub sijhawm no, nws yog qhov tseeb tias Windows 8 tsis tsuas yog ua tsis tau zoo los txhawb kev muag khoom PC, tab sis tseem ua rau kev lag luam qeeb. Txawm hais tias qee tus neeg siv khoom txaus siab rau cov ntawv tshiab thiab kov lub peev xwm ntawm Windows 8, qhov hloov pauv hloov pauv hauv cov neeg siv interface, tshem tawm cov ntawv qhia pib paub, thiab cov nqi tau ua rau lub PC tsis zoo rau lwm txoj hauv kev rau cov ntsiav tshuaj thiab lwm yam khoom sib tw. Microsoft yuav tau txiav txim siab nyuaj rau yav tom ntej yog tias nws xav pab txhawb lub khw PC.
- Bob O'Donnell, IDC Program Vice Thawj Tswj Hwm
Lub cannibalization ntawm cov ntsiav tshuaj ntawm classic PCs kuj tau hais los ntawm Tim Cook thaum lub sijhawm tshaj tawm dhau los ntawm cov txiaj ntsig rau lub quarter thib plaub ntawm 2012. Nyob rau hauv nws, kev muag khoom ntawm Macs tau sau tseg ib qho tseem ceeb poob, uas, txawm li cas los xij, yog ib feem los liam rau kev muag khoom qeeb. new iMacs. Txawm li cas los xij, raws li Tim Cook, Apple tsis ntshai: "Yog hais tias peb ntshai cannibalization, lwm tus neeg yuav cannibalize peb. Peb paub tias iPhone yog cannibalizing iPod muag thiab lub iPad yog cannibalizing Mac muag, tab sis qhov ntawd tsis thab peb. " tshaj tawm Apple CEO ib lub hlis twg ntawm ib xyoos dhau los.
