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Apple tus tsim qauv Jony Ive hauv kev xam phaj nrog CNET hais txog tshiab MacBooks Pro thiab hais txog cov txheej txheem uas tau coj mus rau kev tsim ntawm Kov Bar, kov lub bar nrog ntau cov nyees khawm uas hloov cov yuam sij ua haujlwm ib txwm muaj. Ive kuj tau hais tias Apple yeej tsis txwv nws tus kheej hauv txhua txoj hauv kev ntawm txoj kev loj hlob, tab sis tsuas yog hloov pauv loj yog tias qhov tshwm sim zoo dua li tam sim no.

Koj lub tswv yim dab tsi thaum nws los tsim Macs, iPads thiab iPhones? Koj ua li cas rau txhua tus?

Kuv ntseeg tias koj tsis tuaj yeem cais daim ntawv los ntawm cov khoom, los ntawm cov txheej txheem uas tsim cov khoom ntawd. Lawv yuav tsum tau tsim incredibly xav thiab tsis tu ncua. Qhov ntawd txhais tau hais tias koj tsis tuaj yeem tsim los ntawm kev tso cai rau koj ua cov khoom lag luam li cas. Qhov no yog kev sib raug zoo heev.

Peb siv sijhawm ntau los tshawb nrhiav cov ntaub ntawv. Peb tab tom tshawb nrhiav ntau yam khoom sib txawv, tag nrho cov txheej txheem tsim khoom sib txawv. Kuv xav tias koj yuav xav tsis thoob npaum li cas cov lus xaus peb ncav cuag.

Zoo li cas? Koj puas tuaj yeem muab piv txwv rau kuv?

Tsis yog.

Tab sis qhov ntawd yog qhov uas peb tau ua haujlwm ua pab pawg rau 20, 25 xyoo dhau los, thiab qhov no yog qhov piv txwv zoo tshaj plaws. Peb muab cov khoom ntawm txhuas, aluminium alloys uas peb tsim peb tus kheej, rau hauv cov cuab yeej siv tshuab uas tig lawv mus rau ntau qhov chaw ntawm cov rooj plaub uas peb tau tsim rau ntau xyoo. (…) Peb niaj hnub sim nrhiav kev daws teeb meem zoo dua, tab sis nws yog qhov nthuav tias peb tseem tsis tau muaj peev xwm los nrog txhua yam zoo dua li Mac architecture tam sim no.

Raws li ib pab neeg, thiab ntawm qhov tseem ceeb ntawm Apple lub tswv yim, peb tuaj yeem ua qee yam sib txawv, tab sis nws yuav tsis zoo dua.

Txawm hais tias tag nrho cov kev sib tham feem ntau hloov pauv ntawm MacBook Pros tshiab, cov lus teb saum toj no hais txog cov ntaub ntawv tseem tuaj yeem muab tso rau hauv cov ntsiab lus ntawm cov kev xav tsis ntev los no txog iPhones tom ntej.

Rau Apple Watch, Jony Ive tus tsim pab pawg tau pom tseeb tias kev sim nrog ceramics thiab hloov pauv. mus rau qhov khoom kawg (Saib tsab), ua rau siab. Tias yog vim li cas thiaj tseem tau tham txog qhov tseeb tias xyoo tom ntej peb kuj tuaj yeem cia siab tias yuav iPhones ceramics, uas tuaj yeem yog ib qho kev hloov pauv loj piv rau tiam dhau los.

Txawm li cas los xij, Jony Ive tam sim no tau lees paub ua lwm yam lus hais tias Kev siv ntau ntawm ceramics yuav tsis nyob rau hauv cov txheej txheem. Rau Apple los ua ib lub iPhone ceramic, cov khoom siv yuav tsum ua kom zoo dua rau txhuas hauv ntau txoj hauv kev, ib qho yog 100% kev tsim khoom. Ive tau lees paub tias kev ua haujlwm nrog txhuas (kev tsim kho, kev tsim, kev tsim khoom) tau coj mus rau qib siab heev los ntawm Apple xyoo dhau los, thiab txawm hais tias peb tuaj yeem paub tseeb tias nws yeej sim nrog cov ntaub ntawv tshiab hauv nws txoj kev kawm rau iPhones, nws yog. tseem nyuaj rau xav txog tias yuav tso tseg tag nrho aluminium.

Lub iPhone yog nyob deb ntawm qhov tseem ceeb tshaj plaws thiab ntim khoom rau Apple, thiab txawm hais tias nws muaj cov tshuab tsim khoom thiab tag nrho cov saw hlau tsim tau zoo, peb twb pom cov teeb meem loj heev hauv kev ua kom tau raws li qhov xav tau ntawm iPhone 7. Hauv Czech koom pheej, cov neeg siv khoom tau tos rau cov qauv xaiv rau ntau tshaj tsib lub lis piam. Tias yog vim li cas nws tsis zoo li qhov tseeb heev rau Apple ua rau lub neej nyuaj dua nrog cov txheej txheem tsim khoom tshiab. Nws yeej ua tau thiab yuav ua tau, tab sis raws li Ive hais, nws yuav tsis zoo dua.

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