Kaw ad

Thaum "Apple thiab tsim" tau hais, thawj yam uas los rau hauv siab rau feem coob ntawm cov neeg yog tus tsim qauv Jony Ive, txawm hais tias nws tsis tau ua haujlwm ntawm Apple rau ntau tshaj ob xyoos. Tau kawg, ntau tus neeg tau koom nrog hauv kev tsim cov khoom lag luam los ntawm kev cob qhia ntawm lub tuam txhab Cupertino. Nyob rau hauv tsab xov xwm niaj hnub no, peb yuav nco ntsoov tsib tus neeg uas yog lub luag haujlwm rau txoj kev Apple cov khoom zoo.

Ib pab pawg hu ua Apple Industrial Design Group yog lub luag haujlwm rau cov tsos ntawm Apple cov khoom. Nws tau tsim kom nws tuaj yeem tsim cov khoom lag luam ncaj qha hauv Apple ib puag ncig, txo cov neeg sawv cev ntawm cov haujlwm no rau cov neeg thib peb kom tsawg kawg nkaus. Ua tsaug rau qhov tseeb tias pab pawg tsim qauv sab hauv ua haujlwm ntawm Apple, nws tseem tuaj yeem hloov kho thiab hloov kho sai dua thiab ua tau zoo, lwm qhov txiaj ntsig tsis txaus ntseeg yog qhov ua tau ntawm kev ua haujlwm siab tshaj plaws zais cia, uas yog qhov tseem ceeb tshaj plaws rau Apple. Lub hauv paus pib ntawm pab pawg no rov qab mus rau xyoo 1977 thaum Steve Jobs ntiav Jerry Manock los tsim Apple II lub computer.

Hartmut Esslinger: koj puas xav tau ntau tus thwjtim?

Hartmut Esslinger, yug hauv 1944, yog tus tsim qauv thiab tsim khoom uas nws lub npe tseem cuam tshuam nrog, piv txwv li, lub tuam txhab sab laj tsim Frog Design Inc. Esslinger pib ua haujlwm nrog Apple hauv 1982, thaum nws kos npe rau daim ntawv cog lus tshwj xeeb ob lab daus las nrog lub tuam txhab Lub sijhawm nws nyob hauv Apple, nws yuav tsum koom nrog, ntawm lwm yam, hauv kev tsim lub tswv yim uas yuav tig lub tuam txhab mus rau hauv lub ntiaj teb. - lub npe nrov. Hauv kev koom tes nrog Frogdesign tau hais los saum no, ib qho kev tsim hu ua Snow White tau tsim, uas Apple tau thov rau nws cov khoom los ntawm 1984 txog 1990. Tom qab Steve Jobs tawm Apple rau xyoo 1985, Esslinger tau tso tseg nws daim ntawv cog lus nrog lub tuam txhab Cupertino thiab ua raws li Txoj Haujlwm hauv nws qhov tshiab tsim los ntawm NeXT.

Robert Brunner

Robert Brunner ua haujlwm ntawm Apple tus tsim pab pawg los ntawm 1989 txog 1996 ua nws tus thawj coj. Nws tau ua tiav los ntawm Jony Ive. Thaum lub sij hawm nws lub taub hau ntawm Apple pab neeg tsim, Robert Brunner tau koom nrog ntau yam khoom, suav nrog PowerBook. "Thaum kuv tuag, kuv lub qhov ntxa yuav hais tias 'tus txiv neej uas ntiav Jon Ivo," luag nyav Brunner nyob rau hauv 2007 nyob rau hauv ib qho ntawm nws kev xam phaj. Brunner nco txog nws lub sijhawm ntawm Apple yog qhov kev paub zoo tshaj plaws thiab tshwj xeeb uas tau qhia nws ntau heev. Tom qab nws tawm ntawm Apple, Robert Brunner tau koom nrog tsim software thiab kho vajtse rau cov tuam txhab xws li Beats, Adobe, Polaroid lossis txawm Square.

Kazuo Kawasaki

Japanese designer Kazuo Kawasaki koom tes nrog Apple thaum ntxov 1990s. Nws siv credit tsuas yog rau nws txoj haujlwm ntawm kev tsim qee yam khoom siv ntawm Apple electronics. Kawasaki kuj tau tsim ntau qhov sib txawv portable computer prototypes - MindTop, POPEYE, Pluto, Sweatpea thiab JEEP, thiab lwm yam. Ntawm qhov tod tes, cov qauv ntawm Apple portable computers tsim los ntawm Kawasaki bore kab ntawm tus qauv tsim ntawm thawj ib nrab ntawm lub nineties, tab sis ntawm qhov tod tes, lawv tsis muaj qee yam futuristic ntsiab. Kazuo Kawasaki tam sim no yog tus xibfwb ntawm Osaka University, tau yeej ntau yam khoom plig, thiab tau sau ntau yam kev tshaj tawm. Piv txwv li, nws kuj tsim tsom iav lossis lub rooj zaum CARNA.

Marc xov xwm

Australian haiv neeg Marc Newson tau pib ua haujlwm nrog Apple thaum lub Cuaj Hlis 2014. Nws yog ib tug ntawm pab pawg coj los ntawm Jony Ive, thiab nws yog Ive uas tau txiav txim siab ua raws nws mus rau nws lub tuam txhab LoveFrom hauv 2019. Ntawm Apple, Marc Newson tau koom nrog tsim qee yam khoom tseem ceeb, suav nrog Apple Watch ntse saib, hauv nws cov ntaub ntawv tsis yog Apple koj tuaj yeem nrhiav tau, piv txwv li, cov hniav nyiaj hniav kub, khaub ncaws, lossis rooj tog zaum. Marc Newson yog ib tus phooj ywg ntev ntev ntawm Apple tus thawj tsim qauv Jony Ivo, thiab hauv nws txoj haujlwm nws nyiam cov kab geometric du, translucence, pob tshab, thiab yuav luag tsis txhob siv cov npoo ntse.

Marc Newson Jony Ive

Evans Hankey

Tom qab Jony Ivo tawm mus, Evans Hankey tau tuav lub luag haujlwm ntawm pab pawg tsim khoom lag luam ntawm Apple - nws tau los ua nws tus lwm thawj. Evans Hankey tau ua haujlwm ntawm Apple tus tsim pab pawg tau ntau xyoo, thawj tus thawj coj ntawm lub studio nyob ntawd, thiab tseem tau kos npe rau ntau tshaj peb puas patents. Tsis muaj ntaub ntawv ntau tau tshaj tawm txog txoj haujlwm uas Evans Hankey ua. Tab sis nws tau ua haujlwm nyob rau hauv kev coj noj coj ua ntawm Jony Ivo tau ntau xyoo, thiab nws tus kheej tsis zais qhov tseeb tias nws muaj kev ntseeg siab tag nrho hauv nws lub peev xwm thaum nws tawm hauv Apple.

Evans Hankey
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