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Thaum pib lub Cuaj Hli, Apple nthuav tawm iPhone 6S thiab iPad Pro tshiab. Thaum kawg ntawm lub hli, Google teb nrog nws cov Nexuses tshiab thiab Pixel C. Nyob rau lub Kaum Hli, txawm li cas los xij, Microsoft, uas tau pom qhov tseem ceeb tshaj plaws ntawm txhua qhov, yuav tawm tsam ob qho tib si tsis tau xav txog, tab sis txhua qhov ntau dua. Surprise thiab txaus siab nods ntawm ob qho tib si nws cov khoom thiab nws cov visage qhia tias Microsoft rov qab. Los yog tsawg kawg nws tab tom ua txhua kauj ruam los ua ib tus neeg muaj feem cuam tshuam dua hauv kev kho vajtse.

Tsuas yog ob peb xyoos dhau los, xws li kev nthuav qhia los ntawm Microsoft yog qhov tsis xav txog. Ob teev crammed nrog tsuas yog kho vajtse, tom qab ib txwm software, kev loj hlob los yog koom haum sphere tsis pom los yog hnov. Dab tsi ntxiv, ob teev ya los ntawm vim Microsoft tsis dhuav.

Lub colossus los ntawm Remond tau tswj kom pom ob qho khoom xyaw tseem ceeb thaum ua noj nws qhov kev nthuav qhia - tus neeg tuaj yeem muag koj txawm tias koj tsis xav tau, thiab cov khoom txaus nyiam. Zoo ib yam li Apple Tim Cook, Microsoft tus thawj coj Satya Nadella nyob hauv keeb kwm yav dhau thiab Panos Panay ua tau zoo ntawm theem. Tsis tas li ntawd, kev tsim kho tshiab los ntawm Lumia thiab Surface series qhia los ntawm nws tiag tiag ntes lub qhov muag, txawm hais tias lawv txoj kev vam meej lossis tsis ua tiav tseem tsis tau txiav txim siab.

Hauv luv luv, Microsoft muaj peev xwm tsim tau hom lus tseem ceeb uas peb tau siv los saib, feem ntau yog los ntawm Apple. Tus hais lus charismatic, tsis sparing superlatives, los ntawm nws ob txhais tes koj yuav muaj peev xwm coj txhua yam, txaus nyiam kho vajtse novelties uas tsis yog haum rau hauv, thiab qhov kawg tab sis tsis tsawg, lawv zoo meej secrecy. Thaum kawg, thiab nrog cov kiv cua loj tshaj plaws, Phau Ntawv Ntog tau nthuav tawm los ntawm qee cov neeg tawm tswv yim ua qhov zoo tshaj plaws "Ib qho ntxiv" cov khoom lag luam hauv xyoo tas los. Nws yog lub sijhawm uas Steve Jobs ib zaug nyiam lub ntiaj teb thev naus laus zis.

Tsuas yog qhov tseeb tias tom qab Microsoft lub ntsiab lus tseem ceeb, Twitter tau dej nyab nrog kev txaus siab dav dav thiab suav tsis txheeb cov lus pom zoo los ntawm lwm lub sijhawm txawm tias cov tub rog tub rog ntawm Apple cov neeg txhawb nqa, hais ntau. Microsoft tsim nyog tau txais kev zoo siab uas tib neeg muaj tom qab kev taw qhia ntawm iPhone lossis iPad tshiab. Tab sis nws tuaj yeem ua raws li kev ua tau zoo, uas yog qhov pib ntawm txhua yam, nrog nws cov khoom muag?

Zoo li Apple, tawm tsam Apple

Nws yog Microsoft qhov kev tshwm sim, Microsoft cov thawj coj tau nyob ntawd, thiab cov khoom lag luam nrog nws lub logo tau nthuav tawm, tab sis muaj kev nkag siab tsis tu ncua ntawm Apple thiab. Nws tau ceeb toom ob peb zaug los ntawm Microsoft nws tus kheej, thaum nws ncaj qha piv nws cov xov xwm nrog Apple cov khoom, thiab ob peb zaug nws tau ceeb toom tsis ncaj - los ntawm cov lus hais saum toj no ntawm kev nthuav qhia lossis daim ntawv ntawm nws cov khoom.

Tab sis tsis txhob yuam kev, Microsoft yeej tsis luam. Ntawm qhov tsis sib xws, nws txawm muaj qhov zoo dua Cupertino kua txiv thiab lwm tus neeg sib tw hauv ntau qhov chaw, uas tsis yog qhov tseeb hauv kev kho vajtse kom txog thaum tsis ntev los no. Nyob rau hauv Nadella txoj kev coj noj coj ua ntawm Microsoft, lawv muaj peev xwm paub txog lawv cov tswv yim tsis zoo yav dhau los hauv kev ua haujlwm ntawm cov khoom siv txawb thiab khoos phis tawj, thiab teeb tsa lub luag haujlwm ntawm cov kev taw qhia tshiab hauv ntau txoj hauv kev zoo ib yam li Apple.

Microsoft pom tau hais tias kom txog thaum nws muaj Apple-zoo li kev tswj hwm ntawm ob qho tib si kho vajtse thiab software, nws yuav tsis muaj peev xwm muab cov khoom txaus nyiam rau tib neeg. Tib lub sijhawm, nws yog ua kom cov neeg Microsoft cov khoom lawv xav tau siv thiab tsis yog xwb lawv yuav tsum, yog ib qho ntawm cov kev siv zog tseem ceeb ntawm lub taub hau tshiab ntawm lub tuam txhab.

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Lub Windows operating system muaj qhov tseem ceeb hauv cov txiaj ntsig ntawm Redmond tuam txhab. Hauv nws qhov thib kaum version, Microsoft tau qhia tias nws xav txog nws lub neej yav tom ntej, tab sis tsuav yog tsuas yog OEMs muab tso rau hauv lawv cov khoom siv, qhov kev paub tsis zoo li Microsoft engineers xav txog. Tias yog vim li cas lawv tam sim no kuj tuaj nrog lawv tus kheej kho vajtse uas khiav Windows 10 ntawm lub peev xwm.

"Tau kawg peb sib tw nrog Apple. Kuv tsis txaj muag hais tias, "said Panos Panay, tus thawj coj ntawm Surface thiab Lumia cov khoom lag luam, tom qab lub ntsiab lus tseem ceeb, uas tau nthuav tawm ntau yam khoom zoo uas nws xav kom ob leeg hloov qhov kev txiav txim tsim thiab tawm tsam Apple nrog lawv. Lub Nto Pro 4 tawm tsam lub iPad Pro, tab sis kuj yog MacBook Cua, thiab Phau Ntawv Ntog tsis ntshai kev sib tw nrog MacBook Pro.

Qhov kev sib piv nrog Apple cov khoom yog, ntawm ib sab, siab tawv heev ntawm Microsoft, vim tias txawm tias nws yuav ua tiav zoo ib yam nrog nws cov khoom tshiab raws li Apple tau ua nrog nws tus kheej tseem yog ib qho twv txiaj, tab sis ntawm qhov tod tes, nws yog to taub los ntawm ib tug marketing point ntawm view. "Peb muaj cov khoom tshiab ntawm no thiab nws tau nrawm dua li qhov no los ntawm Apple."

Nws yog ib qho tseem ceeb tshwj xeeb tshaj yog thaum cov lus tshaj tawm no tau txais kev txhawb nqa los ntawm cov khoom nws tus kheej, uas muaj ib yam dab tsi los tawm tsam tus uas tau muab piv rau hauv lub neej tiag tiag. Thiab raws nraim li cov khoom Microsoft tau pom.

Txoj kab kev sib tw-txheej nto kab

Microsoft tau tshaj tawm ntau yam khoom lag luam lub lim tiam dhau los, tab sis los ntawm qhov pom ntawm kev sib tw, ob qho uas twb tau hais lawm yog qhov nthuav tshaj plaws: Surface Pro 4 ntsiav tshuaj thiab Surface Book laptop. Nrog lawv, Microsoft ncaj qha tawm tsam ib feem loj ntawm Apple cov ntaub ntawv.

Microsoft yog thawj tus tuaj nrog lub tswv yim ntawm lub ntsiav tshuaj, uas ua tsaug rau cov keyboard txuas nrog thiab lub tshuab ua haujlwm thoob ntiaj teb, tuaj yeem hloov mus rau hauv lub computer tau yooj yim peb xyoos dhau los. Lub tswv yim, Ameslikas frowned raws li, tau tshwm sim nyob rau hauv lub xyoo no raws li tej zaum lub neej yav tom ntej ntawm mobile xam, thaum Apple (iPad Pro) thiab Google (Pixel C) qhia lawv version of the Surface.

Microsoft tam sim no tau nqis peev rau ntau xyoo ntawm kev coj noj coj ua thiab ob peb lub lis piam tom qab nws cov neeg sib tw, nws tau nthuav tawm ib qho tshiab ntawm Surface Pro 4, uas muaj ntau txoj hauv kev twb tso lub iPad Pro thiab Pixel C rau hauv koj lub hnab ris. Hauv Redmond, lawv tau ua kom zoo dua lawv lub tswv yim thiab tam sim no muaj qhov zoo nkauj heev thiab saum toj kawg nkaus txhua yam khoom siv tau zoo uas (tsuas yog ua tsaug rau Windows 10) ua rau kev nkag siab. Microsoft tau txhim kho txhua yam - los ntawm lub cev mus rau sab hauv mus rau cov keyboard txuas thiab cwj mem. Tom qab ntawd nws muab piv rau qhov ua tau zoo ntawm Surface Pro 4 tshiab tsis yog nrog iPad Pro, uas yuav muab, tab sis ncaj qha nrog MacBook Cua. Nws tau hais tias nce mus txog 50 feem pua ​​​​ntau dua.

Tsis tas li ntawd, Panos Panay tau cawm qhov zoo tshaj plaws rau qhov kawg. Txawm hais tias nyob rau xyoo 2012, thaum Surface tawm los, nws zoo li Microsoft tsis nyiam lub khoos phis tawj, qhov sib txawv yog qhov tseeb. Raws li Panay, Microsoft, zoo li nws cov neeg siv khoom, ib txwm xav tsim lub khoos phis tawj nqa tau yooj yim, tab sis lawv tsis xav ua ib lub laptop zoo tib yam, raws li ntau lub tuam txhab OEM tsim tawm txhua xyoo.

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Ntawm Microsoft, lawv xav ua lub laptop zoo tshaj plaws, uas, txawm li cas los xij, yuav tsis poob qhov ntau yam uas Surface muaj. Thiab yog li ntawd Phau Ntawv Ntog tau yug los. Nyob rau hauv qhov tseeb, ib tug heev heev revolutionary ntaus ntawv, nyob rau hauv uas Microsoft qhia tau hais tias nws kuj muaj qhov zoo tshaj plaws ntawm qhov zoo tshaj plaws nyob rau hauv nws cov chaw soj nstuam uas tuaj yeem tuaj nrog cov ntsiab lus tshiab thiab cov txheej txheem.

Ib yam li Surface tau nce qib ntawm qhov hu ua 2-hauv-1 cov khoom siv, Microsoft kuj xav teeb tsa cov qauv hauv ntiaj teb ntawm laptops nrog Phau Ntawv Nto. Tsis zoo li Surface Pro, qhov no tsis yog lub ntsiav tshuaj nrog cov keyboard txuas, tab sis yog lub laptop nrog cov keyboard tshem tau. Microsoft tsim lub pob khawm tshwj xeeb nrog lub tshuab tshwj xeeb los tuav cov zaub rau nws cov khoom lag luam tshiab. Ua tsaug rau qhov no, nws tuaj yeem raug tshem tawm yooj yim thiab lub khoos phis tawj puv puv, uas tau hais tias txawm tias ob zaug nrawm dua li MacBook Pro, dhau los ua ntsiav tshuaj.

Cov kws tshaj lij tau tswj xyuas cov khoom siv kho vajtse hauv Surface Book kom zoo tias thaum nws muaj qhov ua tau zoo tshaj plaws thaum txuas nrog, thaum cov zaub raug tshem tawm, qhov tsawg dua qhov tsim nyog thiab cov khoom hnyav tseem nyob hauv cov keyboard thiab cov ntsiav tshuaj tsis yooj yim los lis. Kuj tseem muaj lub ntsej muag zoo nkauj, yog li koj tuaj yeem xyaum tuav lub ntsej muag Pro hauv koj txhais tes. Qhov ntawd yog Microsoft lub zeem muag rau kev suav xov tooj. Nws yuav tsis txaus siab rau txhua tus, tab sis tsis yog Apple lossis Google.

Cov txiaj ntsig ntawm kev sib koom siab tseem yuav pom

Hauv ntej, Microsoft tshiab tsis ntshai. Txawm hais tias nws piv nws cov kev tsim kho tshiab rau Apple ob peb zaug, nws yeej tsis tau sim luam ncaj qha, zoo li lwm tus ua. Nrog rau Surface Pro, nws txawm pom nws cov neeg sib tw txoj kev xyoo dhau los, thiab nrog Phau Ntawv Ntog nws rov qhia nws tus kheej cov kev taw qhia. Tsuas yog lub sijhawm yuav qhia tias nws qhov kev txav mus los yuav ua tiav npaum li cas thiab seb nws puas tau twv ntawm qhov zoo npib. Tab sis rau lub sijhawm tam sim no, nws zoo li tsawg kawg yog qhov zoo, thiab tsis muaj dab tsi zoo dua tuaj yeem tshwm sim rau cov thev naus laus zis thev naus laus zis coj los ntawm Apple thiab Google dua li qhov thib peb cov neeg ua si nyuaj tuaj txog ntawm qhov chaw.

Nrog rau cov khoom hais saum toj no ua ke nrog Windows 10, Microsoft tau qhia tias thaum nws muaj kev tswj hwm txhua qhov chaw, piv txwv li software thiab kho vajtse feem ntau, nws tuaj yeem nthuav qhia cov neeg siv khoom nrog kev ua tiav. Panos Panay ntawm Microsoft xa ib qho kev sib koom ua ke tsim thiab kev paub dhau los ntawm txhua yam khoom, thiab tej zaum tsuas yog ib qho teeb meem ntawm lub sijhawm ua ntej lub khoos phis tawj thiab ntsiav tshuaj los ntawm Surface series kuj tseem yuav ua tiav los ntawm lub xov tooj smartphone. Nws ib nrab qhia nws lub zeem muag hauv cheeb tsam no, qhov twg lub xov tooj smartphone tuaj yeem ua haujlwm ua lub khoos phis tawj desktop, piv txwv li, hauv Lumias tshiab, tab sis nws tsuas yog thaum pib.

Yog tias qhov kev txaus siab tam sim no tuaj yeem txhais tau rau hauv ib qho kev paub zoo ntawm cov neeg siv sib npaug, thiab Microsoft tuaj yeem muag nws cov khoom, peb tuaj yeem tos ntsoov rau yam loj. Tej yam uas yuav yeej tsis tawm ntawm Apple lossis Google txias, uas tsuas yog zoo rau cov neeg siv kawg.

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