Amaya Toman Koj puas tau ua si "2048"? Yog tsis yog, koj yuav tsum tau hnov txog nws. Nws yog qhov yooj yim thaum xub thawj siab ib muag, tab sis muaj kev quav yeeb quav tshuaj, thiab tau txais tus lej zoo kawg ntawm cov kiv cua thoob ntiaj teb uas siv txhua lub sijhawm dawb zawv zawg squares nrog cov lej. Lwm yam kev ua si zoo li yooj yim xws li "ZigZag", "Twist" lossis "Stick Hero" tsis muaj tsawg dua thiab nyiam.
Tsev neeg yog lub hauv paus
Tag nrho cov masterpieces - thiab txog rau caum leej lwm tus - yog cov hauj lwm ntawm tsib tus neeg los ntawm Fabkis tus tsim studio Ketchapp Games. Lawv tsis tas yuav muaj chaw ua haujlwm los tsim lawv cov khoom. Hauv lub quarter kawg ntawm 2015, Ketchapp Games yog, raws li cov ntaub ntawv los ntawm Sensor Ntauwd lub thib tsib loj tshaj plaws distributor ntawm iPhone daim ntaub ntawv nyob rau hauv lub tebchaws United States nyob rau hauv cov nqe lus ntawm downloads. Cov lus zais ntawm qhov kev vam meej no feem ntau yog nyob rau hauv kev sib xyaw ua ke ntawm kev lag luam ntse, kev kwv yees zoo thiab kev xav zoo-tactics.
Ketchapp tau tsim los ntawm cov kwv tij Michel thiab Antoine Morcos hauv 2014. Lawv tsis tshwm sim ntau hauv pej xeem, tab sis Antoine tau muab kev xam phaj online rau North. TechInsider.
Nyob rau hauv rooj plaub ntawm Ketchapp, muaj ntau qhov kev pom zoo tias nws yog undoubtedly ib tug zoo kev lag luam qauv. Cov kev ua si uas lub tuam txhab Fabkis me no tso tawm rau hauv lub ntiaj teb no tsis yog tsim los ntawm nws. Txhua lub lim tiam, Ketchapp tau txais txog li ib puas qhov muab los ntawm ntau tus tsim tawm, thiab xaiv cov kev ua si uas muaj peev xwm los ua megahit.
Ketchapp cov tswv lag luam qee zaum mus dhau ntawm App Store lawv tus kheej tab tom nrhiav kev ua si uas lawv xav nqa los ntawm lawv daim ntawv tso cai. Nyob ib ncig ntawm peb caug lub studios thoob ntiaj teb ua haujlwm rau "Ketchapp tsev neeg". Feem ntau, qhov no yog thawj koom ruam ntawm qhov tsis paub tseeb thiab nws tsis tas yuav ua haujlwm, tab sis Ketchapp muaj kev vam meej ntau dua li qhov ua tsis tiav. Antoine Morcos hais tias "Nws zoo li hauv txhua qhov kev lag luam," said Antoine Morcos.
Undisputed hits suav nrog, piv txwv li, qhov kev ua si uas twb tau hais lawm "2048", uas tau txais 70 lab rub tawm. "ZigZag" tau rub tawm los ntawm 58 lab cov neeg siv, "Stick Hero" los ntawm 47 lab. Nyob rau hauv tag nrho, cov kev ua si tsim los ntawm Ketchapp muaj ntau tshaj li ib nrab ntawm ib tug billion downloads.
Ib feem ntawm txoj kev vam meej yog nyob rau hauv hom kev ua si uas Ketchapp tso tawm rau hauv lub ntiaj teb. Morcos hais tias "Peb tsis ua kev ua si rau cov gamer ib txwm muaj." "Nws yog tib lub tswv yim Atari siv nrog lawv cov kev ua si arcade.".
Peb muaj tus kab mob no kom paub meej
Raws li Morcos, lub tswv yim txhawb kev ua si yog yooj yim. Lub tuam txhab co-founder hais tias ib feem ntawm txoj kev loj hlob ntawm Ketchapp's apps yog organic, thiab Ketchapp tsis them rau kev tshaj tawm rau nws cov kev ua si. Hloov chaw, lawv cia siab rau kev tshaj tawm hauv lawv tus kheej ua si hauv daim ntawv ntawm pop-ups. Morcos hais tias "Peb nyiam tso siab rau qhov kev loj hlob ntawm kev rub tawm,". "Yog tias qhov kev ua si phem, nws yuav tsis kis."
Thaum koj tso ib qho ntawm Ketchapp cov kev ua si, ib qho ntawm thawj yam uas koj yuav pom yog kev tshaj tawm rau lwm qhov kev ua si los ntawm lawv cov khoom. Rau tus nqi me me, cov neeg siv tuaj yeem tshem tawm cov kev tshaj tawm no, tab sis cov nyiaj tau los ntawm cov kev tshaj tawm no yog feem ntau rau Ketchapp. Kev tshaj tawm hauv cov kev ua si no yog - ib yam li cov apps dawb - tau txais koob hmoov tiag tiag, ob qho tib si hauv daim ntawv pop-ups thiab hauv daim ntawv me me rau saum lossis hauv qab ntawm lub vijtsam.
Cov duab thaij duab
Ketchapp kuj tseem txhim kho cov haujlwm tseem ceeb ntawm kev sib raug zoo, uas yog cov cuab yeej muaj zog heev hauv qhov no. Lawv Facebook nplooj ntawv txaus siab rau ntau dua 2,2 lab tus neeg ua raws thiab nta tsis yog cov yeeb yaj kiab ntawm tib neeg ua si cov lus hais, tab sis kuj lom zem GIFs thiab cov lus teb rau cov neeg koom tes. Lub tuam txhab tseem muab retweets rau cov neeg uas xa nws lub screenshot ntawm cov qhab nia siab hauv ib qho ntawm nws cov kev ua si.
Tab sis tsis yog txhua leej txhua tus ntseeg hauv cov lus xaiv hais txog kev kis tus kab mob ntawm qhov nrov ntawm Ketchapp games. Jonathan Kay, tus tsim thiab tus thawj coj ua haujlwm ntawm Apptopia, tsis ntseeg txog qhov kev xav no. "Yog tias kev tshaj tawm cov organic hauv cov neeg siv uas twb muaj lawm ua haujlwm, vim li cas cov tuam txhab loj xws li Disney lossis EA nqis peev ntau lab daus las kom tau txais cov neeg siv khoom tshiab?" Kay nug cov lus qhia. "Kuv tsis xav tias nws yuav yooj yim li ntawd." "Tab sis peb tsis ua kev ua si zoo li Disney lossis EA - peb ua kev ua si rau txhua tus, nrog kev thov siab dua," Morcos teb.
Txawm li cas los xij, Ketchapp tsis kam muab cov ntaub ntawv hais txog nws cov nyiaj tau los, tso siab rau qhov kev thov uas cov neeg sib tw sim luam lawv cov qauv kev lag luam. Tab sis raws li Kay, lub tuam txhab cov nyiaj tau los txhua hli tuaj yeem yog ntau dua $ 6,5 lab. "Muaj kev tshaj tawm hauv cov kev ua si," Kay ceeb toom. "Lawv ua tau ntau lab." Antoine Mocros hu Kay qhov kwv yees "erroneous".
Lub Clone Wars?
Ketchapp ntsib cov lus iab liam ntawm kev luam cov kev ua si ib ntus. "Ketchapp kuj muaj lub koob npe nrov rau kev qiv qiv nyiaj los ntawm lwm yam kev ua si nrov," VentureBeat editor Jeff Grub tau sau lub Peb Hlis Ntuj tas los, sau tseg tias muaj qhov sib xws ntawm "2048" thiab lwm qhov kev ua si nrov hu ua "peb." Raws li Grub, Ketchapp kuj tau txais txiaj ntsig tseem ceeb los ntawm "Khiav Bird Run", uas ua rau muaj zog zoo ib yam li cov nrov "Flappy Bird". Nyob rau hauv lem, Engadget's Timothy J. Seppala tau taw qhia qhov zoo sib xws ntawm qhov kev ua si indie "Monument Valley" thiab Ketchapp's "Skyward".
"Thaum Monument Valley yog qhov kev lom zem, yuav luag zoo li zen-zoo li kev paub, raws li kev xav paub ntau ntxiv, Skyward yog kev sim ntawm Flappy Bird clone hauv cov xim pastel thiab nrog MC Escher zoo nkauj," sau Seppala. Antoine Mocros teb los ntawm kev hais tias "Skyward" yog hom kev ua si sib txawv kiag li tshaj li "Monument Valley" thiab tias nws tsis yog tib hom ntawv. Thaum nug txog qhov zoo sib xws hauv kev tsim, nrog rau seb "2048" puas yog copycat los yog tsis, nws hais tias "txhua yam kev sib tw ua si zoo ib yam" thiab tsis muaj leej twg yws txog qhov tseeb. Mocros hais hauv kev xam phaj nrog Tech Insider hais tias "Skyward yog qhov kev ua si tshiab uas tsis muaj leej twg tau pom ua ntej.
Txawm hais tias txhua qhov kev tsis sib haum xeeb, nws zoo li Ketchapp paub nws ua dab tsi. Yeej, txhua qhov kev ua si tshiab los ntawm lawv cov khoom tsim tau ntaus rau sab saum toj ntawm App Store cov kab kos thiab qib ntawm cov kev ua si rub tawm tshaj plaws iPhone.
