Filip Novotny Peb coj koj ib qho ntawm John Gruber's glosses. Ntawm koj qhov blog Daring Fireball Lub sijhawm no hais txog qhov teeb meem ntawm kev qhib thiab kaw ntawm cov tuam txhab thev naus laus zis coj los ntawm Apple:
Editor Tim Wu hauv nws tsab xov xwm rau ib phau ntawv xov xwm Tus Tshiab Yorker tau sau ib txoj kev xav dav dav hais txog yuav ua li cas "qhib triumphs dhau kev kaw". Wu los txog qhov xaus no: yog, Apple tab tom rov qab los rau hauv ntiaj teb yam tsis muaj Steve Jobs, thiab txhua lub sijhawm, qhov qub yuav rov qab los ntawm kev qhib siab. Cia peb saib nws cov lus sib cav.
Muaj ib lo lus qub hais tias "qhib trumps kaw." Hauv lwm lo lus, qhib tshuab tshuab, lossis cov uas ua kom muaj kev sib koom tes, yeej ib txwm yeej dhau lawv qhov kev sib tw kaw. Qhov no yog ib txoj cai uas ib txhia engineers yeej ntseeg. Tab sis nws kuj yog ib zaj lus qhia qhia peb los ntawm kev yeej ntawm Windows dhau Apple Macintosh hauv xyoo 1990, kev yeej ntawm Google hauv kaum xyoo dhau los, thiab dav dav, kev vam meej ntawm Is Taws Nem dhau ntawm nws cov neeg sib tw kaw ntau dua (nco txog AOL?). Tab sis puas yog tag nrho cov no tseem siv tau niaj hnub no?
Cia peb pib los ntawm kev tsim kom muaj lwm txoj cai ntawm tus ntiv tes xoo rau kev ua lag luam ua tiav hauv txhua qhov kev lag luam: qhov zoo dua thiab nrawm dua feem ntau yeej qhov phem dua thiab qeeb dua. Hauv lwm lo lus, cov khoom lag luam zoo thiab cov kev pabcuam zoo li ua tau zoo dua thiab muaj nyob rau hauv kev ua lag luam ua ntej. (Cia peb saib ntawm Microsoft thiab nws cov forays rau hauv lub lag luam smartphone: lub qub Windows Mobile (née Windows CE) ntaus lub lag luam xyoo ua ntej ob lub iPhone thiab Android, tab sis nws yog ib qho txaus ntshai. tag nrho cov nyiaj, tab sis thaum lub sij hawm ntawm nws lub lag luam twb torn sib nrug los ntawm lub iPhone thiab Android - nws yog lig rau nws.Koj tsis tas yuav yog tus zoo tshaj plaws los yog thawj heev, tab sis cov yeej feem ntau ua tau zoo nyob rau hauv ob qho tib si. ntawm txoj kev ntawd.
Qhov kev xav no tsis yog txhua qhov kev txawj ntse lossis tob (lossis tus thawj); nws yog ib qho kev nkag siab yooj yim. Qhov kuv tab tom sim hais yog qhov "qhib vs. kaw" tsis sib haum xeeb tsis muaj dab tsi ua rau kev lag luam ua tiav ib qho. Kev qhib siab tsis lees paub tej txuj ci tseem ceeb.
Cia peb saib ntawm Wu cov piv txwv: "Windows yeej dhau Apple Macintosh hauv 90s" - Wintel duopoly tau twv yuav raug hu rau Mac hauv 95s, tab sis feem ntau vim tias Mac nyob hauv qab pob zeb hauv cov ntsiab lus ntawm qhov zoo. PCs yog beige thawv, Macintoshes me ntsis zoo saib beige thawv. Windows 3 tau los ntev heev txij li Windows 95; cov classic Mac OS tsis tau hloov pauv hauv kaum xyoo. Lub caij no, Apple nkim tag nrho nws cov peev txheej ntawm kev npau suav tiam tom ntej uas tsis tau pom lub teeb ntawm hnub - Taligent, Pink, Copland. Windows XNUMX tau txais kev tshoov siab tsis yog los ntawm Mac, tab sis los ntawm kev ua haujlwm zoo tshaj plaws ntawm nws lub sijhawm, NeXTStep system.
Cov teeb meem ntawm Apple thiab Mac nyob rau xyoo 90 tsis tau cuam tshuam los ntawm qhov tseeb tias Apple tau kaw ntau dua, thiab ntawm qhov tsis sib xws, lawv tau cuam tshuam los ntawm qhov zoo ntawm cov khoom ntawm lub sijhawm. Thiab qhov no "kev swb" yog, ntxiv mus, tsuas yog ib ntus xwb. Apple yog, yog tias peb tsuas suav Macs yam tsis muaj iOS, lub chaw tsim khoom muaj txiaj ntsig zoo tshaj plaws hauv PC hauv ntiaj teb, thiab nws tseem nyob rau saum tsib ntawm cov khoom muag. Rau lub xyoo dhau los, Mac kev muag khoom tau tshaj PC muag hauv txhua lub hlis twg yam tsis muaj kev zam. Qhov kev rov qab los ntawm Mac no tsis yog qhov tsawg tshaj plaws vim yog qhov qhib ntau dua, nws yog vim qhov nce hauv qhov zoo: kev ua haujlwm niaj hnub, tsim software zoo thiab kho vajtse uas tag nrho kev lag luam. qhev cov ntawv luam.
Lub Mac tau raug kaw nyob rau xyoo 80s thiab tseem muaj kev vam meej, zoo li Apple niaj hnub no: nrog kev tsim nyog, yog haiv neeg tsawg, kev ua lag luam thiab cov paj zoo heev. Txhua yam pib tig mus rau qhov tsis zoo - hais txog kev lag luam poob qis thiab tsis muaj txiaj ntsig - nyob rau nruab nrab xyoo 90. Lub Mac ces tseem kaw li qub, tab sis stagnated ob technologically thiab aesthetically. Tom qab ntawd tuaj Windows 95, uas tseem tsis tau kov qhov "qhib vs. kaw" kab zauv me ntsis, tab sis uas ntes tau mus rau Mac considerably nyob rau hauv cov nqe lus ntawm tsim zoo. Windows vam meej, Mac tsis kam, thiab lub xeev no tsis yog vim qhib lossis kaw, tab sis rau qhov zoo ntawm kev tsim thiab engineering. Windows tau pib txhim kho, Mac tsis tau.
Txawm tias ntau qhov piv txwv yog qhov tseeb tias tsis ntev tom qab qhov tshwm sim ntawm Windows 95, Apple radically qhib lub Mac OS: nws pib tso cai nws cov kev khiav hauj lwm rau lwm lub PC manufacturers uas tsim Mac clones. Qhov no yog qhov kev txiav txim siab qhib tshaj plaws hauv keeb kwm ntawm Apple Computer Inc.
Thiab kuj yog ib qho uas yuav luag poob rau Apple.
Mac OS kev lag luam sib koom txuas ntxiv mus rau stagnate, tab sis kev muag khoom ntawm Apple hardware, tshwj xeeb tshaj yog cov qauv zoo tshaj plaws, pib poob qis.
Thaum Cov Haujlwm thiab nws pab pawg NeXT rov qab los ua tus thawj coj Apple, lawv tam sim ntawd rhuav tshem cov ntawv tso cai thiab xa rov qab Apple rau txoj cai los muab cov kev daws teeb meem tiav. Lawv ua haujlwm feem ntau ntawm ib yam: tsim kom zoo dua - tab sis kaw kiag li - kho vajtse thiab software. Lawv ua tiav.
"Lub yeej ntawm Google nyob rau hauv lub xyoo caum dhau los" - los ntawm no Wu yog muaj tseeb xa mus rau Google search engine. Dab tsi yog qhov qhib ntau dua ntawm qhov kev tshawb fawb no piv rau kev sib tw? Tom qab tag nrho, nws raug kaw nyob rau hauv txhua txoj kev: lub hauv paus code, sequencing algorithms, txawm lub layout thiab qhov chaw ntawm cov ntaub ntawv chaw zov me nyuam yog khaws cia kiag li zais cia. Google dominated lub lag luam nrhiav cav rau ib qho laj thawj: nws muab cov khoom lag luam zoo dua. Hauv nws lub sijhawm, nws tau nrawm dua, ntau qhov tseeb thiab ntse dua, pom kev huv dua.
"Kev vam meej hauv Is Taws Nem dhau ntawm nws cov neeg sib tw kaw ntau dua (nco txog AOL?)" - qhov no, Wu cov ntawv yuav luag ua rau muaj kev nkag siab zoo. Internet yog qhov yeej ntawm kev qhib siab tiag tiag, tej zaum qhov loj tshaj puas tau. Txawm li cas los xij, AOL tsis tau sib tw nrog Is Taws Nem. AOL yog ib qho kev pabcuam. Internet yog ib qho kev sib txuas lus thoob ntiaj teb. Txawm li cas los xij, koj tseem xav tau kev pabcuam txuas rau Is Taws Nem. AOL tsis poob rau hauv Internet, tab sis rau cable thiab DSL cov chaw muab kev pab. AOL tau sau tsis zoo, tsim software txaus ntshai uas txuas rau koj hauv Is Taws Nem siv cov xov tooj qeeb qeeb heev.
Cov lus qhuab qhia no tau raug teeb meem loj hauv ob peb xyoos dhau los, vim yog ib lub tuam txhab tshwj xeeb. Tsis quav ntsej cov tswv yim ntawm engineers thiab tech commentators, Apple pheej nrog nws ib nrab-kaw lub tswv yim - los yog "kev koom ua ke," raws li Apple nyiam hais - thiab tsis lees paub txoj cai hais saum toj no.
Qhov "txoj cai" no tau raug teeb meem los ntawm peb ib txhia vim nws yog bullshit; tsis yog vim qhov kev tawm tsam yog qhov tseeb (uas yog, qhov kev kaw ntawd yeej dhau qhov qhib), tab sis qhov "qhib vs. kaw" tsis sib haum xeeb tsis muaj qhov hnyav hauv kev txiav txim siab ua tiav. Apple tsis muaj kev zam rau txoj cai; yog ib qho kev qhia zoo meej tias txoj cai no tsis muaj qab hau.
Tab sis tam sim no, hauv rau lub hlis dhau los, Apple tab tom pib ntog hauv txoj kev loj thiab me. Kuv thov kom rov kho txoj cai qub uas tau hais tseg: kev kaw yuav zoo dua li qhov qhib, tab sis koj yuav tsum ua kom ci ntsa iab. Raws li qhov xwm txheej ib txwm muaj, hauv kev lag luam kev lag luam uas tsis tuaj yeem xav txog, thiab muab cov theem ntawm tib neeg kev ua yuam kev, kev qhib siab tseem tab tom kaw. Hauv lwm lo lus, lub tuam txhab tuaj yeem raug kaw ncaj qha rau nws lub zeem muag thiab tsim txuj ci.
Puas yog txoj kev xav yooj yim yuav zoo dua, cov tuam txhab uas muaj lub zeem muag cov thawj coj thiab cov kws tsim txuj ci (lossis cov neeg ua haujlwm feem ntau) yuav ua tiav? Qhov Wu tab tom sim hais ntawm no yog tias cov tuam txhab "kaw" xav tau lub zeem muag thiab cov txuj ci ntau dua li cov tuam txhab "kaw", uas yog qhov tsis muaj tseeb. (Cov qauv qhib yeej muaj kev vam meej dua li cov qauv kaw, tab sis qhov ntawd tsis yog qhov Wu tab tom tham txog ntawm no. Nws tau hais txog cov tuam txhab thiab lawv txoj kev vam meej.)
Thawj zaug kuv yuav tsum ceev faj txog cov ntsiab lus ntawm cov lus "qhib" thiab "kaw", uas yog cov ntsiab lus dav siv hauv ntiaj teb kev siv tshuab, tab sis txhais tau ntau txoj hauv kev. Qhov tseeb yog tias tsis muaj ib haiv neeg twg yog qhib los yog kaw kiag li; lawv muaj nyob rau ntawm ib qho spectrum uas peb tuaj yeem muab piv rau li cas Alfred Kinsley tau piav txog tib neeg kev sib deev. Nyob rau hauv cov ntaub ntawv no, kuv txhais hais tias ib tug ua ke ntawm peb yam.
Ua ntej, "qhib" thiab "kaw" tuaj yeem txiav txim siab li cas kev tso cai rau kev lag luam yog nyob rau hauv cov nqe lus ntawm leej twg tuaj yeem thiab siv tsis tau nws cov khoom los txuas nrog nws cov neeg siv khoom. Peb hais tias kev khiav hauj lwm zoo li Linux yog "qhib" vim tias leej twg tuaj yeem tsim lub cuab yeej uas yuav khiav Linux. Apple, ntawm qhov tod tes, yog xaiv heev: nws yuav tsis tso cai iOS rau Samsung xov tooj, nws yuav tsis muag Kindle hauv Apple Store.
Tsis yog, pom tau tias lawv yuav tsis muag Kindle hardware hauv Apple Store ntau dua li lawv yuav muag Samsung xov tooj lossis Dell computers. Tsis txawm Dell lossis Samsung muag Apple cov khoom. Tab sis Apple muaj Kindle app hauv nws App Store.
Qhov thib ob, kev qhib siab tuaj yeem xa mus rau qhov tsis ncaj ncees rau lub tuam txhab thev naus laus zis coj mus rau lwm lub tuam txhab piv rau nws coj mus rau nws tus kheej li cas. Firefox kho cov web browsers ntau dua lossis tsawg dua tib yam. Apple, ntawm qhov tod tes, ib txwm kho nws tus kheej zoo dua. ( Sim tshem iTunes ntawm koj iPhone.)
Yog li ntawd yog Wu tus txhais lus thib ob ntawm lo lus "qhib" - piv rau lub web browser thiab kev ua haujlwm. Txawm li cas los xij, Apple muaj nws tus kheej browser, Safari, uas, zoo li Firefox, kho txhua nplooj ntawv tib yam. Thiab Mozilla tam sim no nws muaj nws tus kheej kev khiav hauj lwm, nyob rau hauv uas yuav twv yuav raug hu muaj tsawg kawg yog ib co daim ntawv thov uas koj yuav tsis muaj peev xwm tshem tawm.
Thaum kawg, qhov thib peb, nws piav qhia txog qhov qhib lossis pob tshab lub tuam txhab yog li cas nws cov khoom ua haujlwm thiab siv lawv li cas. Cov phiaj xwm qhib, lossis cov uas ua raws li cov qauv qhib, ua rau lawv qhov chaws muaj kev ywj pheej. Thaum lub tuam txhab zoo li Google tau qhib rau ntau txoj hauv kev, nws tau saib xyuas cov khoom zoo li qhov chaws ntawm nws lub tshuab tshawb nrhiav. Ib qho piv txwv zoo nyob hauv lub ntiaj teb thev naus laus zis yog qhov kawg no zoo li qhov sib txawv ntawm lub tsev teev ntuj thiab lub khw.
Wu txawm lees tias Google lub pob zeb loj tshaj plaws - nws lub tshuab tshawb nrhiav thiab cov chaw khaws ntaub ntawv uas lub zog nws - raug kaw zoo li Apple lub software. Nws tsis hais txog Apple lub luag haujlwm tseem ceeb hauv cov haujlwm qhib xws li qhov no WebKit los yog LLVM.
Txawm tias Apple yuav tsum qhib txaus kom tsis txhob chim siab rau nws cov neeg siv khoom ntau dhau. Koj tsis tuaj yeem khiav Adobe Flash ntawm iPad, tab sis koj tuaj yeem txuas yuav luag txhua lub mloog pob ntseg rau nws.
Flash? Xyoo twg? Koj kuj tsis tuaj yeem khiav Flash ntawm Amazon's Kindle ntsiav tshuaj, Google lub xov tooj Nexus lossis ntsiav tshuaj.
Qhov "qhib yeej dhau qhov kaw" yog lub tswv yim tshiab. Rau feem ntau ntawm lub xyoo pua nees nkaum, kev koom ua ke tau dav suav tias yog daim ntawv zoo tshaj plaws ntawm kev lag luam. […]
Cov xwm txheej quo pib hloov hauv xyoo 1970s. Hauv kev lag luam thev naus laus zis, txij li xyoo 1980 mus txog rau nruab nrab ntawm kaum xyoo dhau los, qhib cov txheej txheem rov ua dua lawv cov neeg sib tw kaw. Microsoft Windows yeej nws cov neeg sib tw los ntawm kev qhib ntau dua: tsis zoo li Apple lub operating system, uas yog thev naus laus zis zoo dua, Windows tau khiav ntawm txhua yam khoom siv, thiab koj tuaj yeem khiav yuav luag txhua software ntawm nws.
Tom qab ntawd ib zaug ntxiv, Mac tsis tau raug ntaus, thiab yog tias koj saib cov keeb kwm ntev xyoo ntawm PC kev lag luam, txhua yam qhia tias kev qhib tsis muaj dab tsi ua tiav, ntau dua nrog Mac. Yog dab tsi, nws proves qhov opposite. Lub rollercoaster ntawm Mac kev vam meej - nce rau xyoo 80s, poob rau xyoo 90, nce ntxiv tam sim no - yog ze ze rau qhov zoo ntawm Apple lub kho vajtse thiab software, tsis yog nws qhov qhib. Lub Mac ua tau zoo tshaj plaws thaum nws raug kaw, tsawg kawg thaum nws qhib.
Nyob rau tib lub sijhawm, Microsoft tau kov yeej lub vertically integrated IBM. (Nco Warp OS?)
Kuv nco qab, tab sis Wu pom tseeb tsis tau, vim hais tias lub kaw lus hu ua "OS/2 Warp".
Yog tias kev qhib siab yog tus yuam sij rau Windows txoj kev vam meej, ua li cas txog Linux thiab lub desktop? Linux yog qhib tiag tiag, los ntawm qhov txhais li cas peb siv nws, qhib ntau dua li Windows tuaj yeem ua tau. Thiab raws li yog hais tias lub desktop operating system yog tsim nyog yuav luag tsis muaj dab tsi, txij li thaum nws yeej tsis tshwj xeeb zoo nyob rau hauv zoo.
Ntawm cov servers, qhov twg Linux yog dav suav tias yog thev naus laus zis zoo dua - nrawm thiab txhim khu kev qha - nws muaj, ntawm qhov tod tes, tau ua tiav loj. Yog tias kev qhib siab yog qhov tseem ceeb, Linux yuav ua tiav txhua qhov chaw. Tab sis nws ua tsis tau. Nws tsuas yog ua tiav qhov twg nws yog qhov zoo tiag tiag, thiab qhov ntawd yog raws li server system.
Google tus qauv qub tau qhib siab qhib thiab nrawm dhau los ntawm Yahoo thiab nws cov qauv them-rau-premium tso rau hauv.
Txhawm rau muab qhov tseeb tias Google rhuav tshem cov kev sib tw thawj-tiam tshawb nrhiav rau nws qhov kev qhib siab yog qhov tsis txaus ntseeg. Lawv lub cav tshawb nrhiav tau zoo dua - tsis yog me ntsis zoo dua, tab sis zoo dua, tej zaum kaum zaus zoo dua - txhua txoj hauv kev: qhov tseeb, nrawm, yooj yim, txawm tias tsim qauv.
Ntawm qhov tod tes, tsis muaj tus neeg siv, tom qab xyoo nrog Yahoo, Altavista, thiab lwm yam, sim Google thiab hais rau nws tus kheej: "Wow, qhov no qhib ntau heev!"
Feem ntau ntawm cov tuam txhab yeej ntawm xyoo 1980 thiab 2000s, xws li Microsoft, Dell, Palm, Google thiab Netscape, tau qhib qhov chaw. Thiab Is Taws Nem nws tus kheej, txoj haujlwm tseem ceeb ntawm tsoomfwv, yog ob qho tib si qhib thiab ua tiav zoo kawg. Ib qho kev txav tshiab tau yug los thiab nrog nws txoj cai hais tias "qhib yeej dhau qhov kaw".
Microsoft: tsis qhib tiag tiag, lawv tsuas yog tso cai rau lawv cov kev khiav haujlwm - tsis pub dawb, tab sis rau nyiaj - rau txhua lub tuam txhab uas yuav them.
Dell: qhib li cas? Dell txoj kev vam meej tshaj plaws tsis yog vim kev qhib siab, tab sis rau qhov tseeb tias lub tuam txhab nrhiav txoj hauv kev los ua PCs pheej yig dua thiab nrawm dua li nws cov neeg sib tw. Nrog rau qhov tshwm sim ntawm kev tsim khoom lag luam tawm mus rau Tuam Tshoj, Dell qhov kom zoo dua maj mam ploj mus nrog rau nws qhov cuam tshuam. Qhov no tsis yog ib qho piv txwv ci ntsa iab ntawm kev vam meej.
Palm: Yuav ua li cas qhib ntau dua Apple? Ntxiv mus, nws tsis muaj lawm.
Netscape: lawv tsim browsers thiab servers rau lub vev xaib qhib tiag tiag, tab sis lawv cov software raug kaw. Thiab dab tsi raug nqi lawv cov thawj coj hauv qhov browser yog qhov kev tawm tsam ob zaug los ntawm Microsoft: 1) Microsoft tuaj nrog lub browser zoo dua, 2) hauv kev kaw tag nrho (thiab tsis raug cai), lawv siv lawv txoj kev tswj hwm lub Windows kaw. system thiab pib xa Internet Explorer nrog lawv es tsis txhob Netscape Navigator.
Qhov kev vam meej ntawm kev qhib tshuab tau qhia txog qhov tsis txaus ntseeg hauv cov qauv kaw.
Xwb, Wu cov piv txwv tau qhia txog qhov tsis txaus ntseeg hauv nws qhov kev thov: nws tsis muaj tseeb.
Uas coj peb mus rau kaum xyoo dhau los thiab kev vam meej ntawm Apple. Apple tau ua tiav peb txoj cai tau txog nees nkaum xyoo. Tab sis nws yog li ntawd vim nws muaj qhov zoo tshaj plaws ntawm txhua qhov ua tau zoo; uas yog ib tug dictator uas muaj hwj chim kiag uas kuj yog ib tug neeg txawj ntse. Steve Jobs embodied lub koom haum version ntawm Plato lub zoo tagnrho: ib tug philosopher huab tais ntau npaum li cas tshaj kev ywj pheej. Apple nyob ntawm ib lub hauv paus hauv siab uas tsis tshua ua yuam kev. Nyob hauv lub ntiaj teb uas tsis muaj qhov yuam kev, kaw zoo dua li qhib. Raws li qhov tshwm sim, Apple tau yeej nws txoj kev sib tw rau lub sijhawm luv luv.
Tim Wu txoj kev mus kom ze rau tag nrho cov ntsiab lus yog regressive. Hloov chaw ntawm kev ntsuas qhov tseeb thiab kos cov lus xaus txog kev sib raug zoo ntawm qib kev qhib siab thiab kev lag luam zoo, nws twb tau pib nrog kev ntseeg hauv qhov kev xav no thiab sim ua kom yuam kev ntau qhov tseeb kom haum rau nws qhov dogma. Yog li ntawd, Wu sib cav tias Apple txoj kev vam meej hauv 15 xyoo dhau los tsis yog qhov pov thawj uas tsis tuaj yeem lees paub tias axiom "qhib yeej dhau qhov kaw" tsis siv, tab sis qhov tshwm sim ntawm Steve Jobs lub peev xwm tshwj xeeb uas kov yeej lub hwj chim qhib. Tsuas yog nws thiaj khiav lub tuam txhab zoo li no.
Wu tsis tau hais txog lo lus "iPod" tag nrho hauv nws tsab ntawv, nws tau hais txog "iTunes" ib zaug - hauv kab lus hais saum toj no, liam tias Apple tsis tuaj yeem tshem tawm iTunes ntawm koj lub iPhone. Nws yog qhov tsis haum rau hauv ib tsab xov xwm uas tawm tswv yim tias "qhib trumps kaw." Ob yam khoom no yog ib qho piv txwv ntawm qhov tseeb tias muaj lwm yam tseem ceeb hauv txoj hauv kev rau kev vam meej - zoo dua yeej zoo dua, kev koom ua ke zoo dua li kev sib cais, kev yooj yim yeej dhau qhov nyuaj.
Wu xaus nws tsab ntawv nrog cov lus qhia no:
Thaum kawg, qhov zoo dua koj lub zeem muag thiab tsim kev txawj ntse, qhov ntau koj tuaj yeem sim kaw. Yog tias koj xav tias koj cov neeg tsim khoom lag luam tuaj yeem ua raws li Txoj Haujlwm ze-tsis muaj qhov tsis zoo hauv 12 xyoo dhau los, mus tom ntej. Tab sis yog tias koj lub tuam txhab tsuas yog khiav los ntawm tib neeg, ces koj ntsib lub neej yav tom ntej uas tsis tuaj yeem xav txog. Raws li kev lag luam ntawm kev ua yuam kev, qhib qhov system muaj kev nyab xeeb dua. Tej zaum yuav xeem qhov no: sawv, saib daim iav thiab nug koj tus kheej - Kuv yog Steve Jobs?
Lo lus tseem ceeb ntawm no yog "surer". Tsis txhob sim nws kiag li. Tsis txhob ua dab tsi txawv. Tsis txhob nkim lub nkoj. Tsis txhob twv qhov kev xav dav dav. Ua luam dej hauv qab.
Qhov ntawd yog dab tsi annoys neeg txog Apple. Txhua tus neeg siv Windows, yog li vim li cas Apple tsis tuaj yeem ua kom zoo Windows PCs? Smartphones yuav tsum tau kho vajtse keyboards thiab hloov roj teeb; yog vim li cas apples ua rau lawv tsis muaj ob? Txhua tus paub tias koj xav tau Flash Player rau lub vev xaib puv puv, yog vim li cas Apple thiaj xa nws mus rau qhov siab? Tom qab 16 xyoo, "Xav Txog Kev Sib Txawv" kev tshaj tawm kev tshaj tawm tau pom tias nws yog ntau tshaj li kev lag luam gimmick. Nws yog ib qho yooj yim thiab loj motto uas yog ib qho kev qhia rau lub tuam txhab.
Rau kuv, Wu txoj kev ntseeg tsis yog tias cov tuam txhab yeej los ntawm kev "qhib", tab sis los ntawm kev muab cov kev xaiv.
Leej twg yog Apple txiav txim siab seb cov apps twg nyob hauv App Store? Tias tsis muaj lub xov tooj yuav muaj cov yuam sij kho vajtse thiab cov roj teeb hloov tau. Cov khoom siv niaj hnub no zoo dua yam tsis muaj Flash Player thiab Java?
Qhov twg lwm tus muab kev xaiv, Apple txiav txim siab. Ib txhia ntawm peb txaus siab rau qhov uas lwm tus ua—qhov kev txiav txim siab no feem ntau yog.
Txhais thiab luam tawm nrog kev tso cai zoo ntawm John Gruber.
Kuv tsis paub tias nws puas yog kab laum ntawm iPhone, tab sis qee zaum kev sau ntawv ploj lawm hauv qee lo lus. Nyob rau hauv tas li ntawd, ib co kab lus tsis tiav ... Tej zaum txhais los ntawm Google thiab tsis proofread.
Nws tuaj yeem nkag siab raws li kuv (Gruberov's) kev xav. Raws li kev tsom xam, nyuaj. Kuv xav tsis thoob tias cov xov xwm loj tshaj tawm nws.
Cov lus pom zoo heev.
Yog li txiav txim siab vim Gruber sau nws, nws tsis tuaj yeem muaj tseeb? Thov qhia rau kuv paub qhov nws sau tsis muaj tseeb.
Cov no yog cov kev ntsuam xyuas tsis tsim nyog. Apple tau raug ntaus los ntawm tus nqi thaum ntawd thiab nws yuav tshwm sim dua tam sim no. Cov neeg sib tw cov khoom lag luam ib txwm ntes tau zoo thiab tus nqi qis dua tom qab qee lub sijhawm. Muaj tsuas yog ntau ntawm cov tsis tshua muaj mobile. Kuv tau siv Apple cov khoom rau 22 xyoo, yog li kuv paub tias nws zoo li cas :-)))
Apple yeej lub sijhawm ntawd los ntawm kev them cov khib nyiab kim. Mac OS 8/9 tsis tuaj yeem hu ua lwm yam. Piv rau qhov ntawd, NTs yog qhov txuj ci tseem ceeb.
Tam sim no nws yuav rov ua dua ib nrab hauv cov ntawv tom qab PC. iPhone thiab iPad tsis yog qhov phem, tab sis lawv tsis yog qhov zoo tshaj plaws. iOS tsis tuaj yeem ua tej yam yooj yim heev (cov ntaub ntawv sib koom ntawm daim ntawv thov cuam tshuam rau kuv). Thiab tus nqi belongs rau cov neeg siab dua. Nws yeej yuav tsis poob rau hauv qhov tob zoo li Apple tau ua nyob rau cuaj caum xyoo, tab sis kuv tsis xav tias hauv peb lub xyoos Apple yuav pom qhov zoo (thiab muaj txiaj ntsig zoo heev) zoo li nws yog ib xyoos dhau los.
Yog li koj tseem hluas heev piv rau kuv, JURO, tab sis tseem zoo dua li iOS geeks uas tsis tsuas yog ua si "cov kws tshaj lij" hauv Apple ntawm no ...
Ntawm qhov tod tes, kaw-mindedness kuj tuaj yeem cais cov neeg siv khoom. Thaum kuv xav synchronize kuv daim ntawv qhia hnub ntawm Apple li thiab ib qho khoom siv tsis yog Apple, kuv tau xaus nrog Google, vim iCloud tsuas yog ua si hauv nws lub sandbox thiab tsis kam qhia cov ntaub ntawv nrog cov khoom siv tsis yog Apple. Thaum kawg, kuv yuav tsum tau hloov mus rau qhov kev pabcuam sib tw vim raug kaw. Nws zoo ib yam li Fotostream. Kuv hloov nws nrog Lub Koob Yees Duab upload rau Dropbox vim nws ua haujlwm thoob plaws cov khoom siv thiab cov tshuab thiab siv cov qauv ntaub ntawv uas ua haujlwm zoo. Kua txiv zoo li lub tawb kub. Tsuav koj nyob hauv, nws yog lub vaj kaj siab. Tab sis woe betide koj sai li sai tau thaum koj sim coj ib kauj ruam tawm ntawm lub tawb. Woe rau koj…
sau tau zoo heev. Apple's kaw-mindedness yeej tawm rau kuv.
Cov kab lus zoo heev, Kuv tau nyeem nws ob peb hnub dhau los thaum Gruber tau tshaj tawm thiab xav tias nws yuav zoo los txhais nws, yog li ua tsaug!
Tab sis mus saib. Qee tus neeg ntawm no tej zaum tsis nkag siab tias tsab xov xwm hais txog dab tsi, yog li kuv mam li sau nws yooj yim heev.
Gruber hais tias kev vam meej tsis yog txhais los ntawm seb lub lag luam raug kaw lossis qhib. Raws li nws, kev vam meej yog txhais los ntawm qhov zoo ntawm cov khoom. Yog li Apple tsis ua tiav vim nws raug kaw. Txawm tias Google tsis ua tiav vim nws tau (ib zaug) qhib. Ob lub tuam txhab muaj kev vam meej vim lawv ua cov khoom lag luam zoo tshaj plaws hauv lawv txoj kev lag luam.
Yog li qhov kev kaw / qhib qhov tsis tseeb yog qhov tsis muaj txiaj ntsig. Thaum kawg, nws tsuas yog nyob ntawm seb koj cov khoom puas yog 'qhov zoo tshaj plaws hauv ntiaj teb' lossis 'tag nrho cov khib nyiab'.
Nco tseg: rau cov neeg uas tau tawm tswv yim yam tsis tau nyeem tsab xov xwm, Kuv tsuas yog nyeem cov nqe lus uas Gruber qhia tias Apple qhib ntau dua li Google thiab lub tuam txhab tsis tuaj yeem hu ua qhib lossis kaw. Vim nws yeej ib txwm hais txog qhov tshwj xeeb ntawm lub tuam txhab.
Tab sis dua, nws tsis muaj teeb meem yog tias lub tuam txhab raug kaw lossis qhib. Yog tias nws tsim cov khoom pov tseg, nws yuav tsis tau yuav nyob rau hauv txhua rooj plaub.
Kuv yuav khaws cov neeg khib nyiab...vim pheej yig.