Kaw ad

Thaum lub Cuaj Hlis 2019, Samsung tau tshaj tawm nws thawj lub xov tooj hloov tau yooj yim. Nws tau hu ua Fold thiab tam sim no peb muaj nws tiam thib peb hauv daim ntawv ntawm Galaxy Z Fold3 ntaus ntawv. Txawm li cas los xij, Samsung tsis tau tso tseg, thiab muab nws cov neeg siv khoom thib ob hloov pauv ntawm cov khoom siv tau yooj yim ntawm "clamshell" hom. Xyaum tam sim ntawd tom qab qhov kev nthuav qhia ntawm thawj tus qauv, txawm li cas los xij, muaj kev xav zoo li thaum Apple yuav los nrog nws cov kev daws teeb meem. 

Yog tias koj tuaj yeem xav txog Z Fold3 raws li kev sib xyaw ntawm lub xov tooj smartphone thiab ntsiav tshuaj, Z Flip yog "tsuas yog" smartphone. Nws tus nqi ntxiv yog qhov loj, vim tias txawm tias nyob rau hauv ib qho khoom siv compact heev koj tau txais 6,7-nti zaub, piv txwv li qhov loj tshaj plaws ntawm iPhones - iPhone 13 Pro Max - muaj. Lub Motorola Razr 5G tom qab ntawd muab 6,2 nti zaub. Thiab tseem muaj Huawei P50 Pocket (6,9" zaub) lossis Oppo Nrhiav N. Google tseem tab tom npaj nws "foldable" ntaus ntawv. Tab sis puas yog cov cuab yeej no ua tiav zoo tias nws twb tsim nyog rau Apple los rau hauv kev lag luam nrog nws cov kev daws teeb meem? Txij li thaum Samsung yog thawj lub tuam txhab loj tshaj tawm cov khoom siv foldable ntawm cov nplai loj, nws tseem ntsib kev sib tw me me.

Kev muag khoom tsis sib xws 

Tag nrho ntawm 1,35 billion khoom siv tau raug xa mus rau lub lag luam smartphone thoob ntiaj teb xyoo tas los, sawv cev rau kev loj hlob ntawm 7%. Thawj qhov chaw tau tiv thaiv ib zaug ntxiv los ntawm Samsung, uas xa tawm 274,5 lab lub xov tooj smartphones thiab nws txoj kev lag luam tau mus txog (raws li xyoo dhau los) 20%. Qhov no tau tshaj tawm los ntawm lub tuam txhab tshuaj ntsuam xyuas Canalys. Apple ua tiav nyob rau hauv qhov chaw thib ob nrog 230 lab lub xov tooj smartphones xa tawm thiab kev lag luam sib koom ntawm 17% (11% kev loj hlob ntawm xyoo), thaum Xiaomi los nyob rau hauv thib peb, nrog 191,2 lab smartphones xa mus rau lub lag luam thiab 14% kev lag luam feem (xyoo. -on-xyoo kev loj hlob 28%).

muag 2021

Raws li Canalys cov kws tshuaj ntsuam xyuas, cov tsav tsheb loj hlob tseem ceeb yog ntu nyiaj txiag hauv thaj av Asia-Pacific, Africa, South America thiab Middle East. Kev thov rau cov khoom siv high-end los ntawm Samsung thiab Apple kuj yog "muaj zog", nrog rau yav dhau los ntsib nws lub hom phiaj muag 8 lab "jigsaw puzzle" thiab tom kawg tau kaw qhov muaj zog tshaj peb lub hlis twg ntawm tag nrho cov hom nrog 82,7 lab khoom xa tuaj. Canalys kwv yees tias kev loj hlob ntawm lub lag luam smartphone yuav txuas ntxiv mus rau xyoo no thiab.

Smartphone muag 2021

Tab sis nws muaj lus nug txog seb 8 lab lub xov tooj hloov pauv tau muag tawm ntawm Samsung tag nrho kwv yees 275 lab lub xov tooj muag yog qhov ua tiav. Hais txog lub flagship Galaxy S21, koj tuaj yeem hais tau, vim nws muag 20 lab units. Nyob rau tib lub sijhawm, vim qhov kev thov muaj zog rau lub xyoo tshiab no hauv daim ntawv ntawm Galaxy S22 series, Samsung tau nce nws cov khoom lag luam mus txog 12 lab units rau txhua tus qauv. Nyob rau hauv tag nrho, Samsung npaj yuav muag 36 lab Galaxy S22 xov tooj xyoo no ib leeg. Tom qab tag nrho, nws cov phiaj xwm tau pom zoo dua li lawv tau nyob hauv 2021, vim tias xyoo no nws xav xa 334 lab lub xov tooj ntawm tes mus rau lub khw. Tab sis hais txog cov khoom siv hloov tau yooj yim, nws yuav tsum tau hais tias tsuas yog ib lab ntawm lawv tau muag hauv kev lag luam hauv South Kauslim.

Txawm li cas los xij, nws yog qhov tseeb tias 28 lab units ntawm Samsung cov qauv saum toj kawg nkaus tau muag xyoo tas los, uas yog tag nrho me me, txawm tias lub tuam txhab cov phiaj xwm yuav yog, thiab seb nws puas txaus siab rau tus naj npawb ntawm kev muag khoom ntawm Galaxy S21 series lossis cov ntawm. Galaxy Z Fold qauv thiab Z Flip ua. Cov xov tooj qis kawg hauv daim ntawv ntawm Galaxy A, Galaxy M thiab Galaxy F series tsuas yog tsim los ntawm feem ntau ntawm kev muag khoom. Tau kawg, Apple tsuas yog muag nws cov iPhones, tsuas yog rau tus qauv SE tag nrho tuaj yeem suav tias yog hwm.

Yog li xyoo 2022 yog xyoo uas peb yuav tsum tos ntsoov rau Apple's "jigsaw puzzle"? 

Yog tias Apple yuav tsum tau coj los ntawm tus naj npawb ntawm kev muag khoom ntawm cov xov tooj hloov pauv ntawm Samsung, nws yuav tsis muaj txiaj ntsig ntau. Nws yeej tseem ntshai ntawm cov txiaj ntsig zoo li lub cuab yeej yuav muaj nyob rau ntawm "cannibalization" ntawm nws iPhones thiab tshwj xeeb tshaj yog iPads. Tseeb, ntau tus neeg siv yuav txaus siab rau lub folding ntaus ntawv zoo ib yam li Samsung's Fold, es tsis yog nws tus kheej thiab lub iPad.

Ntawm qhov tod tes, muaj ib lub bandwagon uas tseem tsis tau qeeb qeeb heev. Lwm lub tuam txhab tau maj mam dhia mus rau hauv nws, thiab Apple yuav tsum teb. Tsis tas li ntawd, nrog nws cov koob meej, nws yog qhov ua tau heev uas nws qhov kev nthuav qhia tuaj yeem yog qhov ntaus tiag tiag, vim tias nws yuav thaum kawg yuav ua rau tus tswv iPhone qhov txawv txawv.

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