Ondrej Holzman Nws tau ntev lawm txij li thaum Apple lub ntsiab lus tseem ceeb tau muab zais rau hauv ntau yam tsis paub. Hnub no thaum 19:XNUMX peb lub sijhawm, lub tuam txhab Californian yuav nthuav tawm nws cov aces, uas CEO Tim Cook tau ua tiav zais nws lub tes tsho. Txawm li cas los xij, cov ntaub ntawv sau los ntawm Apple lub rooj sib tham zaum kawg tuaj yeem ua rau peb qhia txog qhov kev ua yeeb yam zoo nkauj ntawm Flint Center yuav zoo li cas.
Dan Frommer ntawm Quartz nws ua tib zoo mus dhau ob peb lub ntsiab lus kawg thiab sau cov ntaub ntawv sau rau hauv infographics uas peb tuaj yeem nyeem leej twg yuav nthuav tawm cov khoom tshiab thiab thaum twg peb tuaj yeem cia siab rau lawv. Qhov kev nthuav qhia ntawm cov cuab yeej tshiab yog qhov tseem ceeb rau Apple thiab nws lub tswv yim tag nrho. Raws li Steve Jobs, nws feem ntau yog ib tug txiv neej ua yeeb yam, tab sis txawm nyob rau hauv kev coj noj coj ua ntawm Tim Cook, cov neeg tuaj saib hauv cov yeeb yam tsis dhuav. Cov ntaub ntawv sau los ntawm Dan Frommer los ntawm ntau tshaj kaum tawm kev nthuav qhia.
Txij li thaum Lub Ib Hlis 2007, 27, thaum Steve Jobs qhia thawj iPhone, muaj peb caug txheej xwm, 88 ntawm Apple archives hauv podcast tshwj xeeb hauv iTunes Store. Qhov nruab nrab, cov xwm txheej no yog XNUMX feeb ntev thiab daim ntawv yooj yim ib txwm zoo ib yam: kev nthuav qhia minimalistic, lub tuam txhab cov txiv neej tseem ceeb ntawm theem, kev qhia txog cov khoom tshiab thiab kev nthuav qhia video ntawm lawv lossis lawv cov khoom tsim.
Tus neeg coob tshaj plaws
Thaum Apple tau coj los ntawm Steve Jobs, cov ntsiab lus ntawm cov ntsiab lus tseem ceeb yog qhov tseeb. Tus co-founder ntawm lub tuam txhab cia li reveled nyob rau hauv keynotes, thiab nws muaj peev xwm muag tej yam khoom uas tsis muaj lub slightest hesitation muaj peev xwm los yeej tshaj txawm tus neeg tsis txaus siab ntau tshaj ib zaug.
Thaum lub sijhawm nws cov lus tseem ceeb tshaj plaws, uas twb tau hais los ntawm 2007, nws tau siv sijhawm li ib teev thiab ib nrab ntawm theem. Thaum lub sij hawm ntawd, nws tsis cia xyaum lwm tus nyob rau hauv pem hauv ntej ntawm lub screen. Raws li lub sijhawm dhau los, Cov Haujlwm tau pib muab sijhawm ntau rau nws cov npoj yaig, tus thawj coj ntawm kev lag luam Phil Schiller tau nyiam cov neeg nyiam saib, thiab Scott Forstall, tus nyiam tshaj plaws ntawm Jobs, uas, txawm li cas los xij, yuav tsum tau tawm haujlwm tom qab Tim Cook tuaj txog ntawm Apple. , feem ntau tshwm sim.
Nws txoj kev noj qab haus huv kuj tau ua lub luag haujlwm loj hauv Steve Jobs qhov tsos. Nws yog Phil Schiller uas tau nqis los rau hauv lub sijhawm tus thawj coj tsis tuaj, thiab Txoj Haujlwm 'lub sijhawm ntawm theem poob qis, yog tias nws muaj peev xwm tshwm sim rau pem hauv ntej ntawm cov neeg tuaj saib txhua xyoo dhau los ntawm nws lub neej.
Nws tus neeg ua tiav, Tim Cook, xaiv los ntawm Txoj Haujlwm, yog los ntawm lwm lub thoob. Ib tug nyob ntsiag to introvert uas tsis tuav lub limelight zoo li. Tias yog vim li cas tam sim no lub taub hau ntawm Apple xaiv txoj hauv kev sib txawv - ntawm cov ntsiab lus tseem ceeb, nws hloov mus rau hauv lub luag haujlwm ntawm ib hom kev sib tham tus tswv tsev uas nrog rau tag nrho cov kev pab cuam, tab sis tawm cov lus tshaj tawm tseem ceeb rau nws cov npoj yaig. Cov xov xwm kho vajtse feem ntau yog nthuav tawm los ntawm Phil Schiller, thiab tsis ntev los no Craig Federighi tau ci ntsa iab. Ntawm xyoo no WWDC, thaum ua qauv qhia OS X Yosemite thiab iOS 8, nws khav theeb kev ntseeg siab thiab lom zem.
Txawm hais tias hnub no lub ntsiab lus tseem ceeb yuav tsum tsis yog feem ntau hais txog software, peb tuaj yeem cia siab tias muaj Craig Federighi lub sijhawm no thiab. Apple yuav tawm tsam nws tus kheej yog tias nws cia tus tshaj tawm zoo li no zaum hauv kab hauv ntej.
Raws li Tim Cook, feem ntau nws tsuas yog siv sijhawm tsawg dua 20 feeb ntawm theem. Hauv kev taw qhia, nws ib txwm nco qab Apple txoj kev vam meej, ua rau muaj kev tso dag thiab lom zem ntawm kev sib tw, tom qab ntawd thaum lub ntsiab lus tseem ceeb nws ua kom muaj kev txuas ntxiv ntawm "tshaj tawm" ob peb zaug ntxiv nrog cov lus luv luv, thiab thaum kawg nws hais tias "koj li cas. tsuas pom, tsuas yog Apple ua tau. "
Funny tshaj plaws
Txawm hais tias nws yog qhov tseem ceeb tshaj plaws hauv xov xwm lossis tsim tawm qhov xwm txheej uas Apple nthuav tawm nws cov xov xwm, nws yuav yog ib teev los yog ob qho kev lom zem yam tsis muaj qee zaus tso dag. Craig Federighi twb tau hais lawm nws tus kheej tsis yog tsuas yog ib tus neeg hais lus zoo thiab ntxim nyiam xwb, tab sis tib lub sijhawm yog tus neeg tso dag zoo.
Thaum lub sijhawm nthuav tawm kawg, uas tau tshwm sim ntawm tus tsim tawm lub rooj sib tham nyob rau lub Rau Hli thiab kav ntev li 117 feeb, ntau dua 5000 tus neeg tuaj koom tau tawm tsam ntau tshaj li tsib caug zaug, thiab Apple tau txais kev qhuas rau nws cov lus dag yuav luag ib puas zaus. Qhov tseem ceeb, kev luag tsis yog ib txwm los ntawm kev khawb ntawm kev sib tw, tab sis Apple cov thawj coj paub yuav ua li cas lom zem ntawm lawv tus kheej thiab lawv cov npoj yaig.
Qhov no tau tshwm sim ntau zaus thaum WWDC 2014 los ntawm Craig Federighi, thaum nws 75 feeb ntawm theem Tim Cook tom qab hu nws Superman. Nyob rau tib lub sijhawm, tus thawj coj software tau khwv tau ob zaug ntau li luag (hauv qhov no zoo) dua Tim Cook thiab Phil Schiller dhau rau rau lub sijhawm kawg.
Lub sij hawm ntawm kev tshwm sim
Tau kawg, Apple tsis yog ib txwm tau ncaj qha mus rau lub ntsiab lus, cia peb nkag siab cov xov xwm tseem ceeb tshaj plaws. Raws li twb tau hais lawm, Tim Cook ib txwm pib lub ntsiab lus tseem ceeb nrog kev rov qab los li qub thiab ceeb toom ntawm lub tuam txhab qhov kev ua tiav tshiab kawg, thiab kev tos rau lub tshiab iPhone lossis iPad yog kaum feeb. Cov neeg tuaj saib tau tos ntev tshaj plaws rau iPhone 3GS, uas Phil Schiller nthuav tawm tsuas yog tom qab ntev 102 feeb. Ntawm qhov tsis sib xws, Apple tau nrawm nrawm rau qhov teeb meem ntawm ob xyoos dhau los, thaum Schiller tau mus rau theem hauv tsawg dua li ib feem peb ntawm ib teev.
Tau kawg, los ntawm cov ntaub ntawv no peb tsis tuaj yeem hais tias thaum twg peb yuav pom iPhone 6 hmo no lossis thaum twg Apple yuav tsum qhia cov khoom siv uas xav tau ntau, tab sis tsawg kawg peb tuaj yeem taug qab qhov sib txawv uas Apple tau txais rau cov xov xwm xav tau tshaj plaws. thiab ntau zaus. Qhov nruab nrab, nws tau qhia txog lub iPhone tshiab 45 feeb tom qab pib lub ntsiab lus tseem ceeb, tab sis nyob rau hauv peb lub xyoos dhau los nws yeej ib txwm ua ntej.
Tsis tas li ntawd, lub iPhone tshiab tsis yog tib qho uas tos tam sim no. Nws muaj feem ntau tias Apple yuav tshaj tawm ob lub xov tooj tshiab, thiab ntau qhov kev saib xyuas yuav tsum tau them rau cov khoom siv xws li iWatch. Thiab yog tias qhov kev xav txog kev them nyiaj mobile kuj tseem ua tiav, Apple yuav siv sijhawm ntau rau nws txhawm rau paub cov neeg siv khoom nrog nws cov kev pabcuam tshiab kom ntxaws. Yog li peb tuaj yeem muaj kev nyab xeeb rau lwm qhov ntev ob-teev cov lus tseem ceeb, tab sis lub sijhawm no nrog qhov tsawg kawg nkaus "tsim ib feem ntawm Tim Cook" thiab qhov siab tshaj plaws rau cov khoom tshiab nthuav tawm los ntawm Phil Schiller thiab Craig Federighi.
Tab sis ib zaug ntxiv, peb yuav tsum ceeb toom rau koj tias yog tias leej twg paub yuav ua li cas xav tsis thoob thiab tawm hauv lub thawv, nws yog Apple. Yog li ntawd, cov ntaub ntawv sau los ntawm xyoo tas los no yuav tsis txhais tau dab tsi. Qee tus txawm hais tias Bob Mansfield, yav dhau los lub taub hau ntawm Apple kho vajtse uas txav ncaj qha raws li Tim Cook cov lus qhia ob xyoos dhau los los ua haujlwm rau cov haujlwm yav tom ntej, tuaj yeem tshwm sim ntawm theem ntawm iWatch tso tawm hauv daim ntawv ntawm kev rov qab los zoo heev.
WWDC14 yog qhov tawg! Thiab hnub no kuv tos ntsoov rau nws. Kuv twb hnav apple t-shirt. :-D Fanatic.
Tsuas yog hloov Pampersky thiab koj npaj txhij ;)
Kuv kuj tos ntsoov rau nws thiab kuv tsis txaj muag rau nws thiab :-)
Kuv xav tias ua tsaug rau Federighi (thiab tsis yog nws xwb), cov ntsiab lus tseem ceeb tau rov hloov ntau qhov kev txiav txim siab dua. Kuv ua siab ncaj tos ntsoov rau cov khoom tshiab, tab sis kuv tseem tos ntsoov rau Federighi.
Nws yog ib tug fighter xwb.
Raws nraim. Federighi zoo heev thiab WWDC tau zoo vim nws. Hmoov zoo, Cook tab tom tham tsawg dua vim tias nws txoj kev hais lus tsis zoo rau kuv.