Kaw ad

Kev sib tw hauv kev lag luam xov tooj ntawm tes yog tas li nce ntxiv, vim cov hom me me tau nthuav dav heev hauv nws, uas tau kawg loj hlob raws li qhov hnyav npaum li cas lawv muab tus nqi tag rau lawv cov khoom siv. Apple tuaj yeem so tau yooj yim vim tias nws cov iPhones nrov heev nyob rau sab av loj European. Txawm hais tias Samsung tseem ua tus coj ntawm no, Apple tau loj hlob piv rau nws. 

Ib qho ntawm cov npe uas nthuav dav ntau yog Realme. Lub tuam txhab Suav no tsuas yog tsim nyob rau xyoo 2018, thiab nkag mus hauv Czech lag luam ib xyoos tom qab. Raws li kev tshawb fawb Qhov Zoo Tshawb Pom Analytics Txawm li cas los xij, lub tuam txhab kev xa khoom smartphone tau nce 2020% hauv European lag luam piv rau 500. Nws yog li no lub lag luam loj hlob sai tshaj plaws hauv cov teb chaws Europe. Qhov no kuj yog vim li cas nws yog ntawm TOP 5 tus muag khoom thawj zaug xyoo tas los. 

Strategy Analyrics 1

Tab sis nws tsis txhais hais tias thaum ib tug loj hlob, lwm tus yuav tsum poob. Ntawm tsib tus neeg muag khoom saum toj kawg nkaus, tsuas yog ib qho tiag tiag poob, thiab qhov ntawd yog qhov loj tshaj plaws. Samsung poob ib feem pua ​​​​ntawm xyoo-rau-xyoo hauv 2021. Tab sis nws tseem muaj 29% ntawm kev ua lag luam. Apple yog thib ob, loj hlob los ntawm 11% thiab nws tag nrho cov feem yog 23%. Qhov thib peb Xiaomi txhim kho los ntawm qhov zoo 33% thiab muaj 20% ntawm kev ua lag luam. Kev hwm kev ua tau zoo kuj tau ua tiav los ntawm Oppo, uas, txawm hais tias nws tsuas muaj 5% ntawm kev ua lag luam, nce 77%. Realme muaj 3% feem. Thaum Samsung tseem nyob deb heev ntawm Apple, Xiaomi yog kub ntawm nws pob taws vim nws tsuas yog 3% qab. Tab sis yog tias peb saib seb Apple ua li cas feem ntau ntawm European kev ua lag luam, tsis tas yuav txhawj xeeb ntau dhau ntawm kev poob nws txoj haujlwm thib ob.

Strategy Analyrics 2

Cov txiaj ntsig thiab kev muag khoom 

Raws li kev txheeb xyuas lub vev xaib Statista uas yog, Apple tau tshaj tawm cov ntaub ntawv muag khoom nyob rau sab av loj nyob sab Europe xyoo 2021, thaum nws muag cov khoom thiab cov kev pabcuam muaj nqis 89,3 billion US dollars. Nws yog lub sijhawm thib plaub uas Apple qhov muag muag hauv Tebchaws Europe kuj tau tshaj 60 billion US dollars, txawm hais tias nws yog qhov tseeb tias tom qab 2018, 2019 tau qis dua me ntsis. Kev muag khoom tau dhia dhau los thaum lub sijhawm covid xyoo 2020 thiab xyoo tas los lawv tau ua tiav cov ntaub ntawv tawg tiag tiag, tsis yog ntawm cov txiaj ntsig xwb, tab sis kuj hais txog kev nce ntxiv piv rau xyoo dhau los.

Statista

Website txheeb cais Kev Lag Luam Ntawm apps Tom qab ntawd hais tias Apple tau muag 2021 lab iPhones hauv Tebchaws Europe thaum xyoo 56,1. Hauv 2020, txawm li cas los xij, nws tsuas yog 37,3 lab. Yog tias nws txuas ntxiv ntawm tus nqi no, nws yuav sai sai no yog tus thib ib hauv Tebchaws Europe. Tebchaws Meskas thiab Nyij Pooj kuj loj tuaj. Ntawm qhov tsis sib xws, Tuam Tshoj muaj qhov hloov pauv txawv ntawm iPhone muag, qhov twg los ntawm tus nqi ntawm 71,2 lab iPhones muag hauv 2015, nws poob mus rau 2019 lab hauv 31,4, dhia mus rau yuav luag 43 lab units muag xyoo tas los.

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