Michal Ždanský Firma IHS iSuppl tau ib txwm coj sib nrug ntawm Apple lub cuab yeej tshiab kawg, iPad Air, los nthuav qhia cov lus zais ntawm nws cov khoom kho vajtse nrog rau tus nqi ntawm tus kheej cov khoom. Raws li lawv qhov kev tshawb pom, kev tsim cov qauv yooj yim yuav raug nqi $ 274, tus qauv kim tshaj plaws nrog 128 GB thiab LTE txuas Apple yuav tsim rau $ 361 thiab yog li muaj 61% npoo ntawm nws.
Apple tau tswj kom txo qis tus nqi tsim khoom piv rau 3rd tiam iPad, uas thawj zaug siv Retina zaub nrog plaub npaug ntawm cov pixels. Nws raug nqi 316 las, thaum lub ntsiav tshuaj pheej yig tshaj thib ob tau tawm ntawm 245 las. Nws tsis yog qhov xav tsis thoob tias qhov kim tshaj plaws ntawm tag nrho cov cuab yeej yog cov zaub. Nws yog thinner dua tiam thib peb, lub thickness tau txo los ntawm 2,23 hli mus rau 1,8 hli. Nws muaj peev xwm txo tau cov thickness ua tsaug rau ib tug me me ntawm cov khaubncaws sab nraud povtseg. Piv txwv li, txheej kov tsuas yog siv ib txheej ntawm iav xwb tsis yog ob. Tus nqi ntawm ib lub vaj huam sib luag yog $ 133 ($ 90 zaub, $ 43 kov txheej).
Txaus siab heev yog qhov tseeb tias Apple txo tus naj npawb ntawm LEDs illuminating cov zaub, los ntawm 84 mus rau 36 xwb. Ua tsaug rau qhov no, ob qho tib si hnyav thiab noj tau raug txo. Txhua Yam attributes txo tus naj npawb ntawm diodes kom zoo dua efficiency thiab ntau dua luminance, acc Cult ntawm Mac nws yog qhov tshwm sim ntawm kev siv IGZO zaub, kev siv cov khoom siv hauv Apple tau xav tau ntev. Txawm li cas los xij, cov ntaub ntawv no tseem tsis tau lees paub.
Lwm qhov tseem ceeb ntawm no yog 64-ntsis Apple A7 processor, tsim los ntawm Apple nws tus kheej thiab tsim los ntawm South Kauslim Samsung. Lub nti yog tiag tiag tsis kim, lub tuam txhab los ntawm $ 18. Txawm tias pheej yig dua yog flash cia, uas tus nqi ntawm $ 9 thiab $ 60 nyob ntawm qhov muaj peev xwm (16-128GB). Cov khoom siv kim dua yog cov chipset rau kev sib txuas rau cov xov tooj ntawm tes, uas raug nqi $ 32. Kua tau nruab lub iPad nrog lub chipset uas tuaj yeem npog tag nrho cov siv LTE zaus, ua tsaug uas nws tuaj yeem muab ib lub iPad rau txhua tus neeg ua haujlwm, yog li txo nqi ntau lawm.
Txawm hais tias cov khoom kim heev, uas raug nqi ntau dua li txhua tiam dhau los, Apple tau tswj kom txo cov nqi tsim khoom los ntawm 42 las thiab yog li nce cov paj los ntawm 36,7% mus rau 41%, nrog rau cov qauv kim dua qhov sib txawv yog ntau tshaj tawm. Tau kawg, tag nrho cov paj laum yuav tsis ncav cuag Apple lub txhab nyiaj, vim tias lawv yuav tsum tau nqis peev hauv kev lag luam, kev xa khoom thiab, piv txwv li, kev txhim kho, tab sis lub tuam txhab cov txiaj ntsig tseem loj.
Nws yog ib qho nyuaj rau kev xam cov paj laum yog tias peb tsis suav nrog lwm cov nqi xws li kev lag luam, kev xa khoom, kev sib sau ua ke, thiab lwm yam. Tau kawg, nws muab qhov tsawg kawg yog ib qho kev piav qhia ntawm cov nqi ntawm cov khoom hauv ib tiam neeg.
Koj tsis meej pem margin nrog profit
flash headline tsuas yog nyiam cov neeg nyeem ntau li ntau tau. Tsuas yog kab lus kawg ntawm tag nrho cov kab lus no tiag tiag..
thov txim, qhov no yog dab tsi? Kab lus tsuas muaj nqe lus thiab tus lej xwb.
Txhua tus neeg uas yws txog 41% qhov sib txawv ntawm tus nqi muag thiab cov nqi tsim khoom ntawm cov khoom tau pom tseeb tsis tau ua dab tsi hauv lawv lub neej thiab tom qab ntawd sim muag nws.
Kuv nkag siab qhov nostalgia ntawm cov neeg siv. leej twg xav txog lawv lub iPad yuav raug nqi ib nrab ntawm ntau npaum li cas, tab sis qhov kev muaj tiag ntawm kev lag luam yog qhov tsis txaus ntseeg. Yog tias koj tsis tuaj yeem muag ib yam khoom rau ob zaug ntawm tus nqi tsim khoom (lossis ntau dua), nws yuav luag tsis tsim nyog. Tau kawg, nws txawv ntawm kev lag luam mus rau kev lag luam, tab sis lub tswv yim hais tias koj ntxiv cov nqi ntawm cov khoom, ntxiv 10% rau nws thiab them tus neeg siv khoom yog qhov txawv kiag li.
Apple khwv tau nyiaj ntau heev vim nws muag cov khoom siv ntau heev, tsis yog vim nws muaj qhov tsis txaus ntseeg.
Rau kev siv: Samsung Galaxy S4 muag rau $ 579 hauv Asmeskas, nrog tus nqi tsim khoom kwv yees $ 237. (cov ntaub ntawv los ntawm Tsib Hlis, kuv tub nkees heev los nrhiav cov nqi hnub no)
Tus sau ntawm tsab xov xwm kom meej meej tsis muaj lub tswv yim dab tsi margin yog. Nyob rau hauv cov nqi, kuv pom ib co tangible, tab sis tsis muaj intangible nqi xws li iPhone txoj kev loj hlob, iOS no, kev lag luam thiab ib pawg ntawm lwm cov nqi (xws li, piv txwv li, cov nyiaj hli ntawm cov kws lij choj mus ntxuav). Tsis muaj kev xav txog kev thauj mus los thiab kev sib dhos ntawm cov khoom ntawd. Yog li ntawd, cov nqi no tsis txawm nyob rau theem ntawm cov nqi tas li. Thov xav txog yam koj sau rau lwm zaus. Qhov no yog Lightning quality.
Koj pom tseeb tsis muaj lub tswv yim dab tsi margin yog thiab yog cov ntsiab lus tsis meej pem nrog kev xav. Qhov no yog qhov txawv ntawm tus nqi muag thiab tus nqi tsim khoom. Ntawm qhov tod tes, cov nyiaj tau los ntawm cov khoom lag luam yog cov paj tau txo los ntawm cov nqi cuam tshuam nrog kev muag khoom, thiab lwm yam. Yog li ntawd, thov xav txog yam koj sau rau lwm zaus. Qhov no yog qhov zoo ntawm cov lus zoo li los ntawm iDnes.
Mr. Žďánský, tsis txhob thuam. Tom qab tag nrho, koj tsis hais tus nqi tsim khoom, tab sis tus nqi ntawm cov khoom. Tej zaum koj puas yuav khoom raws li tus neeg siv khoom? Cov nqi tsim khoom feem ntau muab faib ua qhov ruaj khov (qee qhov koj tau hais, qee qhov tso tseg) thiab sib txawv (koj tsis nco qab lawm). Qhov koj tau hais yog siv rau cov tub lag luam uas muag cov khoom muag - piv txwv li lawv yuav khoom rau x thiab muag tib yam khoom rau x + kab tias 20% + VAT. Tom qab ntawd cov paj yog 20%. Tab sis nyob rau hauv cov ntaub ntawv no, Apple tsis yuav cov khoom rau kev muag khoom, nws "yuav" ntau ntawm lwm yam "cov khoom" sab hauv - kev txhim kho, software thiab txhua yam ntsig txog nws. Tag nrho cov no belongs rau cov nqi tsim khoom. Yog li kuv yeej tsis txaus siab rau koj hauv kev xeem.
Yawg Robert, kuv tsis tau hais qhov twg tias qhov no yog ib daim ntawv teev tag nrho ntawm txhua qhov chaw. IHS iSuppli suav tias tus nqi tsim khoom, piv txwv li tus nqi ntawm cov khoom + sib dhos, yog $ 274 rau tus qauv qauv. Kev tsim kho software, kev lag luam, thiab lwm yam yog cov nqi sib txawv kiag li thiab tsis suav nrog cov paj laum. Yog tias koj yuav suav cov nyiaj tau los, qhov ntawd yog, qhov twg Apple tau txais ib daim, ces nws yuav txawv. Tab sis raws li tau hais hauv qhov kawg ntawm tsab xov xwm, Apple yuav tsis tau txais tag nrho cov paj. Tsis txhob confuse margin nrog profit.