Apple picker Hauv nws phau ntawv tshiab "Tsim rau pem hauv ntej", tus tsim qauv German thiab tus tsim qauv Hartmut Esslinger, tus tsim ntawm Frogdesign, piav qhia meej txog kev tsim qauv thiab kev nce qib ntawm kev tsim kho tshiab tau tsim cov kev hloov pauv hauv cov neeg siv khoom lag luam, tshwj xeeb tshaj yog rau ib lub tuam txhab Asmeskas ua tau zoo tshaj plaws uas tau tsim. : lub tuam txhab apple.
Qhov kev tshaj tawm ntawm phau ntawv tau tshwm sim nyob rau lub sijhawm qhib lub rooj nthuav qhia "Cov Qauv ntawm German Tsim - Los ntawm Lub Tsev Lub Tsev mus rau Ntiaj Teb", tuav hauv Hong Kong raws li ib feem ntawm BODW 2012 (editor's note: Business of Design Week 2012 - Asia qhov loj tshaj plaws tsim innovation exhibition). Qhov kev nthuav qhia yog kev koom tes ntawm Hong Kong Design Institute (HKDI), International Design Museum hauv Munich "The neue Sammlung" thiab Red Dot Design Museum hauv Essen, Lub teb chaws Yelemees.
Ib tus neeg sawv cev ntawm Designboom tau ntsib Hartmut Esslinger sai sai ua ntej nws phau ntawv tshaj tawm hauv Hong Kong thiab tau txais thawj phau ntawv luam ntawm lub sijhawm ntawd. Lawv tham txog Apple txoj kev npaj tswv yim thiab lawv txoj kev phooj ywg nrog Steve Jobs. Hauv tsab xov xwm no, peb rov qab saib Esslinger cov qauv tsim los ntawm xyoo 80s thaum ntxov, kev yees duab thiab sau cov qauv qauv, cov ntsiab lus, thiab kev tshawb fawb rau Apple cov ntsiav tshuaj, khoos phis tawj, thiab laptops.
Kuv xav kom Apple tus tsim tsis yog ua qhov zoo tshaj plaws hauv kev lag luam hauv computer, tab sis ua qhov zoo tshaj plaws hauv ntiaj teb. Steve Jobs
Thaum Apple twb nyob rau hauv kev ua lag luam rau xyoo thib rau, uas yog, xyoo 1982, co-founder thiab tus thawj tswj hwm Steve Jobs muaj hnub nyoog nees nkaum yim xyoo. Steve - intuitive thiab fanatical txog kev tsim zoo, pom tau hais tias tib neeg muaj kev kub ntxhov. Nrog rau kev zam ntawm Apple txoj kev laus, cov khoom lag luam tsis tau zoo heev piv rau IBM lub tuam txhab computer. Thiab lawv txhua tus yog dab tuag, tshwj xeeb tshaj yog Apple III thiab sai sai yuav tso tawm Apple Lisa. Apple's CEO - ib tug txiv neej tsis tshua muaj - Michael Scott, tsim kev lag luam sib txawv rau txhua hom khoom, suav nrog cov khoom siv xws li saib thiab nco. Txhua qhov chaw muaj nws tus kheej lub taub hau ntawm kev tsim thiab tsim cov khoom raws li leej twg xav tau. Raws li qhov tshwm sim, Apple cov khoom lag luam sib koom me ntsis hauv txoj hauv kev ntawm cov qauv tsim hom lus lossis tag nrho cov synthesis. Hauv qhov tseeb, kev tsim qauv tsis zoo yog ob qho tib si tus tsos mob thiab ua rau muaj kev cuam tshuam ntawm Apple lub tuam txhab kev txom nyem. Steve lub siab xav ua kom tiav cov txheej txheem cais tau yug los rau kev tsim qauv ntawm qhov project. Nws yuav tsum tau hloov pauv qhov kev nkag siab ntawm Apple hom thiab lawv cov khoom lag luam, hloov txoj hauv kev ntawm lub tuam txhab lub neej yav tom ntej, thiab thaum kawg hloov txoj kev xav hauv ntiaj teb thiab siv cov khoom siv hluav taws xob thiab kev sib txuas lus.
Txoj haujlwm no tau txais kev tshoov siab los ntawm ib lub tswv yim los ntawm Richardson Smith's "Design Agency" (tom qab ntawd coj los ntawm Fitch) ua haujlwm rau Xerox, uas cov neeg tsim qauv tau ua haujlwm nrog ntau pawg hauv Xerox los tsim ib hom lus tsim qauv siab uas lub tuam txhab tuaj yeem siv thoob plaws lub tuam txhab. . Jerry Manock, tus tsim Apple II cov khoom tsim thiab tus thawj coj tsim qauv rau Macintosh division, thiab Rob Gemmell, tus thawj coj ntawm Apple II faib, tuaj nrog txoj kev npaj uas lawv tuaj yeem caw tag nrho lub ntiaj teb tus tsim qauv rau Apple lub hauv paus thiab, tom qab xam phaj txhua tus. , tuav kev sib tw ntawm ob tus neeg sib tw sab saum toj. Apple yuav xaiv tus yeej thiab siv tus qauv tsim raws li lub tswv yim rau nws cov lus tsim tshiab. Tsis muaj leej twg paub thaum lub sijhawm Apple tab tom hloov mus rau hauv lub tuam txhab uas nws lub tswv yim raws li kev tsim thiab kev txhawb nqa nyiaj txiag los ntawm kev tsim kho tshiab yuav txhais tau tias kev vam meej thoob ntiaj teb. Tom qab ntau qhov kev sib tham nrog Steve Jobs thiab lwm tus thawj coj ntawm Apple, peb tau txheeb xyuas peb cov lus qhia sib txawv rau kev txhim kho ntxiv.
Tswv yim 1 tau txhais los ntawm cov lus hais tias "lawv yuav ua li cas ntawm Sony yog tias lawv ua lub computer". Kuv tsis nyiam nws vim tias muaj kev tsis sib haum xeeb nrog Sony, tab sis Steve tau hais. Nws pom tau tias Sony cov lus tsim qauv yooj yim yog "txias" thiab tuaj yeem ua piv txwv zoo lossis cov qauv ntsuas. Thiab nws yog Sony uas tau teeb tsa cov kev taw qhia thiab nrawm hauv kev ua "high-tech" cov neeg siv khoom lag luam - ntse dua, me dua thiab nqa tau yooj yim dua.
Tswv yim 2 tuaj yeem hu ua "Americana", vim tias nws ua ke "high-tech" tsim nrog classic American tsim qauv. Piv txwv suav nrog Raymond Loewy cov haujlwm xws li aerodynamic tsim rau Studebaker thiab lwm cov neeg siv tsheb thiab cov khoom siv hauv tsev Elektrolux, tom qab ntawd Gestetner cov khoom siv hauv chaw ua haujlwm thiab tau kawg lub raj mis Coca-Cola.
Tswv yim 3 tshuav rau kuv. Nws tuaj yeem yog radical li sai tau - thiab qhov ntawd yog qhov kev sib tw loj tshaj plaws. Lub tswv yim A thiab B tau ua raws li qhov tseeb, yog li Lub Tswv Yim C yog kuv daim pib caij nkoj mus rau qhov tsis paub. Tab sis nws kuj muaj peev xwm ua yeej.
Leej twg yog Hartmut Esslinger?
Nyob rau hauv nruab nrab-1970s, nws thawj zaug ua hauj lwm rau Sony ntawm Trinitron thiab Wega series. Thaum xyoo 1980, nws pib ua haujlwm rau Apple. Lub sijhawm no, lawv cov tswv yim tsim qauv sib koom ua ke tau hloov Apple los ntawm kev pib ua lag luam thoob ntiaj teb. Nws tau pab tsim cov "dawb dawb" cov lus tsim uas pib nrog cov lus dab neeg Apple IIc, suav nrog cov lus dab neeg Macintosh, thiab tau kav lub siab tshaj plaws ntawm Cupetino los ntawm 1984 txog 1990. Tsis ntev tom qab Txoj Haujlwm tau tawm mus, Esslinger tau txiav nws daim ntawv cog lus thiab ua raws Txoj Haujlwm rau nws lub tuam txhab tshiab, NeXT. Lwm cov neeg siv khoom lag luam tseem ceeb suav nrog kev tsim qauv thoob ntiaj teb thiab cov tswv yim lag luam rau Lufthansa, cov neeg siv khoom ntiag tug thiab cov neeg siv interface software rau SAP thiab cov npe rau MS Windows nrog rau cov neeg siv interface tsim. Kuj tseem muaj kev koom tes nrog cov tuam txhab xws li Siemens, NEC, Olympus, HP, Motorola thiab GE. Thaum Lub Kaum Ob Hlis 1990, Esslinger yog tib tus neeg tsim qauv tsim nyob rau hauv lub ntsej muag ntawm Businessweek magazine, lub sijhawm kawg Raymond Loewy tau txais txiaj ntsig zoo rau xyoo 1934. Esslinger tseem yog tus tsim xibfwb ntawm University of Design hauv Karlsruhe, Lub Tebchaws Yelemees, thiab txij li xyoo 2006 tau muaj. yog ib tug xibfwb ntawm convergent industrial design ntawm University of Applied Arts hauv Vienna, Austria. Niaj hnub no, Prof. Esslinger yog tus kws qhia paub txog kev tsim qauv tsim qauv hauv kev koom tes nrog Beijing DTMA thiab ntau txoj kev qhuab qhia, cov tsev kawm ntawv qib siab hauv Nyij Pooj hauv Shanghai.
Ib cov ntawv zoo tshaj plaws ntawm no! Ua tsaug.