Michal Marek Txawm hais tias Apple Watch feem ntau yuav tuaj txog ntawm cov khw muag khoom hauv ntau dua ib hlis, lawv tuaj yeem khav tau ntawm cov khoom plig muaj koob npe los ntawm International Forum Design lub koom haum. Lub npe tiag tiag ntawm qhov khoom plig yog 2015 iF Gold Award thiab nws yog ib qho khoom plig txhua xyoo rau kev tsim qauv. Pawg neeg txiav txim hu ua Apple Watch "ib qho icon".
Lub tswv yim ntawm kev sib txuas cov khoom siv classic xws li tawv thiab hlau nrog cov thev naus laus zis niaj hnub los tsim kom muaj ib tus neeg zam khoom siv tau ua rau cov khoom zoo meej muab cov neeg siv khoom tsis muaj kev paub. Apple Watch tau qhab nia nrog txhua tus qauv tsim thiab yog ib qho qauv tsim tshwj xeeb. Lawv twb yog lub cim rau peb.
Lub Rooj Sib Tham Thoob Ntiaj Teb tau muab cov khoom plig muaj koob npe txij li xyoo 1953, thiab nws cov pawg neeg txiav txim siab ntsuas cov khoom raws li ntau yam kev cai, suav nrog kev siv tes ua haujlwm, kev xaiv cov khoom siv, ib puag ncig tus phooj ywg, tsim zoo, kev nyab xeeb, ergonomics, functionality thiab degree ntawm innovation. Apple Watch yog ib qho ntawm ob qho khoom lag luam sib txuas lus ntawm 64 tus neeg sib tw kom yeej cov qeb kub saum toj kawg nkaus.
Lub tuam txhab los ntawm Cupertino tau sau ntau qhov kev ua tiav. Ntawm cov yeej ntawm iF Design Awards yog cov khoom tseem ceeb ntawm Apple xws li iPhone 6, iPad Air thiab iMac. Ntawm cov khoom plig yav dhau los kuj yog cov neeg sawv cev los ntawm ntau yam ntawm Apple accessories, suav nrog EarPods thiab Apple Keyboard. Nyob rau hauv tag nrho, Apple twb tau txais 118 iF Design Awards, nrog rau 44 ntawm cov khoom plig no nyob rau hauv qeb siab tshaj plaws "Gold".
Lawv yeej zoo siab heev hauv Cupertino txog qhov yeej rau lawv lub moos. Tus tsim ntawm Apple Watch yuav tsum yog ib qho ntawm cov kev nyiam tshaj plaws thiab qhov tseem ceeb ntawm lawv txoj kev lag luam. Apple sim sib txawv nws tus kheej los ntawm lwm cov tuam txhab ntawm "wearables" thiab stylizes Apple Watch hauv lub luag haujlwm ntawm cov khoom siv ntxim nyiam. Tim Cook thiab nws pab neeg xav hloov kho kev lag luam zam hauv lawv tus kheej los ntawm Apple Watch. Lawv yeej tsis npaj tsuas yog nqa lwm cov khoom ua si hauv hluav taws xob rau ob peb tus neeg nyiam thiab cov kws tshaj lij xov xwm tshaj tawm xov xwm.
Tom qab tag nrho, cov qauv ntawm kev tshaj tawm kev tshaj tawm qhia tau hais tias qhov twg Apple xav tsom nrog nws lub moos. Apple Watch tau tshwm sim tam sim no, piv txwv li ntawm daim npog ntawm Self magazine, qhov chaw uas lawv tau nthuav tawm los ntawm tus qauv Candice Swanepoel, sab hauv lub cim zam magazine Vogue los yog Suav Yog fashion magazine.
Them PR thiab dhau qhov ntxa - "Kuv yuav bleat koj majesty" - qhov no yog APPLE ??
Nws ua rau kuv nco txog "cov kws kho mob" tau txais txiaj ntsig rau cov nom tswv los ntawm ntau lub tebchaws. Yeej txhua lub tsev kawm ntawv muab rau lawv rau qee tus neeg yam tsis muaj kev paub txog dab tsi los txhawb nws. Tsis muaj leej twg paub thaum twg lub tsev kawm ntawv qib siab yuav xav tau cov nom tswv hauv nqe lus nug rau kev faib nyiaj pab. Nyob rau hauv rooj plaub ntawm Apple, kuv xav tias nws yog ib qho ntawm cov neeg txhawb nqa tseem ceeb ntawm kev sib tw, lossis nws tsis tu ncua equis lub rooj txiav txim siab nrog iPads, thiab lwm yam. uas txaus siab rau kuv txog Apple Watch yog qhov muaj peev xwm hloov lub pluaj. Raws li rau tus tsim, kuv tus kheej xav tau ntau ntxiv los ntawm lub tuam txhab no. Nrog rau cov khoom no, nws tsis hla nws tus kheej duab ntxoov ntxoo txawm los ntawm lub sijhawm. Qhov tseeb tias Apple Watch yuav tsum tau suav nrog cov cim tsim ntawm ib sab, piv txwv li, Starck's stopwatch, tsis yog lo lus nug.