Daniel Hruska Ib tug txiv neej txawj ntse hauv kev lag luam tshaj tawm ib zaug hais tias 90% ntawm tag nrho cov kev tshaj tawm ua tsis tiav ua ntej pab pawg muaj tswv yim txawm hais luv luv. Txoj cai no tseem siv tau niaj hnub no. Muaj tseeb tsis muaj leej twg tuaj yeem tsis lees paub qhov tseem ceeb ntawm kev paub txog cov khoom muaj tswv yim, hauv peb cov ntaub ntawv tshaj tawm. Txij li muaj ntau pua txoj hauv kev coj nws mus rau cov neeg, qhov kev ua no yuav tsum muaj tus neeg ntse thiab txawj ntse heev.
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Apple's (los yog lub koom haum TBWA\Chiat\Day) tshiab tshaj tawm rau iPhone kev yees duab yog ib qho piv txwv zoo thiab ua qauv qhia ntawm lub zog ntawm kev muaj tswv yim - lub peev xwm los coj lub tswv yim yooj yim thiab tig mus rau hauv ib yam dab tsi stunning. Qee tus txawm hais tias qhov no yog qhov zoo tshaj plaws iPhone ad puas tau.
Qhov no ad beautifully captures tib neeg sab ntawm technology. Nws qhia txog kev xav txog peb lub neej niaj hnub thiab yog li peb tuaj yeem cuam tshuam nrog lawv yooj yim. Nws qhia tau hais tias yuav ua li cas ib qho ntawm cov haujlwm tseem ceeb ntawm peb lub xov tooj tso cai rau peb ntes tib neeg, qhov chaw thiab lub sijhawm uas peb tsuas yog tsis xav hnov qab. Nws tuaj yeem hais tias qhov no yog ib qho piv txwv zoo ntawm kev muaj tswv yim, vim tias tom qab qhov kawg ntawm qhov chaw, koj zoo siab rau lub iPhone, txawm tias tsis muaj leej twg yuam koj lossis muab qhov laj thawj rau koj yuav nws.
Qhov kev tshaj tawm tshwj xeeb no yog raws li tib neeg lub siab xav, tsis yog cov yam ntxwv uas teeb tsa lub iPhone sib nrug ntawm kev sib tw. Yuav luag txhua lub xov tooj hauv ntiaj teb muaj lub koob yees duab built-in, qee qhov muab cov duab zoo sib xws rau iPhone. Tab sis cov lus kaw tau hais tias nws tag nrho: "Txhua hnub, ntau cov duab raug coj los ntawm iPhone dua nrog lwm lub koob yees duab." Los ntawm kev sib piv txhua qhov kev sib tw tus qauv, Apple tau nthuav dav qhov tseeb tias muaj ntau tons ntawm Android xov tooj uas siv ntau tons. duab.
Tsis muaj leej twg tab tom sib cav tias cov khoom no yooj yim rau tag nrho ntawm kev tshaj tawm. Nws yeej yog qhov opposite. Tsis muaj ib qho kev hais txog kev siv thev naus laus zis lossis cov khoom siv kho vajtse, Apple tau tsim ib qho kev tshaj tawm uas rub koj, uas yuav tsum muaj kev muaj tswv yim tseem ceeb. Thaum Apple qee zaum hu ua "lub tuam txhab thev naus laus zis rau cov neeg", nws yog raws nraim li tau piav qhia saum toj no. Kev koom nrog kev xav tib lub sijhawm raws li kev ua haujlwm hauv chav kawm thawj zaug tuaj yeem ua tau yam tsawg kawg nkaus kom ua tau zoo raws li txhua yam ua tau thiab tsis tuaj yeem ua haujlwm tshiab.
Tam sim no, cov txheej txheem ntawm kev tsim kom muaj kev tshaj tawm zoo li yooj yim, tab sis nws tsis yog. Nws yog qhov nyuaj heev los xaiv cov neeg zoo rau ib qhov project uas yog ua raws li kev xav. Koj yuav tsum tuaj nrog cov xwm txheej ntawm cov xwm txheej tiag tiag, cov neeg ua yeeb yam muaj peev xwm, thiab tom qab ntawd muab ob qho tib si ua tiav kom txhua yam ua tiav. Piv txwv li, pom tias thaum pib txhua leej txhua tus tab tom thaij duab hauv me ntsis crouch. Thaum kawg, koj tuaj yeem rov pom ntau qhov xwm txheej uas txhua tus neeg thaij duab hauv qhov tsaus ntuj. Koj puas pom kev sib txuas? Koj puas paub ib leeg?
Qhov chaw no kav rau caum vib nas this. Feem ntau cov tuam txhab tsis kam nqis peev hauv qhov chaw ntev tshaj li ib nrab feeb. Vim li cas lawv, ib yam nkaus, thaum lawv tuaj yeem ua txhua yam rau hauv ib nrab sijhawm? Tseeb, lawv txuag lawv cov nyiaj, tab sis lawv kuj tso tseg qhov kev xav ntawm kev xav uas lawv qhov chaw tuaj yeem muaj. Yog tias koj mob siab txog kev muaj tswv yim tiag tiag, koj yuav siv sijhawm ntau rau kev tshaj tawm thiab ua tej yam kom raug. Steve Jobs tsis ntseeg txog kev txiav cov nqi lossis tsis ua qhov siab tshaj plaws thaum nws los txog rau kev tsim. Lub koob yees duab iPhone ad tej zaum yuav yog ib co pov thawj tias nws qhov tseem ceeb thiab cov hauv paus ntsiab lus tseem nyob ntawm Apple.
Raws li kev sib tw tau tswj kom tau txais Apple zoo heev nyob rau lub sijhawm, thiab qhov sib txawv ntawm cov khoom siv tsis pom tseeb rau tib neeg, lub peev xwm los tsim cov lus tshaj tawm provocative thiab nco tau ntau dua thiab tseem ceeb dua. Hauv qhov no, Apple muaj ntau qhov zoo. Ib tug ntawm lawv yog tias creativity tsis yooj yim theej.
Zoo, tab sis nws zoo li kuv tau pom ib puas zaug ...
Apple lub cuab tam loj tshaj plaws yog tias nws tau tswj los tsim "unloaders" nyob ib puag ncig nws tus kheej. Nws piav txhua yam. Txawm tias ib qho kev tshaj tawm zoo tib yam ces dhau los ua "ua haujlwm". Tom qab tag nrho, nws yog ib qho yooj yim tshaj tawm, uas muaj ntau ntau rau chocolates thiab crisps. Qhov zoo tshaj plaws rau Apple yog tias cov neeg txhais lus ua lawv txoj haujlwm pub dawb - txheeb ze rau Apple, tau kawg. Tsis lees paub - Kuv nyiam Apple, siv lawv cov khoom, thiab txaus siab saib cov neeg txhawb nqa no. ;)
Tej zaum koj yuav tau txuas mus rau lwm qhov video. Dab tsi yog tsis muaj dab tsi qub los yog breathtaking thiab nws contradicts cov ntawv nyeem ntawm tsab xov xwm.
Zoo, cov ntawv tshaj tawm hais tias iPhone siv cov duab ntau dua li lwm lub koob yees duab. Ntau dua li kev khawb rau hauv cov khoom siv hauv Android, kuv pom ib qho kev sib piv muaj dua: peb siv cov xov tooj ntawm tes ntau dua li cov koob yees duab classic. Lub compact tuaj yeem ua tau raws li nws xav tau, tab sis kuv tsuas yog yuav tsis muab tso rau hauv kuv lub hnab ris. Ntawm qhov tod tes, lub iPhone yeej ib txwm nyob rau hauv lub hnab tshos thiab thaij duab zoo dua li feem ntau compacts. Tsis tas li ntawd, kuv tuaj yeem ua cov duab tam sim ntawm iPhone thiab xa mus rau FB, Twitter, Instagram. Nws yooj yim dua, yooj yim dua.
Kev yooj yim yuav yeej thaum kawg. Ib txwm.
Kev tshaj tawm nws tus kheej yog qhov zoo heev, nws qhia tau tias cov neeg sau ntawv pom peb cov teeb meem thiab muab cov kev daws teeb meem rau peb. Ua haujlwm zoo heev. Lwm tus yuav cia li qhia technophile txhaj tshuaj ntawm "zoo npaum li cas" thiab tshaj tawm cov specs ... zoo li yog leej twg mob siab rau ...
Txawm hais tias qhov no yog qhov kev tshaj tawm zoo tiag tiag, nws tsis yog qhov tshwj xeeb. Ntawm qhov tsis sib xws, nws zoo nkauj npaum li luam cov qauv ntawm kev tshaj tawm ntawm lumii 920. Tsis tas li ntawd, yav dhau los iPhone thiab iPad tshaj tawm qhia tias kua tsis ua ntej ntawm kev sib tw hauv kev tshaj tawm zoo.
Kev tshaj tawm zoo heev thiab yog li tsab xov xwm, tab sis Steve Jobs ntseeg tias yuav tsum tsis muaj kev tshawb nrhiav, thiab Apple tau ua dab tsi tam sim no? Nws tso tseg nws daim ntawv thov hom ib thooj thiab yuav sim kho koj tus qub iPhone hloov..
txij thaum twg thiab qhov twg? Kuv tau txais ib qho tshiab ib hlis dhau los ...
Kev tshaj tawm tsis zoo. Ib qho Apple classic. tab sis yog vim li cas ib tsab ntawv ntev txog nws? twb muaj ntau yam tsis ntseeg tias Apple tau hloov pauv loj? Xav txog qhov chaw, tsab xov xwm muaj qhov hnyav dua, tab sis raws li koj tuaj yeem pom los ntawm cov lus pom, tsis yog txhua tus pom qhov kev tshaj tawm yog qhov ntxim nyiam.
Txawm hais tias nws thov rau qee qhov lossis tsis, tsawg kawg nws tsis qhia qhov Samsung tsis muaj thiab ua tsis tau.
* ua tiav
Thov txim, kuv sau los ntawm iPhone :-D
Ad yog zoo. Sau overtook xav :)
Kom meej meej. Thaum kawg, tag nrho cov khoom Apple yog hais txog kev xav. Qhov no kuj yog qhov Johny Ive hais, tias nws tsis yog qhov tseem ceeb uas lub xov tooj muaj, tab sis lawv siv tau zoo thiab zoo npaum li cas. Thiab yog vim li cas iPhone thiab Apple feem ntau sib txawv heev. Thiab ib qho ad uas haum qhov kev hwm zoo kawg nkaus.
Dab tsi app koj siv los ntxiv cov ntxaij lim dej?
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Lub koob yees duab nta ntawm lub iPhone yog heev txwv thiab cov yees duab heev cliche. Yog li kuv tuaj yeem ntxiv dab tsi, nyob zoo Apple, koj zoo dua tsom mus rau UX, iOS, ntau qhov chaw tshaj lij thiab hnoos ua rau txaj muag tshaj tawm