Michal Marek [su_youtube url=”https://youtu.be/nhwhnEe7CjE” width=”640″]
Apple yeej Emmy rau nws qhov kev tshaj tawm Christmas "tsis to taub", uas tau thov rau qhov kev pom zoo ntawm pawg neeg txiav txim plaub ntug hauv qeb "exceptional advertisements". Qhov chaw TV tau tshaj tawm thaum lub caij so Christmas xyoo tas los thiab tseem tau sib tw hauv nws cov qeb nrog cov neeg tshaj tawm General Electric, Nike thiab Budweiser.
Kev tshaj tawm qhia txog kev nkag siab yuam kev (li no lub npe ad tsis nkag siab) cov tub ntxhais hluas hluas uas ib txwm zaum ib leeg ntawm nws hnub so ua kev zoo siab rau tsev neeg ua si nrog nws iPhone 5s. Tau kawg, tsev neeg tsis tshua nkag siab qhov no, txog rau thaum lub sijhawm thaum tus tub hluas ua yeeb yaj kiab hauv TV tag nrho ntawm lub sijhawm so zoo, uas nws tau ntes thiab hloov kho ntawm nws iPhone, ntawm AirPlay thev naus laus zis.
Kev tshaj tawm, uas feem ntau qhia txog kev sib koom tes ntawm Apple cov khoom lag luam, tau tsim los ntawm lub koom haum tshaj tawm TBWA, uas tau ua haujlwm nrog Apple ntev. Yav dhau los, Apple tau txais kev thuam ntau rau nws txoj kev lag luam, thiab tsis ntev los no txawm tias nrhiav pom Cov lus xaiv hais tias Cupertino thev naus laus zis loj tuaj yeem xaus kev koom tes nrog TBWA lub koom haum. Cov kev tshaj tawm tsis ntev los no tau raug soj ntsuam zoo heev, tshwj xeeb hauv kev sib piv nrog kev sib tw kis kab mob ntawm kev sib tw Samsung.
Tab sis qhov khoom plig zaum kawg ua pov thawj tias kev koom tes ntawm Apple thiab cov kws tshaj lij kev lag luam los ntawm TBWA kuj tseem tsim cov kev tshaj tawm zoo nrog cov dab neeg kov thiab lub suab paj nruag zoo meej uas txhim kho lub suab ntawm qhov chaw. Tsis tas li ntawd, tam sim no Apple tab tom sim mob siab rau ntau dua thiab cov peev txheej rau kev lag luam thiab tau ntiav qee tus kws tshaj lij tshiab hauv viral thiab social media tshaj tawm hauv lub hlis tsis ntev los no. Tsis tas li ntawd, Musa Tariq, yav tas los tus thawj coj ntawm social media ntawm Nike thiab Burberry, kuj tuaj rau Cupertino.
Hauv qab no koj tuaj yeem pom cov kev tshaj tawm uas tseem nyob hauv kev ua haujlwm rau qhov khoom plig "zoo tshaj":
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