Ondrej Holzman Qhov qeb duas tseem ceeb ntawm cov npe tseem ceeb tshaj plaws hauv ntiaj teb, suav nrog Interbrand, pom kev hloov pauv hauv thawj qhov chaw xyoo no tom qab kaum peb xyoos. Tom qab kev kav ntev, Coca-Cola tau tso tseg, yuav tsum tau hneev rau Apple thiab Google.
V daim ntawv teev npe tam sim no Zoo tshaj plaws thoob ntiaj teb hom Interbrand relegated Coca-Cola nce mus rau qhov thib peb, ua raws li IBM thiab Microsoft.
"Tech Brands txuas ntxiv ua tus thawj coj zoo tshaj plaws thoob ntiaj teb," sau tsab ntawv ceeb toom ntawm lub tuam txhab kev sab laj, "yog li qhia txog lub luag haujlwm tseem ceeb thiab muaj nuj nqis uas lawv ua hauv peb lub neej."
Cov qeb duas tau suav nrog ntau yam xws li kev ua haujlwm nyiaj txiag, kev ntseeg siab ntawm cov neeg siv khoom thiab lub luag haujlwm txhua lub hom phiaj ua si hauv cov neeg siv khoom kev txiav txim siab. Los ntawm cov xwm txheej no, Interbrand mam li xam tus nqi ntawm txhua hom. Apple muaj nuj nqis ntawm $ 98,3 billion, Google ntawm $ 93,3 billion, thiab Coca-Cola ntawm $ 79,2 billion.
"Ib lub npe lag luam tau ua rau ntau tus neeg tuaj yeem ua ntau yam yooj yim, uas yog vim li cas Apple thiaj li muaj ntau tus kiv cua nyiam." hais cov lus tshaj tawm. "Kev hloov pauv peb ua haujlwm li cas, ua si thiab sib txuas lus - nrog rau kev paub txog lub peev xwm ua rau xav tsis thoob thiab zoo siab - Apple tau teeb tsa lub siab rau kev zoo nkauj thiab kev yooj yim, thiab lwm lub tuam txhab thev naus laus zis tam sim no xav kom phim nws, thiab tias Apple nce ntxiv."
Nws yog ua ntej cov tuam txhab thev naus laus zis uas Coca-Cola yuav tsum tau hneev, uas tau muab lub scepter tom qab kaum peb xyoos. Tab sis Ashley Brown, tus thawj coj ntawm kev sib txuas lus digital thiab kev tshaj xov xwm, tau coj nws mus rau Twitter ntawm Apple thiab Google. nws ua kev zoo siab: "Zoo siab rau Apple thiab Google. Tsis muaj dab tsi nyob mus ib txhis thiab nws yog qhov zoo rau hauv lub tuam txhab stellar. "
Sab saum toj kaum ntawm qhov tseeb tsab ntawm qhov qeb duas Zoo tshaj plaws thoob ntiaj teb hom cov tuam txhab thev naus laus zis tiag tiag coj mus rau (rau ntawm kaum qhov chaw), tab sis lwm qhov chaw twb muaj ntau qhov sib npaug. Kaum plaub ntawm 100 qhov chaw muaj nyob rau hauv kev lag luam tsheb, piv txwv li rau cov npe xws li Toyota, Mercedes-Benz thiab BMW. Cov neeg siv khoom lag luam zoo li Gilette tuav kaum ob qhov chaw, zoo li cov tuam txhab thev naus laus zis. Lub caij nplooj zeeg loj hauv cheeb tsam no tau sau tseg los ntawm Nokia, los ntawm 19th mus rau 57th qhov chaw, tom qab ntawd BlackBerry poob tawm ntawm cov npe tag nrho.
Txawm li cas los xij, thawj qhov chaw tej zaum yuav tsim nyog tau txais kev mloog zoo tshaj plaws. Thaum Coca-Cola feem ntau nyob twj ywm, Apple thiab Google tau ntsib kev loj hlob loj. Txij li xyoo tas los, Coca-Cola loj hlob los ntawm tsuas yog ob feem pua, Apple los ntawm 28 feem pua thiab Google txawm tias los ntawm 34 feem pua. Samsung kuj tau loj hlob, los ntawm 20 feem pua thiab yog thib yim.
“… hla…” OMG! :D
Tej zaum qhov yuam kev: Tsuas yog ob peb lub npe tau ua kom nws ua tau ntau yam yooj yim