Ondrej Holzman Apple tau ua qhov loj thiab yuav luag tsis tau muaj dhau los ntawm qhov kawg ntawm lub lis piam. Lub tuam txhab Californian teb nyob rau hauv ib lub flash rau ib tsab ntawv qhib los ntawm Taylor Swift, uas tau yws tias tsis muaj nuj nqis yuav raug them rau cov neeg ua yeeb yam thaum Apple Music lub sijhawm peb lub hlis sim. Eddy Cue, uas yog tus saib xyuas cov kev pabcuam tshiab suab paj nruag, tshaj tawm tias Apple yuav them rau thawj peb lub hlis ib yam.
Nyob rau tib lub sijhawm, tsuas yog ob peb teev dhau los, nws zoo li qhov xwm txheej tau pom tseeb: Apple yuav tsis sau cov nqi ntawm cov neeg siv thawj peb lub hlis, thiab yuav tsis them ib feem ntawm cov txiaj ntsig (uas yog vim li cas yuav tsis tshwm sim) rau cov kws ua yeeb yam. Rau lawv txhua yam yuav ua raws compensated nrog ib tug me ntsis siab dua, dua li lawv muab cov kev pabcuam sib tw, txawm tias nws yog kwv yees hauv 8 xyoo ntev.
Cov lus ntawm Asmeskas tus neeg hu nkauj Taylor Swift, uas hu ua Apple lub tswv yim "shocking", tab sis muaj hwj chim txawv tshaj plaw. Tus Lwm Thawj Coj Thawj Coj ntawm Kev Pabcuam Hauv Is Taws Nem Eddy Cue tus kheej hu ua Taylor Swift tsuas yog teev tom qab tsab ntawv tau tshaj tawm los qhia rau nws tias Apple yuav kawg them nyiaj rau cov neeg ua yeeb yam thaum lub sijhawm sim pub dawb.
#Ua Luag Nyab yuav them tus kws kos duab rau streaming, txawm tias thaum lub sij hawm tus neeg siv khoom lub sijhawm sim dawb
- Eddy Cue (@cue) Lub rau hli ntuj 22, 2015
Eddy Cue tshaj tawm qhov kev hloov pauv ntawm txoj kev npaj ntawm Twitter thiab tom qab pro BuzzFeed nws qhia, cov kws ua yeeb yam yuav raug them raws li tus naj npawb ntawm cov kwj deg, tab sis tsis kam hais tias tus nqi yuav yog dab tsi. Tab sis nws yeej yuav qis dua li cov neeg ua yeeb yam tom qab tau txais raws li ntau dua 70% feem uas Apple tau npaj rau lawv. Tshwj xeeb, cov neeg ua yeeb yam ywj pheej tau tawm tsam tsis muaj nyiaj them poob haujlwm, txawm tias tsis ncaj qha thiab rau pej xeem, tab sis thaum sib tham nrog Apple. Nws tseem tsis tau paub meej tias leej twg nws yuav muaj nyob hauv lub nkoj thaum nws qhov kev pabcuam suab paj nruag tshiab pib thaum Lub Rau Hli 30, tab sis qhov kev hloov pauv tshiab tshaj plaws tuaj yeem hloov pauv yam. Eddy Cue tau tshaj tawm tias Apple tau ua tib zoo ua raws li kev sib tham nyob rau lub lim tiam dhau los thiab thaum kawg txiav txim siab los teb tom qab Taylor Swift tshaj tawm tias vim li cas nws yuav tsis muab nws qhov tseeb thiab ua tiav zoo kawg nkaus xyoo 1989 rau Apple Music "Peb xav kom cov neeg ua yeeb yam tau them rau lawv txoj haujlwm, thiab peb mloog lawv, txawm tias nws yog Taylor lossis cov kws ua yeeb yam ywj pheej, "Cue tau hais.
Kuv zoo siab thiab zoo siab. Ua tsaug rau koj cov lus txhawb nqa hnub no. Lawv mloog peb. — Taylor Swift (@taylorswift13) Lub rau hli ntuj 22, 2015
Taylor Swift txawm hu xov tooj tam sim ntawd Eddy Cue nws qhov kev txiav txim siab. "Nws zoo siab heev," nws qhia. “Kuv zoo siab thiab zoo siab. Ua tsaug rau koj kev txhawb nqa hnub no. Lawv hnov peb, "Taylor Swift nws tus kheej kuj tau lees paub nws txoj kev xav hauv Twitter. Txawm li cas los xij, qhov ntawd tseem tsis tau txhais hais tias Apple Music yuav tau txais nws cov ntaub ntawv tiav nrog rau xyoo 1989; lub tuam txhab Californian tseem sib tham nrog cov neeg hu nkauj nrov.
Txawm li cas los xij, qhov no yog qhov kev npaj txhij txog thiab tsis tau pom dua ua ntej ntawm Apple. Eddy Cue tshaj tawm qhov kev hloov pauv tseem ceeb hauv kev pabcuam yav tom ntej ntawm kev sib raug zoo, tsis muaj cov lus tshaj tawm tau npaj, txawm tias Taylor Swift tsis paub txog nws ua ntej, thiab pom tau tias txhua yam tshwm sim feem ntau ntawm Eddy Cue thiab Apple CEO Tim Cook.
"Nws yog ib yam uas peb tau ua haujlwm ua ke. Thaum kawg, peb ob leeg xav hloov nws, "hais tias pro Re / code Eddy Cue hais tias nws tau tham txog kev hloov ntawm txoj kev npaj nrog nws tus thawj coj. Nyob rau tib lub sijhawm, Eddy Cue tau tshaj tawm tias nws tseem tsis tau hais lus rau lwm tus kws ua yeeb yam, tshaj tawm lossis kaw cov studios dua li Taylor Swift, yog li nws tsis paub meej tias cov zej zog yuav ua li cas rau cov kev hloov pauv.
Txias Taylor tuaj yeem rov mus da dej hauv $$$
Qhov ntawd yuav zaum ntsib tag nrho Apple hauv tib lub pas dej.
Txawm li cas los xij, brilliantly xav tawm promo ... nws tag nrho hloov tawm zoo thaum kawg. :)
Zoo, mam li nco dheev nws ua haujlwm.
Saib ntawm tsab xov xwm peb tsis xav tau dawb iPhones thiab cov lus koj tau sau txog nws ... Taylor yog kev ntshaw, tab sis tsis muaj ntau tshaj li Apple... ntev lawm...Taylor hais tau yog lawm, thaum lawv pib kub hnyiab hauv qab taw, kuv twb hu nws lawm :D :D Kuv tsis paub ntev npaum li cas kuv tseem yuav nyiag peb li no, tab sis kuv tus kheej tsis ua. zoo li nws ntxiv lawm... Tus kheej, kuv muaj ib txoj hauj lwm thiab ib tsev neeg ua rau nws, tab sis dab tsi yog ntau, uas nws muaj ntau... Kuv xav paub ntau npaum li cas cov khoom yuav raug nqi hauv 5-6 xyoo... Thiab accessories rau lawv tshwj xeeb xwb...Tsuas muaj neeg mob subscribe apple music... thiab movies los ntawm lawv, kuv yuav tsis txawm hais tias ntxiv lawm... tej zaum tsuas yog ib tug fanatic.
Txog tam sim no, nws zoo li kuv tias Apple tuaj yeem them taus txhua yam. Kev sib tw tsis thawb nws nyob qhov twg. Kuv tus kheej muaj lub Ceeb Toom 3 thiab kuv txaus siab, tab sis cov bazmeks uas feem ntau muag nrog Android yog feem ntau luag. Kuv tus kheej tsis tau muaj Windows ntawm kuv lub computer tau li 5 xyoos. Ubuntu suits kuv. Txog tam sim no, kuv tsis nco qhov tsis muaj cov kev pabcuam tshaj lij rau cov duab thiab kab tias suab. Txawm li cas los xij, yog tias kuv xav tau qhov kev pabcuam tshaj lij, kuv yuav tau mus rau Mac, vim kuv ntxub Windows. XP tom qab ib hlis qeeb kom lub computer siv ob peb feeb los pib. Kuv tsis tham txog vistas. Lawv pib nyob rau hauv ib tug teeb meem ntawm feeb los ntawm ib tug huv installation. Xya ib yam. Yim tsis tsim nyog hais txog. Lub subway yog qhov txaus ntshai, tsis yog ergonomic, tsis haum rau kev ua haujlwm tshaj lij. Kuv twb tau nruab Win 3 txog li 10 hnub tam sim no zoo dua li 8.1, tab sis tseem qeeb. Pib yog ob peb zaug ntev dua piv rau Ubuntu. Yog li thaum kawg tus kim Mac tseem yog qhov kev xaiv zoo tshaj plaws thiab ua tus pro peb txhua tus yuav ntsib ntawm nws. Thiab ib zaug koj yuav ib tug Mac, iPhone thiab iPad yog tib qho kev xaiv tsim nyog. Yog li ntawd nws nyuaj heev.
"Kuv tsis paub ntev npaum li cas kuv tseem yuav nyiag peb li no ..." - Tsis muaj leej twg yuam leej twg yuav cov khoom Apple. Yog li kuv yuav zaum tone nws ntau nrog cov tub sab. Qhov ntawd zoo li koj thov tias thaum koj mus yuav ib lub tatranka, tias nws cov chaw tsim khoom yog nyiag koj, vim tias tus nqi tsim khoom ntawm tatranka yog x thiab tus nqi muag yog y. Txhua tus neeg uas tsim khoom lossis muab kev pabcuam thiab muag nws muab lawv cov paj. Apple kuj tsis yog ua lag luam rau kev lom zem rau 0, tab sis rau nyiaj. Ib yam li txhua tus neeg ua lag luam :-)
Yog, yog, Karl, koj hais yog lawm...Tab sis tseem, yog tias tus nqi ntawm kev tsim ib lub moos nrog kev tshaj tawm thiab cov zoo li yog 2 crowns, ces ib lub moos yuav tsis raug nqi 120 crowns ... Saib piv txwv ntawm Apple Watch thiab qhov tsis sib xws, kuv xav tias qhov tshwm sim tam sim no thiab qhov uas Taylor Swift tau ua, uas nws yuav qhib lawv lub qhov muag thiab txoj hauv kev tsis yog "peb xav tau txhua yam dawb, tab sis peb yuav muag raws li peb txiav txim siab thiab koj yuav nyob ntsiag to thiab zoo siab. los ua ib feem ntawm peb" peb yuav pom tias Apple tsis ntev los no tsis nco qab tias "peb cov neeg siv khoom, peb tus tswv" yog li rau koj cov lus pom
Kuv tsis pom zoo. Yog tias lub tuam txhab muag tatranka muaj lub npe tsim thiab muag rau tus nqi ntawd, nws yuav muag rau 120. Nws yuav tsum tau siv nyiaj ntau npaum li cas tatranka yuav saj, uas tsis suav nrog 2 KC ib qho kev tsim khoom. Yog tias koj muaj lub tuam txhab rau cov tatrankas, koj yuav muag lawv li cas? Yog cov neeg yuav lawv rau 120, koj puas mus rau 80? Yuav muaj kev pheej hmoo tias nyob rau hauv 80 nws yuav tsis zoo li "khoom kim heev" Tatranka thiab kev muag khoom yuav txo qis ... Nws tsis yog qhov yooj yim thiab txhua tus tab tom sim ua kom tau nyiaj ntau li ntau tau hauv qhov kawg.
Nws tsis mus, tab sis kuv yuav tsis mus 130-140-150-160 txhua xyoo, thiab nws sim "muag" xyov yam nyob ib ncig ntawm ... Kuv hais dua, Kuv yog Apple kiv cua thiab siv, tab sis kuv xav tias koj yuav tsum qhib koj lub qhov muag thiab tsis saib qhov Apple ua txhua yam yog qhov tseeb ... txhua tus muaj lawv qhov yuam kev
Kuv xav tias txhua lub tuam txhab muaj cai rau nws tus kheej tus nqi, tshwj tsis yog lub khw uas nws tsim lossis muab cov kev pabcuam raug cai. Apple muaj hmoo tias cov neeg siv khoom siv hluav taws xob ua lag luam tsis muaj ciam teb, yog li nws teev tus nqi nws xav tau. Kuv pom zoo nrog Jadro tias yog Apple txo tus nqi, nws cov khoom yuav tsis raug tshwj tseg. Txawm hais tias tsis ntev los no kuv tau pom tias iPhone muaj qee qhov teeb meem thiab kuv feem ntau siv nws ntawm Instagram :D Apple paub zoo tias los ntawm kev nce tus nqi nws yuav cuam tshuam rau ob peb tus neeg siv khoom, tab sis cov ob peb, txawm tias lawv yog txhiab lossis kaum tawm. ntawm ntau txhiab, rau tsheej lab ntawm cov neeg siv Apple tseem tsuas yog poob rau hauv lub thoob :-) nyob rau theem kawg, cov khoom sib txawv thiab cov nqi sib txawv ntawm kev lag luam thiab lwm yam, yog li nws tseem tsim nyog rau lawv ua lawv txoj hauv kev :-) txawm li cas los xij , kuv tsis xav cam ntawm no, kuv tsuas xav hais tias lawv tsis nyiag neeg :-) tsuas yog ua tej yam koj xav tau thiab txi koj cov nyiaj rau nws, uas lawv khwv tau, tsis muaj dab tsi ntxiv tsis muaj dab tsi tsawg dua :-) tus kheej leej twg nyiag neeg yog lub xeev :-) nws tseem ua 21% ntawm koj lub iPhone ntawm no hauv Czech koom pheej margin (alias VAT) :-)
Tau kawg, kuv tsis xav sib cav, tab sis kuv xav tias lawv cov khoom tsis zoo tag nrho txhua xyoo uas tus nqi nce mus ... tau kawg nws nyob ntawm ntau yam nyob ib puag ncig, tab sis kuv twv kuv 'Kuv tsuas yog tawv ncauj, tab sis lawv cov npoo yog ntau dhau ntawm kuv lub tswv yim! yog kuv xav xwb.
Kev tsis pom zoo.
Qhov kev loj hlob ntawd raug nqi ib yam dab tsi. Qhov kev xav ntawd raug nqi ib yam.
Ua thawj thiab tsim tshiab raug nqi ib yam dab tsi.
yog li ntawd xwb.
Kuv qiv ASUS laptop ib pliag rau 25k thiab kuv tuaj yeem qhia koj,
tias nws yog ntuj ceeb tsheej thiab bagpipes. 200% txaus siab rau Apple.
Tus nqi yog txaus rau qhov zoo, tsis hais qhov tseeb tias cov software yog ib txwm hloov tshiab thiab ib txwm pub dawb!
Tsis muaj qhov taw tes rau churning tawm cov ntawv luam yam tsis muaj kev txiav txim thiab Tshuag thiab outrunning tus nqi.
Saib Nokia lossis Windows…
Stando, koj yeej yog lawm, yog ... Kuv muaj iMac, Mac Pro, thiab tau kawg, yog tias kuv piv nws nrog Asus lossis Lenovo uas kuv cov npoj yaig tau ua haujlwm, nws ua tiav ... Tab sis kuv yog twb thab lawv txoj kev xav, saib cov piv txwv ntawm Watch straps, los yog hais tias Siri tsis tau kawm Czech los yog Slovak rau x xyoo, kuv tus kheej tsis muaj teeb meem nrog lus Askiv ... Tsis tas li ntawd, pib ntawm kev muag khoom. nyob rau hauv peb cov cheeb tsam thiab zoo sib xws...Kuv nyeem cov kab lus hais txog yuav ua li cas lawv muaj nqis tshaj, hais tias lawv muaj nyiaj tshaj plaws, tab sis muaj tej yam tiag bug kuv... Teb rau cov lus qhia, yog li tsis txhob yuav nws yog tias koj tsis ua. 'tsis muaj, los yog tej yam zoo li ntawd... Kuv tsis tau hais tias kuv tsis muaj, Kuv hais tias lawv cov npoo twb nyob saum ntuj ib qho.
Thiab xav txog dab tsi cov margins yog nyob rau hauv cov khoom noj thiab textile kev lag luam... Nyob rau hauv sib piv, Apple cov margins yog tsis txaus :)
Apple tsis muaj dab tsi ua tsaug rau. Lawv tsuas sim siv txoj haujlwm tseem ceeb thiab o.ebat ntawm tus kws kos duab kom ntau li ntau tau thiab qhov zoo tshaj plaws tsis txhob nqis peev ib duas las hauv kev tshaj tawm cov kev pabcuam tshiab (Kuv tsis tshua xav ntiav peb DJs thiab software tshiab rau ua kev nqis peev) thiab nws tsis ua haujlwm. Apple coj tus cwj pwm zoo li txhua lub tuam txhab "tsis zoo" tau txais txiaj ntsig zoo tshaj plaws. Qhov txawv, qhov tsis muaj kev zam txim rau Microsoft tau dhau los ntawm Apple rau lub sijhawm ntev (saib kev hem thawj rau qee cov ntawv thiab cov kws ua yeeb yam tias yog lawv tsis sau npe rau 3 lub hlis dawb, lawv yuav rub lawv cov albums los ntawm kev muag hauv iTunes). Nws zoo ib yam li yog Walmart tuaj rau Tebchaws Europe thiab xav tau cov neeg xa khoom rau ib nrab ntawm tus nqi ntawm cov khoom rau thawj lub hlis, txwv tsis pub lawv yuav tso tseg. Tsuas yog nqus.
Nyob rau hauv lub siab, lawv muab nws rov qab thiab tom qab tag nrho lawv tso ob peb duas las, uas lawv sai sai rov qab los ntawm lub subscription, tab sis kuv tsis paub vim li cas yuav tsum ua tsaug rau nws thiab ua tsaug rau lawv graciously. Lawv tsis muab lub sijhawm sim tawm ntawm kev hlub rau tib neeg, tab sis rau cov txiaj ntsig yav tom ntej, ib yam li kev sim tsav yog muag lub tsheb thiab tsis yog khoom plig rau cov neeg siv khoom.
Kuv tsis tuaj yeem sau nws zoo dua rau kuv tus kheej ... Kuv tus kheej nyiam lawv heev, piv txwv li lawv cov khoom, tab sis koj tsis tas yuav saib nrog lub qhov muag ntawm tus kiv cua ntawm hom, tab sis yog tias koj xav txog lawv cov logic. , qee zaum kuv xav tias zoo li pov tseg lub iPhone thiab txhua yam nyob ib puag ncig ...Dlass tau rub lawv lub hlwb ...
Apple tuaj yeem cia li tso nws li nws yog.
Tom qab tag nrho, lub ntsiab lus yog los nthuav qhia cov kev pabcuam thiab nyiam ntau tus neeg mloog thiab cov peev txheej them nyiaj ntau li ntau tau.
Leej twg yuav tau txais txiaj ntsig los ntawm qhov kev pabcuam no nyob rau lub sijhawm ntev yog cov kws ua yeeb yam,
lawv yuav tsum zoo siab tias qhov kev pabcuam muaj, thiab ib tug neeg tsim nws thiab nws mus txog ntau lab tus tib neeg.
Tom qab kev tuag ntawm CD thiab qhov nce ntawm piracy, qhov no yog kev cawmdim rau cov neeg ua yeeb yam.
Zoo, tam sim no yog tias lawv yuav pib mloog ... rau lawv cov neeg siv khoom, piv txwv li.
Kab laum hauv OS X thiab iOS. Lawv nres cuam tshuam cov apps, thiab lwm yam, thiab lwm yam.
Ntawm no yog ua ib rooj plaub rau ib tug! cov neeg hu nkauj. OMG.
Taylor ♥
https://www.youtube.com/watch?v=t6Ikw9SCY0k
Zoo, hnub zoo
Puas yog nws tsis ntaus koj tias qhov no yog PR rau Apple thiab cov neeg hu nkauj nrov rau cov kev pabcuam tshiab kom nyiam ntau tus neeg? Lawv yuav tsum tau tham txog, koj puas paub?! Apple yeej tsis tshaj tawm tons ntawm kev lag luam, nws tshaj tawm nws tus kheej ntse thiab qhov no yog ib qho ntawm cov niaj hnub, niaj hnub txoj hauv kev "nqa" cov neeg.