Tomas Chlebek Rolling Stone magazine nyob rau lub Rau Hli thib ob luam tawm tsab xov xwm piav qhia txog txoj hauv kev uas Apple Music tab tom sim ua tus thawj tswj hwm kev lag luam suab paj nruag. Lawv xa mus rau lawv raws li kev tsim kho tshiab, tsis yog ua haujlwm zoo xwb.
Kuj ceeb tias, lub npe tseem ceeb cuam tshuam nrog lawv yuav tsis yog Jimmy Iovine, tab sis Larry Jackson, uas yog tus saib xyuas cov ntsiab lus suab paj nruag ntawm Apple. Jackson yav dhau los ua haujlwm rau lub tsev tshaj tawm suab paj nruag Interscope Cov Ntaub Ntawv, qhov chaw nws ntsib Iovine, uas tau hais tias muaj kev cuam tshuam, piv txwv li, nws txoj kev tshiab ntawm kev txhawb nqa album ntawm tus neeg hu nkauj Lana Del Rey.
Nws lees paub tias Lana Del Rey tau nrov heev ua tsaug rau Is Taws Nem thiab txiav txim siab los nqis peev rau nws. Hloov chaw ntawm kev nqis peev hauv xov tooj cua ua si rau cov neeg hu nkauj, lawv tau ua ntau cov yeeb yaj kiab ntev, ua yeeb yaj kiab ntau dua li cov yeeb yaj kiab luv. Txawm hais tias tsis muaj ib tus neeg hu nkauj los ntawm album "Born to Die" tau txais xov tooj cua tsis tu ncua, nws tau nce siab ntawm tus lej thib ob ntawm Billboard kab kos thaum tso tawm thiab mus platinum.
Ib txoj hauv kev zoo sib xws yog pom tseeb hauv Apple Music. Apple tau pab nyiaj rau cov yeeb yaj kiab ua yeeb yaj kiab zoo heev H "Hotline Bling" los ntawm Drake thiab "Tsis Tau Kuv Lub ntsej muag" los ntawm The Weeknd, concert documentary "Lub Ntiaj Teb Ncig Xyoo 1989" singer Taylor Swift. Tim Cook nws tus kheej tau hais tias tau koom nrog hauv kev tsim cov yeeb yaj kiab rau zaj nkauj "Kev ciam teb" tus hu nkauj MIA
Lwm txoj hauv kev uas Apple Music sim khaws cov uas twb muaj lawm thiab tau txais cov neeg siv tshiab yog los ntawm kev muab cov nkauj tshwj xeeb. Ua tsaug rau qhov no, piv txwv li, Drake tau zoo siab nrog nws qhov tseeb album "Views", uas tsuas yog muaj nyob hauv Apple thawj ob lub lis piam. Thaum Lub Ob Hlis Ntuj xyoo no, rapper Future's "EVOL" album tsuas yog muaj nyob rau ntawm Apple, tshaj tawm qhov kev tso tawm ntawm DJ Khaled's Beats 1 xov tooj cua qhia. Tsis ntev los no, Apple Music tau muab Chance the Rapper's "Coloring Book" ua cov ntsiab lus tshwj xeeb.
Larry Jackson hais tias nws lub hom phiaj yog muab Apple Music "ntawm qhov nruab nrab ntawm txhua yam cuam tshuam hauv cov kab lis kev cai pop." Nws hais txog "MTV hauv 80s thiab 90s" ua tus qauv. Koj tseem xav zoo li Michael Jackson lossis Britney Spears nyob ntawd. Koj ua li cas rau tib neeg xav li ntawd?'
Apple Music tau ua tiav, tab sis nws tseem yog txoj hauv kev ntev los ntawm kev ua lag luam streaming suab paj nruag. Spotify tseem muaj kev tswj hwm zoo tshaj plaws nrog 30 lab tus neeg them nyiaj, thaum Apple Music muaj 15 lab. Hauv kev ntsuam xyuas Apple lub tswv yim, Rolling Stone kuj tseem hais txog tus thawj coj ntawm Universal's digital division, Larry Kenswila.
Kenswil hais txog Iovine lub tswv yim ntawm Beats, qhov chaw tshaj tawm uas muaj cov neeg ncaws pob muaj npe nrov tau txais kev tshaj tawm rau cov hom lag luam thiab cov neeg ncaws pob. Nws hais tias: “Nws yeej ua haujlwm thaum ntawd. Txawm li cas los xij, xaus cov ntawv cog lus tshwj xeeb yuav tsis ua rau lawv tshaj tawm ntau. Yog li cov kws txiav txim plaub tseem tawm. "
"Nws tsuas yog kev sib koom ua ke uas ua rau nws muaj peev xwm ua tau yam ntxim nyiam. Nws yuav luag zoo li tau txais kev them nyiaj kom sawv hauv txaj thiab noj tshais - koj yuav ua nws li cas," said rapper Future's manager, Anthony Saleh.
