Ondrej Holzman Apple tau lees paub tias nws tau teem sijhawm los ua nws qhov kev yuav khoom loj tshaj plaws hauv keeb kwm. Rau peb txhiab daus las (60,5 billion crowns), Beats Electronics, uas yog lub npe hu rau nws lub cim lub mloog pob ntseg, yuav tau txais kev pabcuam suab paj nruag thiab, qhov kawg tab sis tsis kawg, kev sib txuas muaj txiaj ntsig hauv ntiaj teb suab paj nruag.
Apple yuav them $ 2,6 nphom hauv cov nyiaj ntsuab thiab $ 400 lab hauv Tshuag rau Beats Music, cov kev pabcuam raws li cov suab paj nruag streaming, thiab Beats Electronics, uas ua rau tsis yog lub mloog pob ntseg nkaus xwb tab sis kuj hais lus thiab lwm yam suab software.
Ob tug txiv neej tseem ceeb tshaj plaws ntawm Beats tseem yuav koom nrog Apple - lub hnub qub rap Dr. Dre thiab tus kws tshaj lij kev sib tham, tus thawj tswj suab paj nruag thiab tsim khoom Jimmy Iovine. Apple yuav tsis mus kaw lub npe Beats, ntawm qhov tsis sib xws, nws yuav siv nws txuas ntxiv txawm tias tom qab tau txais, uas yog ib kauj ruam uas tsis tau muaj dhau los uas tsis muaj qhov sib npaug hauv keeb kwm ntawm Apple lub tuam txhab.
Tsuas yog Dr. Raws li ntau tus, Dre thiab Jimmy Iovine yuav tsum yog Apple lub hom phiaj tseem ceeb, vim tias ob qho tib si muaj kev sib txuas zoo thoob plaws hauv kev lag luam suab paj nruag, uas tuaj yeem ua rau lub tuam txhab California txoj haujlwm yooj yim dua hauv ntau qhov kev sib tham, txawm tias nws yuav tsum hais txog nws cov kev pabcuam suab paj nruag, tab sis. kuj piv txwv txog video, Iovine tab tom tsiv hauv cheeb tsam no thiab. Tam sim no nws tau tawm ntawm nws txoj haujlwm ua tus thawj coj ntawm lub tuam txhab cov ntaub ntawv Interscope Records tom qab 25 xyoo thiab ua ke nrog Dr. Dre, uas nws lub npe tiag tiag yog Andre Young, yuav koom nrog Apple puv sijhawm.
Nov yog mus rau ntu tom ntej. #applebeats pic.twitter.com/GaHy1G84xF
- Beats By Dre (@beatsbydre) Tej zaum 28, 2014
Iovine tau tshaj tawm tias ob leeg yuav ua haujlwm hauv cov khoom siv hluav taws xob thiab suab paj nruag streaming, thiab yuav nrhiav kev txuas rau kev lag luam thev naus laus zis thiab kev lom zem. Iovine tau hais tias lawv txoj haujlwm tshiab yuav raug hu ua yooj yim "Jimmy thiab Dre," yog li tsis muaj leej twg yuav zaum hauv Apple cov thawj coj saum toj kawg nkaus, raws li tau kwv yees.
"Nws yog qhov tseeb tu siab uas muaj qhov ua tau zoo ntawm Berlin Phab Ntsa tsim ntawm Silicon Valley thiab LA," hais tawm Apple CEO Tim Cook ntawm qhov tau txais, hais txog kev sib txuas ntawm ob lub ntiaj teb, ntawm kev siv tshuab thiab kev lag luam. "Ob leeg tsis hwm ib leeg, lawv tsis to taub ib leeg. Peb xav tias peb tau txais cov txuj ci tsis tshua muaj neeg nrog cov txiv neej no. Peb nyiam lawv cov qauv kev pabcuam rau npe vim tias peb xav tias lawv yog thawj tus tau txais nws txoj cai, "thov txim rau Tim Cook.
"Lub suab paj nruag yog ib feem tseem ceeb ntawm tag nrho peb lub neej, thiab nws tseem muaj qhov tshwj xeeb hauv peb lub siab ntawm Apple. Yog vim li cas peb pheej nqis peev hauv suab paj nruag thiab coj cov pab pawg txawv txawv no ua ke yog li peb tuaj yeem txuas ntxiv tsim cov khoom siv suab paj nruag thiab cov kev pabcuam zoo tshaj plaws, "Cook ntxiv, uas tseem tsis tau qhia meej tias yuav ua li cas raws nraim qhov kev sib raug zoo ntawm ob lub tuam txhab - Apple thiab Beats - yuav tshwm sim. Txog tam sim no, nws zoo li ob qhov kev pabcuam sib tw, Beats Music thiab iTunes Radio, yuav nyob sib nrug ntawm ib sab. Beats Music tam sim no yuav poob rau hauv kev tswj hwm ntawm Eddy Cue, thaum Beats kho vajtse yuav raug tswj los ntawm Phil Schiller.
"Kuv ib txwm paub hauv kuv lub siab tias Beats koom nrog Apple," Jimmy Iovine, tus phooj ywg ntev ntawm Steve Jobs, teb rau qhov kev yuav khoom loj tshaj plaws hauv Apple keeb kwm. "Thaum peb nrhiav tau lub tuam txhab, peb lub tswv yim tau tshoov siab los ntawm Apple thiab nws lub peev xwm tsis muaj peev xwm txuas tau kab lis kev cai thiab thev naus laus zis. Apple txoj kev mob siab rau cov kiv cua suab paj nruag, kws ua yeeb yam, kws sau nkauj thiab tag nrho kev lag luam suab paj nruag yog qhov txawv tshaj plaws. "
Nws cia siab tias tag nrho cov lus cog tseg yuav tsum kaw nrog txhua qhov kev cai ua ntej thaum xaus ntawm lub xyoo.
- yog li ntiv tes hla :)
Txaus siab heev. Kev sib xyaw ua ke ntawm lub tuam txhab uas tsim cov khoom lag luam thawj zaug hauv txhua txoj hauv kev (Apple) nrog lub tuam txhab muag cov khoom lag luam zoo tshaj plaws rau cov khoom nruab nrab (lub npe hu ua polished nyuaj siab). Qhov "Apple-inspired lub tswv yim" yog qhov nyuaj heev rau kuv nrhiav hauv Beats. Ntau dua li qhov kev pom zoo, Kuv xav tias Apple ntawm kev ua siab dawb huv, uas yog "nyem" keeb kwm ntawm Beats Music kev pabcuam, uas yuav yug los rau kev pabcuam suab paj nruag hauv qab Apple lub baton (Apple paub zoo tias kev muag khoom ntawm iTunes yuav mus rau hauv. keeb kwm thiab yav tom ntej yog streaming). Thiab cov neeg pluag headphones? Tej zaum lawv yuav coj nws raws li ib tug broth ntawm sab, uas yuav yeej tsis khov thaum kawg ntawm lub sij hawm accounting.
raws li ib tug neeg ua lag luam, koj yuav ua raws nraim tib yam. yav tom ntej tiag tiag yog nyob rau hauv streaming suab paj nruag. thiab yog hais tias ib tug neeg twb muaj tag nrho cov keeb kwm ntawm kev muag khoom, vim li cas ho tsis siv nws mus yuav. Tsis tas li ntawd, nyob ntawm no qhov twg lawv tau txais 2 tus neeg tseem ceeb ntawm lawv sab. Qhov tseeb tias es tsis txhob ntawm Apple earpods koj yuav pom Beats hauv ib lub thawv yuav ua rau koj zoo li audiophile txias, tab sis ntau tus tub ntxhais hluas uas saib cov duab thiab suab los zaum thib ob yuav nyiam Apple. Ntxiv mus, yog tias lawv xav them tus nqi ntawm 6E ib hlis rau cov kwj deg los ntawm cov neeg ntaus, lawv yuav them rov qab lawv cov peev nyiaj tsis muaj sijhawm. Raws li kuv paub, muaj 600M (tej zaum ntau dua, kuv tsis paub meej) active iThings, thiab nrog Tuam Tshoj cov lej yuav loj tuaj, thiab yog tias txawm tias 1/10 yuav siv cov kwj, qhov ntawd yog 360M euros / duas ib hlis. Lawv tau txais lawv cov peev nyiaj rov qab rau hauv 8 lub hlis.
Txawm li cas los xij, kuv pom zoo nrog Apple qhov kev txiav txim siab, nws yeej tsis yog qhov tsis zoo. Kuv tsuas yog sau qhov kuv xav txog tag nrho kev yuav khoom. Nws tsis yog qhov xav tsis thoob tias Apple yuav khaws lub npe Beats, vim tias nws tsis xav kom muaj ntau yam ua rau lawv lub mloog pob ntseg :) Yog tias lawv yuav tau ntim nrog Apple li cov khoom siv ua ntej, Kuv tsis paub meej, Kuv xav. xav tsis yog. Txawm li cas los xij, kev paub-yuav ua li cas nyob ib puag ncig Beats Music + yeej tseem muaj kev sib txuas tau hais hauv kab lus tseem ceeb rau Apple.
Dab tsi ua rau koj hais tias lub suab los ntawm cov neeg ntaus yog tsim nyog rau cov nyiaj? Txawm hais tias kuv tsuas muaj ib khub ntawm pob ntseg hauv pob ntseg, kuv twv yuav raug hu kuv tus kheej audiophile thiab kev tsim tawm me ntsis zoo dua hauv pob ntseg los ntawm Apple, tsis hais txog EarPods. Kuv sim Pro thiab Studio ib zaug thiab kuv yuav tsum hais tias nws yog kev tua neeg ntawm ntau hom.
Zoo, Kuv tsis xav tias kuv tus kheej yog audiophile, es yog ib tus neeg mloog zoo tib yam-sib tw uas twb tau mloog ib yam dab tsi thiab tuaj yeem sib piv. Tsis tas li ntawd, kuv tseem tsis tau pom ib qho audiophile nrog 100% Beats kev lag luam cov khoom lag luam ntawm lawv lub pob ntseg, yog li kuv tau muab cov brakes rau qhov audiophile :) Dab tsi ua rau kuv hais tias Beats tsim nyog rau splurge? Los ntawm kev mloog. Tab sis yog tias koj xav txog rumbling nyob rau hauv tsawg zaus thiab ib daim pam ntawm txhua yam ua "kev tua neeg ntawm ntau hom", ces kuv tsis muaj dab tsi ntxiv thiab koj yuav yog lub hom phiaj. Beats yog lub mloog pob ntseg uas nws tus nqi tsis txawm hais txog lub suab zoo, kwv yees li 3/4 ntawm tus nqi them rau qhov kev tshaj tawm placebo Dr. Dre. Studios muaj lub mloog pob ntseg rau 1 txog 2 txhiab. CZK, thaum lub suab zoo uas koj yuav them 5 txhiab ntawm cov tuam txhab xws li Audio-Technica, AKG, Shure, thiab lwm yam. CZK thiab ntau dua, Beats tsis tuaj yeem muab rau koj, vim tias lawv tsuas tsis nqa cov khoom zoo li no. Classic headphones los ntawm Apple thiab EarPods ua raws li cov qauv ntawm cov khoom siv hauv xov tooj pheej yig, kuv yuav tsis nrhiav qhov zoo nyob ntawd.
kev pom zoo. beats headphones yeej tsis muaj nqis. tab sis yog tias koj mloog RNB, hiphop, rap, thiab lwm yam thiab qee qhov DNB, ces lawv zoo tagnrho. lawv muaj cov ntses bass thaj tsam muaj zog heev. Dre kuj ua rau lawv feem ntau rau nws pob ntseg.
Zoo, tej zaum qee qhov "seem zoo" ;-)