Michal Ždanský Apple hnub no tau lees paub qhov kev yuav khoom ntawm social media analytics tuam txhab Topsy Labs. Topsy tshwj xeeb hauv kev txheeb xyuas cov social network Twitter, qhov twg nws tshuaj xyuas cov ncauj lus tshwj xeeb. Piv txwv li, nws tuaj yeem nrhiav tau ntau npaum li cas ib qho khoom tau tham txog (tweeted), leej twg yog tus cwj pwm muaj txiaj ntsig hauv lub sijhawm, lossis nws tuaj yeem ntsuas qhov ua tau zoo ntawm kev sib tw lossis qhov cuam tshuam ntawm qhov xwm txheej.
Topsy kuj yog ib qho ntawm ob peb lub tuam txhab uas tau nkag mus rau Twitter's ncua API, piv txwv li cov kwj ntawm cov ntawv tshaj tawm tweets. Lub tuam txhab tom qab ntawd txheeb xyuas cov ntaub ntawv tau txais thiab muag rau nws cov neeg siv khoom, uas suav nrog, piv txwv li, cov koom haum tshaj tawm.
Nws tsis paub meej tias Apple npaj siab yuav siv lub tuam txhab yuav li cas, Phab ntsa Street Journal Txawm li cas los xij, nws speculates txog qhov muaj peev xwm khi nrog suab paj nruag streaming kev pab cuam iTunes Radio. Nrog cov ntaub ntawv los ntawm Topsy, cov neeg mloog tuaj yeem, piv txwv li, tau txais cov ntaub ntawv hais txog tam sim no cov nkauj nrov lossis cov neeg ua yeeb yam uas tau tham txog hauv Twitter. Los yog cov ntaub ntawv tuaj yeem siv los taug qab cov neeg siv tus cwj pwm thiab cov phiaj xwm tshaj tawm zoo dua hauv lub sijhawm. Txog tam sim no, Apple tau muaj hmoov tsis zoo nrog kev tshaj tawm, nws txoj kev sim kom tau txais cov ntawv thov dawb los ntawm iAds tseem tsis tau pom ntau cov lus teb los ntawm cov tshaj tawm.
Apple tau them ib ncig ntawm 200 lab nyiaj daus las (kwv yees li plaub txhiab daus las) rau qhov tau txais, lub tuam txhab tus kws tshaj lij tau muab cov lus qhia txog kev yuav khoom: "Apple yuav cov tuam txhab thev naus laus zis me me ib ntus, thiab peb feem ntau tsis tham txog lub hom phiaj lossis peb cov phiaj xwm. "
