Adam Kos Qhov xwm txheej tsis tu ncua nyob ib puag ncig Epic Games vs. Apple coj cov ntaub ntawv nthuav dav uas peb yuav tsis paub lwm yam. Hauv tsab ntawv ceeb toom rau cov tub ua lag luam, JP Morgan tus kws tshuaj ntsuam Samik Chatterjee hais txog qee cov ntsiab lus thiab cov ntaub ntawv hais txog App Store siv los ua pov thawj hauv kev sib tham qhib kev sib cav.
Nws yuav yog txaus siab rau koj
Pavel Jelic Piv txwv li, Apple kwv yees tias nws muaj kwv yees li 23 txog 38% ntawm tag nrho App Store kev ua lag luam kev ua lag luam, nrog rau qhov seem ntawm lwm cov tuam txhab. Yog li, Chatterjee hais tias, cov ntaub ntawv no txhawb nqa qhov pom tseeb tias Apple tsis muaj lub hwj chim monopoly hauv ntu no. Tsis tas li ntawd, thaum lub sij hawm qhib kev hais lus ntawm Apple cov kws lij choj, lawv tau hais txog qhov tseeb tias nws 30% commission ntawm kev yuav cov ntawv thov thiab kev ua si thiab In-App yuav hauv lawv yog tus qauv kev lag luam. Lwm lub tuam txhab uas them tus nqi tib yam suav nrog Sony, Nintendo, Google thiab Samsung.
Cov duab thaij duab
Ib qho ntawm cov lus sib cav tseem ceeb ua si hauv Apple qhov kev hloov pauv rau hauv daim npav yog nyiaj ntau npaum li cas nws twb tau faib rau nws cov neeg tsim tawm xyoo dhau los. Nyob rau lub Kaum Ob Hlis 2009, nws yog 1,2 billion las, tab sis kaum xyoo tom qab ntawd nws yog kaum npaug ntau dua, piv txwv li 12 billions. App Store tau tsim tawm thaum Lub Xya Hli 10, 2008, thaum nws sau thawj lab rub tawm cov ntawv thov thiab ua si tom qab thawj 24 teev ntawm kev ua haujlwm.
Nws yuav yog txaus siab rau koj
Fortnite yog los liam rau txhua yam, App Store tsis ntau
Interestingly, Epic Games tsim tag nrho cov ntaub ntawv ntawm qhov kev ua si Fortnite thiab qhov tseeb tias nws cov creators tsis nyiam them Apple 30% ntawm tus nqi rau microtransactions ua hauv qhov kev ua si. Tab sis cov lej tau txais tam sim no qhia tau tias lawv tsis tau ua lawv cov kev tshawb fawb hauv Epic Games, lossis lawv tsuas yog obsessed nrog Apple, vim tias lawv qhov kev txav mus los tsis zoo li qhov tseeb.
Cov duab thaij duab
Apple cov cuab yeej suav rau tsuas yog feem tsawg ntawm Fortnite cov nyiaj tau los. Playstation thiab Xbox ua ke suav nrog tag nrho 75% ntawm lub tuam txhab cov nyiaj tau los ntawm qhov kev ua si (nrog Sony tseem noj 30%). Tsis tas li ntawd, thaum Lub Peb Hlis 2018 thiab Lub Xya Hli 2020, tsuas yog 7% ntawm cov nyiaj tau los los ntawm iOS platform. Txawm hais tias tau kawg qhov no yuav yog tus lej siab hauv cov ntsiab lus nyiaj txiag, nws tseem qis dua piv rau lwm lub platform. Yog li vim li cas Epic Games foob Apple thiab tsis yog Sony lossis Microsoft? iOS thiab iPadOS li tsis yog tib lub platform players tab tom khiav (lossis tau khiav) lub npe ntawm ob qho tib si. Raws li Apple cov ntaub ntawv, txog li 95% ntawm cov neeg siv tsis tu ncua, lossis tej zaum yuav tau siv, cov khoom siv uas tsis yog iPhones thiab iPads, feem ntau yog consoles, ua si Fortnite.
Nws yuav yog txaus siab rau koj
Qhov xwm txheej yuav nthuav dav ntxiv thaum Epic games yuav pib sib cav nrog Netflix, uas tau tso tseg tag nrho microtransactions hauv iOS thiab yog li pib them Apple tsis muaj dab tsi hlo li. Txawm li cas los xij, nws daim ntawv thov tseem muaj nyob hauv App khw. Kev siv qhov piv txwv ntawm ob tus qauv yog tom qab pom zoo ntawm no.
Epic yuav tsum tau muab rau tus begginer. Tsuas yog tam sim no, thaum nws ua cov nthwv dej zoo li no thiab sim mus ncig nws, nws yuav nyuaj heev. Tsis yog nws lossis Netflix yuav tsis muaj daim ntawv thov yog tias nws yav dhau los thawb lub saw thiab sim yuam kom nws muaj cai rau cov xwm txheej sib txawv.
Tab sis Netflix, HBO, Amazon thiab lwm tus tsis muaj cov ntsiab lus sib tham, nws yog hom xov xwm sib txawv. Yog li qhov kev sib cav tsis yog tag nrho. Txwv tsis pub, tej zaum lawv yuav tau nrog nws. Txawm li cas los xij, nws tseem yuav nthuav thiab nws tuaj yeem tig tawm hauv txhua txoj kev. Nws tuaj yeem yooj yim muaj ob theem ntawm lub ntsiab lus. Epic yuav raug nplua rau kev ua txhaum daim ntawv cog lus thiab yog li tsis muaj cai thov dab tsi, tab sis Apple tej zaum yuav raug nplua ib yam dab tsi rau tus cwj pwm monopolistic, txawm hais tias hauv kuv lub tswv yim Apple tsuas yog tsis muaj kev ywj pheej, tab sis tau kawg qhov no yog qhov teeb meem ntawm kev xav.