Amaya Toman Kev tshaj tawm tau yog ib feem tseem ceeb ntawm Apple kev lag luam rau ntau xyoo. Qhov tseeb tias Apple yog qhov zoo ntawm kev tshaj tawm hauv feem ntau ntawm cov xwm txheej twb tau ua pov thawj hauv xyoo 1984 nrog nws lub cim Orwellian qhov chaw txhawb nqa thawj Macintosh. Hauv tsab xov xwm niaj hnub no, peb tau txiav txim siab los saib ze dua ntawm iPad tshaj tawm - thiab tias lawv tau txais koob hmoov tsim nyob rau hauv kaum xyoo ntawm nws muaj nyob hauv khw. Ua tsaug Apple Archive peb tuaj yeem saib feem ntau ntawm lawv thiab nco ntsoov cov xov xwm Apple tshaj tawm los ntawm lawv.
2010: Ntsib lub iPad
2010 yog thawj xyoo ntawm iPad. Nws yog qhov laj thawj uas Apple yuav tsum tau tsom mus rau kev sib txuas lus dab tsi ntawm iPad tiag tiag thiab nws siv rau hauv nws cov tshaj tawm. Cov kev lag luam ntawm lub sijhawm ntawd muaj cov lus yooj yim, ncaj qha, nkag siab - Apple, piv txwv li, tau tshaj tawm cov ntawv tshaj tawm hu ua "iPad yog ...". Thaum nyob rau hauv video npe "iPad yog Amazing" qhia nyob rau hauv ib tug nutshell thiab nyob rau hauv ib tug heev tempting txoj kev txhua yam uas yuav ua tau nrog lub tshiab ntsiav tshuaj nyob rau hauv TV advertising nrog cov npe "iPad yog Musical", "iPad yog Electric" a "iPad yog Delicious" nthuav tawm cov yam ntxwv ntawm iPad tshiab hauv me ntsis ntxiv.
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Ib tug series ntawm comprehensibly nthuav tawm kuj yog ib qho teeb meem ntawm chav kawm chaw qhia ntawv, enlightening cov neeg siv nyob rau hauv lub hauv paus ntawm kev siv lub iPad, thiab nws yuav tsis ploj ib yam nkaus video, uas tom qab ntawd tus tsim qauv Jony Ive thiab lwm tus neeg ntawm Apple hais lus. Nyob rau hauv lub xyoo thaum nws qhia nws lub iPad, lub tuam txhab tuav rov qab nyob rau hauv kev tshaj tawm thiab xaiv rau kev txhaj tshuaj yooj yim, qhia cov ntsiav tshuaj nws tus kheej thiab meej, cov lus ncaj qha.
2011: Ib yam dab tsi rau txhua tus
Nyob rau hauv 2011, txhua leej txhua tus twb muaj tsawg kawg yog ib lub tswv yim ntawm dab tsi Apple lub iPad yuav tsum muaj. Yog li ntawd, lub tuam txhab pib tsom ntau dua rau cov txiaj ntsig uas iPad txhais tau tias hauv nws cov ntawv tshaj tawm cov neeg siv zoo tib yam nrog rau cov kws tshaj lij. Hauv ib qho ntawm nws qhov chaw tshaj tawm, nws hais txog nws txoj kev koom tes hauv kev kawm, tab sis nws kuj tau hais txog qhov kev xav hauv ntau cov yeeb yaj kiab kev loj hlob i siv tom qab koj ntsiav tshuaj. Hauv luv luv, Apple sim ntxias cov neeg siv hauv 2011 tias yog lawv nyiam qhov lawv ua, lawv yuav hlub (thiab xav tau) lawv lub iPad. Nws hais ntxiv tias iPad yog lub ntsiav tshuaj uas txaus siab yuav luag txhua qhov kev xav. 2011 kuj yog ib xyoos ntawm kev sib npaug, uas Apple tau sau tseg hauv lwm tus ntawm cov yeeb yaj duab. Tau kawg, xyoo no tsis muaj qhov tsis txaus kev taw qhia txog tus qauv tshiab los yog nws kev soj ntsuam kom ntxaws ntxiv. Qhov tshiab yog Smart Cover, uas Apple kuj tau txhawb nqa hauv qhov chaw tshaj tawm.
2012: Zoo siab txais tos, me me
Lub xyoo 2012 ntawm Apple tau cim, ntawm lwm yam, los ntawm kev tuaj txog ntawm iPad mini (thiab qhov sib thooj. Ntse Cover), yog li peb yuav tsom ntsoov rau nws hauv kab lus no. Txij li nws yog cov khoom lag luam tshiab, Apple nkag siab yuav tsum tau kom rov tsim kho pej xeem kom raug.
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Tsis muaj qhov tsis txaus thiab ua si ntawm kev xav hauv kev lag luam Christmas, piv txwv ntawm kev ua haujlwm nrog cov duab los yog tej zaum ceeb toom, hais tias lub iPad yog ib qho cuab yeej zoo rau kev nyeem phau ntawv. Hauv feem ntau ntawm cov chaw no, Apple tau qhia cov yam ntxwv ntawm iPad mini thiab, los ntawm kev qhia nws ib sab ntawm lub iPad classic, qhia tias iPad mini me dua, tab sis tsis muaj peev xwm tsawg dua li nws cov kwv tij loj - nws nthuav tawm ob lub ntsiav tshuaj ntau dua. cov phooj ywg. Tab sis qhov kev ua yeeb yam tseem tsis tau tso tseg tiam tom ntej ntawm classic iPad s hais txog cov yam ntxwv ntawm nws cov zaub thiab ceeb toom tias nws tuaj yeem ua tiav ntawm iPad yeej ua txhua yam.
Nov yog qhov Apple tau tshaj tawm nws lub iPads ntawm cov ntawv tshaj tawm thiab lwm qhov chaw:
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2013: Lub teeb li Cua
Thaum qhov tshiab hauv daim teb ntawm cov ntawv thov ntsiav tshuaj yog iPad mini hauv 2012, iPad Air tuaj ib xyoos tom qab. Apple tau txhawb nws hauv kev luam tawm, sab nraum zoov thiab kev tshaj tawm xov xwm, thiab nws tau paub zoo rau pej xeem, piv txwv li "xov video", qhov chaw qhia lub ntiaj teb no kuj ua tiav nta ntawm lub iPad Air tshiab. Apple kuj tau hais rau ntiaj teb xyoo 2013 tias iPad yog qhov zoo rau kev siv thiab lub hom phiaj ua yeeb yaj kiab, lawv taug qab, thiab ntawm chav kawm nws kuj yog ib tug zoo tagnrho pab thiab tus khub xyaum rau txhua lub hom phiaj. Qhov chaw nrog lub npe yog qhov zoo sib xws dynamically conceived advertisement "Txiv", qhia txog ntau yam kev thov rau iPad.
2014: ntsiav tshuaj lossis saib?
Hauv 2014, hais txog cov khoom lag luam, Apple tsom ntau dua rau cov tshiab iPhones thiab tshaj txhua yam ntawm thawj (lossis xoom) tiam ntawm nws Apple Watch. Tab sis qhov ntawd tsis txhais hais tias lub iPad raug tso tseg. Ntxiv nrog rau cov ntawv luam tawm, cov pej xeem raug kho rau qhov chaw, hais txog qhov txiaj ntsig ntawm tiam thib ob iPad Air rau kev ua haujlwm, tab sis nws tseem tsis tau ploj lawm "miv" ceeb toom los ntawm lub xyoo dhau los los yog video txog nws, Apple tau pab li cas hauv txoj haujlwm txhawb nqa ntawm ib qho ntawm Detroit cov zej zog. Lub ntiaj teb kuj kawm tau li ntawd thiab Lub iPad hloov lub ntiaj teb kom zoo dua.
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2015: Koj xav tau lub stylus…
2015 feem ntau yog ib xyoo ntawm kev tuaj txog thiab kev taw qhia iPad Pro a Kua Pencil. Apple tshaj tawm zoo kawg video, uas tau nthuav tawm nws qhov tshiab iPad Pro, tsim los rau cov kws tshaj lij, thiab "space" advertising chaw. Tab sis nws tsis hnov qab txog lub iPad classic thiab hais txog nws txoj kev koom tes rau kev tsim yeeb yaj duab lossis suab paj nruag. Hauv xyoo 2015, Apple kuj tau tshaj tawm kev tshaj tawm kev tshaj tawm ntawm iPad hu ua "Ua Ntau".
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2016: ... thiab koj tsis xav tau lub computer
Xyoo 2016, cov pej xeem tau tsom mus rau AirPods, kev txhim kho HealthKit platform, MacBook Pro tshiab nrog Touch Bar lossis tej zaum qhov tsis muaj lub mloog pob ntseg ntawm iPhone 7. Kev tshaj tawm rau iPad tau rov qab lub rooj rau tag nrho cov xwm txheej no, tab sis lawv tau hnov txog - tshwj xeeb tshaj yog nyob rau hauv kev twb kev txuas nrog nrog rau qhov chaw hu ua "Dab tsi yog Computer?", uas tau ntsib nrog cov kev tsis pom zoo tsis zoo. Tab sis kuj muaj cov clips txhawb multitasking ntawm iPad Pro los yog programming xaiv ntawm iPad ua tsaug rau Swift Playgrounds tshiab. Lub ntiaj teb kuj pom cov chaw nrog lub npe "Dillan lub suab" a "Dillan Txoj Kev", qhia txog cov kev xaiv nkag tau yooj yim ntawm iPad.
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Nws yuav yog txaus siab rau koj
2017: iOS 11 nyob ntawm no
2017 yog xyoo ntawm kev tuaj txog ntawm lub thib tsib tiam iPad thiab iOS 11 operating system - yog vim li cas Apple luam tawm, ntawm lwm yam, ib qho kev qhia. "yuav ua li cas" video. Xyoo no, lub ntiaj teb kuj tau txais lub iPad Pro tshiab nrog 10,5-nti zaub thiab A10X Fusion processor uas yuav ua rau koj hnub ua haujlwm. txawm ntau tsim tau thiab ua tau zoo. Hauv lwm qhov chaw, Apple ceeb toom rau tib neeg tias tus kab mob ntawm lawv lub iPad koj yeej yuav tsis ntes nws.
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2018: Tshem tawm MacBooks
Hauv 2018, Apple rov hais dua rau tib neeg tias yog lawv xaiv qhov tus qauv tseeb ntawm koj lub iPad thiab nruab cov apps zoo rau nws, tsis muaj computer thaum ua haujlwm. Nws qhia nyob rau hauv kom meej, k dab tsi hloov tshwm sim nrog nws tiam tshiab iPad Pro, thiab yuav ua li cas cov ntaub ntawv tsim nyog nws tuaj yeem ua tau zoo elegantly electronically. Nws twb tsis tuaj lawm xyoo no thiab nco txog versatility classic iPad, los ntawm cov chaw hu ua "Organized Notes" a "Homework" Apple, nyob rau hauv lem, tau hais txog qhov kev koom tes ntawm nws cov ntsiav tshuaj hauv kev kawm.
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2019: Cov tshuab tshiab zoo nkauj thiab iPadOS
Xyoo 2019 coj ntau lub iPad tshiab - piv txwv li, iPad mini lossis iPad tiam 7. Tab sis lub ntiaj teb no kuj pom lub iPadOS kev khiav hauj lwm, uas Apple ua tau zoo qhia hauv koj ads. Nws kuj pom qhov kaj ntawm hnub Christmas ad rau iPad, uas ua rau muaj kev cuam tshuam sib xyaw - thaum nws txav qee tus neeg saib los kua muag, nws npau taws rau lwm tus. Tab sis txawm tias xyoo 2019, Apple tsis hnov qab qhia qhov ntawd dab tsi tag nrho Cov neeg siv tuaj yeem ua ntawm iPad Pro.
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Nws yuav yog txaus siab rau koj
Dan Pražák
Qhov chaw ntawm cov duab hauv galleries: Kua Archive
